When doing business, the most painful thing is not that I can’t sell the things, but that I did it very seriously. As a result, the products that Ergouzi fooled next door were better than what I sold. I really want to lament the unfairness of the world.
There is nothing to worry about, it’s just that you are not smart enough, it’s just that you’re not calculating enough parameters.
This world is very fair, and doing business is even more worthwhile, and you can’t do anything fake. You feel that it is unfair, but your money and your goods are not in line with each other.
The truth about consumption upgrade
Do you think the goods are still simple?
A dabao worth a few dollars may not be any different from a luxurious skin care product worth tens of thousands or tens of thousands of dollars.
The LV handbag you bought with a few months of salary may be exactly the same as your mother made for you.
The imported snacks purchased from overseas through hard work may be exported from the small factory next to your home to domestic sales.
…
So what? There will still be a lot of people who only buy expensive ones but not the right ones.
I think Luo Zhenyu has a very correct saying: the books I sell may not turn over so few pages in my life, but it doesn’t matter. If you buy the books, the fans’ consumption purpose will be achieved.
Yes, things are no longer the focus. The brand value, social tags, emotional sustenance, and self-satisfaction represented by things are what is really being sold. This is the truth of consumption upgrading.
(Of course, I want to tell the truth: China is too big, both Beijing, Shanghai, Guangzhou and Shenzhen have begun to engage in pursuing things. Maybe big treasures in a remote city are all luxury goods. If you believe in the nonsense business theory of the business master who drinks coffee in office buildings in Beijing, Shanghai, Guangzhou and Shenzhen, and start working in your hometown, don’t blame me if you die)
The helplessness of overproduction
Even if the goods are right and the brand is sold out, you may still be closed.
Because everyone is doing what you do.
So a demonic wind blew up.
The customer is God
Those who win fans will win the world
Extreme experience, brand is king
…
It's just a fool without premise.
Is the customer God?
Has anyone told you that God and Satan are one family? Philip Kotler's "Marketing Management" has long been clearly stated: to eliminate inferior customers, limited resources should be used for high-quality customers and loyal customers.
I am afraid of every customer and can't bear to waste my time and energy on inferior customers, and in the end I can only be dragged to death.
The customer is God and the second half of the sentence: God is the one who can make money for me, otherwise it will be bullshit.
Whoever wins fans wins the world?
Some people may not understand why fans and communities are aroused. The core reason is overproduction.
There are too many sales and advertising too frequently, and consumers are tired, so they have to go to the ultimate version of advertising - the fan community. Crazy "brainwashing" limited fans in a small circle and let them pay for it.
As for the feelings, values, social tags, emotional belongings that the community attracts fans, it is just a painted skin of business means. If it is really that pure, what else can you make? If you don’t make money, what else do you do?
There is only one relationship between sellers and fans, that is, the relationship of interests. In the end, who can provide well-known benefits with the least effort? The lucky few who made money earlier just took advantage of the convenience of less competition.
After full competition, we still compete for hard power. I imagine that fans can reach the top of the talisman with one step, which is really naive.
Last year, videos, live broadcasts, and internet celebrities were so popular. Now, except for a few lucky ones, which one of the rest is not a strong foundation? It’s just those lucky guys who can’t keep up with their strength, and it’s only a matter of minutes to lose their fans.
Extreme experience, brand is king?
Some people say that Xiaomi’s cost-effectiveness is outdated, and now is the era when brands are king. Nonsense.
The cost-effectiveness is never out of date, but the extension is just about expansion.
In the past, the lowest price corresponds to the best product, but now the parameters of experience services and brand scenarios are added.
But now everyone seems to be confused by the ultimate experience and brand as king, or pretend to be confused. After all, the product is real, one is one, twenty-two, and there are standards, so it is too difficult to fool it. Experience and brand are really idealistic. Anyway, no one can say that you are wrong with it.
Not to mention, bragging is really useful. Nowadays, consumers have fewer knowledge and many Chinese people. You can make money by fooling a group of people.
If you are just a liar and fool you, you won’t read this article. If you are a person who really wants to do business and have not forgotten the warning of "integrity-based" by our ancestors, then let me listen to my buddy:
Products - Experiences - Brands come step by step. When the product is good, the brand will come out with a good experience. This is the right way. Those who directly build brands are all scams. Modern business methods may shorten the process or even be in three-in-one, but it is impossible to skip any link.
The reason why I have a bad impression of WeChat business is because a considerable number of WeChat business are scammers, first-class brand masters and nine-rate product sellers.
Is the customer God? But not every customer is worth licking?
The fan era is coming? But it is just another commercial threshold.
Extreme experience, brand is king? Those who skip products are nonsense.
Business, after all, is all about various calculations
Businessmen make money first. How to make money? It is enough to sell the right product to the right person. The difference is only in the middle of the interests.
Do you want to reduce the price?
Price reduction will damage the brand image, and not reducing the price will affect cash flow. It depends on whether you want to live well or continue to live at this stage. You peddler isn’t it funny to think about your brand image? Are you a famous brand company that cares about the small amount of money? Is it embarrassing to lose it? There is a saying from Konosuke Matsushita that is very clear: When the product is unsalable, do not forcefully sell it at a price. You might as well take a break for a while. When the market situation shows signs of improvement, try your best to use various opportunities and conditions to open up the market and expand sales.
Do you want to make high-priced products?
Consumption upgrade is the general trend, and Alibaba is also advocating quality upgrades, but your high-priced products may not be worth the price in the minds of consumers. Without that foundation, high prices or high quality, instead of being exposed, it is better to be honest and capture consumers who do not pay much attention to high quality first.
Consumer stratification is inevitable. If someone likes Chanel, someone must love Dabao. There is no need to rush to make Chanel, and it is impossible. The consumers you catch are the real customers.
Do you want to operate fans?
Just do the calculations, how much money it costs to operate a fan, how much money you can earn from each fan on average, and how much value can fans bring to you in the long run. To put it bluntly, fans are a form of expression of old customers in the Internet era. If you are addicted to remarks and likes, or addicted to various data, you are deceiving yourself.
Doing business is a very simple logic: make the best products and services at the least cost and sell them to the most suitable people. If you do not deviate from this logic, even if you encounter setbacks, it will be bad luck, not because you are wrong. Just keep working hard.
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