What are the ways to quickly create a hit product?

　　Compared with previous years, there is not much time left before the Spring Festival after Double 12, and this year is still long. If you relax a little, you will be overtaken by others and left behind. Here is a summary of the experience of creating hot products in the short term to provide you with some substantive reference.

　　one. Complete analysis

　　Many sellers like to take out other people’s hot products cases to learn and imitate, but in fact, the same method is difficult to succeed in using it in their own stores. Here we need to remind everyone that there are risks in creating hot products, and you need to be cautious when entering the market. First of all, we need to conduct a close analysis, including selection and testing of models, daily optimization and maintenance, and traffic introduction, which all have a process from shallow to deep. Before you want to make a certain category of single products into a hot product, you must first understand the potential of this category in the market, the corresponding consumer groups, customers' demand and purchase intentions for such products. Then the products have potential in the market, and only after the later operation battle is done well can there be a possibility of explosion.

　　two. Select the model

　　We are promoting a product. In the early stage, we need to use the business consultant search term query to analyze the product's search popularity, search popularity, click-through rate and industry conversion rate, and evaluate the product through the optimal data value to see if this product has potential in the market.

　　Then the style we choose must have search popularity and market popularity. In short, the product has momentum - the popular products you choose should be continuously attractive and ensure that the audience of the product is relatively wide.

　　Determine the style based on popular elements such as hot events and star effects. Then the choice of style lies in a unique selling point, and secondly, the cost-effectiveness is also a focus of many buyers. Initial pricing must have advantages among similar products. Only when everyone pays attention to and recognizes can the product have hope of explosiveness. Secondly, we must ensure that the product inventory is sufficient and there is no risk of out-of-stock outages, and that only profits can be promoted.

　　Three. Test model

　　4. Product preheating and optimization

　　Generally, after market analysis and selection, we must improve the basic sales volume of the product, post good reviews on the picture, and conduct in-depth research on the changes in store traffic, baby interview ranking, store search keywords, customer consultation volume, and transaction rate jump rate through data analysis. Finally, we must determine the development trend of the baby through the data obtained by preheating, and at the same time lay the foundation for the next step, the optimization of the baby.

　　If our store has little overall traffic, combined with keyword search in the store, optimize the baby's title. The title must cover product attributes and category-related. If the baby visits low, first determine that the main recommendation baby is in the most obvious area in the store and increase the optimization of the title. If there are few keywords in the store, you must understand the search keywords and hot words for the category of the main recommendation product, add these keywords to your store as much as possible to attract customers to purchase. If the page jump rate is high and the store consultation volume is large, the transaction volume is small, you must understand what makes customers give up their purchase intentions for the baby, and improve the optimization of the details page, praise, page description, buyer show, etc. to improve the conversion rate. (Source: Seller Information)

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