A survey was conducted on the sources of products and brand information obtained by consumers (multiple choice questions). Searches on traditional e-commerce platforms such as Taobao/JD/Pinduoduo accounted for 58.6%, while celebrities/Internet celebrities and content planting in new media channels such as Xiaohongshu/Tiktok/Weibo/B Station/Kuaishou accounted for more than 54%! In other words, from the perspective of communication, grass planting and traffic, traditional e-commerce and new media channels have already divided the world evenly!
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