The famous media person Mi Meng's workplace course "Mimeng Teaches You a Monthly Salary of 50,000" was launched, and the sales volume exceeded 50,000 in one day; Ma Dong's strongly promoted Himalaya FM "Speak Well" sold 23,000 on the first day, and the sales quickly exceeded 5 million;
On Valentine's Day 2017, Ma Huateng said that the WeChat official account is accelerating the launch of paid subscriptions. The popularity of content payment is gradually ripening.
Many people have developed the habit of paid reading since middle school. They believe that time is the cost, the knowledge of big names, and observational sharing can allow them to find valuable content the fastest and most convenient.
However, with the emergence of low-priced costs, more and more people choose to read for free. In a free reading environment, you will be disturbed by too many other things, and the efficiency of obtaining information and knowledge will be very low.
Therefore, free content consumption sounds good, but in the end people find that free content is exactly the most expensive.
Is there a lot of potential for knowledge payment?
There is a question on Zhihu about "How do you view the era of paying for knowledge in the future?", and most of them say that they suffer from "middle-class anxiety".
For example, you are a businessman who may be very professional in your field, but you know nothing about the law and you know nothing about technical art. So you will look for relevant resources to study, but you cannot go to school after leaving school, you can only use fragmented time to study hastily.
If you still focus on free content at this time, then the efficiency is destined to be very low and waste a lot of time costs. Therefore, content payment came into being.
For this group, they focus on quality knowledge, not how much money it is.
36Kr once produced a picture of the concept of knowledge payment. I think this picture can well interpret the process of knowledge payment.
Information: More expensive than gold
From the user's perspective, they pursue high-quality knowledge, so they will pay for it. From the perspective of merchants, these people who provide knowledge content naturally aim to provide high-end knowledge to attract a large number of users.
However, as more and more platforms enter the knowledge payment field, industry competition has intensified, such as Xinshixiang, Shida Reading, etc. The standards for users to select content are getting higher and higher, which indirectly promotes the platform's improvement and refinement of content.
For the e-commerce industry, this kind of knowledge demand is stronger. The rapid development of the industry has also increased practitioners' strong desire for information. After all, information means money. The more information you know, the more perfect it will be for future development.
Therefore, most sellers, especially small and medium-sized sellers, will frequently communicate with the outside world and participate in various activities to obtain useful information to them. Taking Laogao E-commerce Club as an example, this phenomenon is very obvious.
Laogao E-commerce Club is a high-end e-commerce circle in China. It has 750 members and is also an e-commerce club recognized by Alibaba in the early days. Its mission is to help e-commerce succeed.
Most new e-commerce companies are struggling to not understand operations, artwork, and why the traffic of direct trains suddenly drops sharply, this kind of connection can quickly solve the problem for you, otherwise fighting alone will be destined to waste a lot of time costs as mentioned above, and there is no solution.
At the same time, in order to better help small and medium-sized sellers improve their operational knowledge, Laogao E-commerce Club specially developed the Laogao E-commerce Classroom sector.
Every Thursday from 7:00 to 9:00 pm, high-quality lecturers will explain the points of attention during Taobao operation to small and medium-sized sellers. Some experience can help you avoid many detours and double your efficiency. This is of great value for the e-commerce industry that is developing rapidly today.
In order to fully meet the needs of users, Laogao E-commerce Class adopts a recommendation system, allowing students to recommend tutors they have ever heard of, and Laogao E-commerce Class is inviting to share with everyone, which avoids user dissatisfaction caused by the low quality of lecturers.
In addition, after each sharing, there is half an hour to consult the teacher that he or she usually encounters unsolvable difficulties. Moreover, there are many experienced sellers in the group who can answer you. I believe that money cannot buy this.
For knowledge payment, reputation is the best marketing, and only the quality is high enough, which has a good help to users. Only then can it continue to develop efficiently. Therefore, providing high-quality sharing content and real operational information is also the pursuit of Lao Gao’s e-commerce classroom.
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Click to register to apply to join the well-known e-commerce network - Laogao E-commerce Club. Any merchants from all over the country, Tmall merchants, Taobao Crown Store, Jinguan Store, and other e-commerce platform merchants can apply to join!
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