Cai Lianrong's flower name: Meng Qi (Cai Cai) Category: Lock, Dog Food Coordinates: Wenzhou Ruian Introduction: The former cool-looking kids, now they are obsessed with e-commerce, and have a lot of alcoholism. One is to drink with good brothers, and the other is to struggle in the company.
Cai Cai, Cai Lianrong, people who are familiar with him call him Cai Cai, "I prefer others to call me Cai Cai, and it sounds closer."
Now it runs a Tmall flagship store, Taobao store and JD.com, and all the stores have a total of 7 stores in total.
Before doing e-commerce, Cai Cai said that he was a "cool" child and was proficient in eating, drinking and having fun. Later, he realized that this life situation could not continue, so he thought about doing something to change himself. In 2015, the e-commerce industry was in full swing, payment was more convenient, and the market was more mature. He chose Taobao and decided to open an online store himself to try it. Unexpectedly, "As soon as he stepped into Taobao, he felt that he could no longer live without it." Cai Cai liked his current career very much, and he couldn't help but say to me happily.
Once you enter Taobao, it looks like a sea and it is now like a "lazy bed" and it is like a passerby.
I met Kabe by chance and was fortunate to become a distributor, paving the way for the e-commerce industry. In October 2014, by chance, he came into contact with the Kabe brand and became a Kabe distributor. In order to be closer to the brand and to get in touch with more e-commerce people, he came from Shenzhen to Ruian, Wenzhou to develop.
In 2015, Cai Cai decided to register a Taobao C store. Because he was 15 years old, his first job he participated in was related to hardware, and he was a distributor of Kabe, so he chose to sell locks in Taobao store. At that time, he was the only one in the team, and he was an operator, a customer service and an artist. He didn't understand all the knowledge himself, so he could only explore it alone. When he encountered something he didn't understand, he went to Baidu, and there was no familiar person around him to ask for advice.
Although he was very tired during his early work, he was full of energy. As long as there was a customer Wangwang inquiry, he would reply immediately, no matter what time it was or where he was. "What told me to wake up every morning was not the alarm clock, but the sound of Wangwang's dingdong. During that time, he jumped out of the bed as soon as he heard the dingdong." Cai Cai described his condition at that time.
In order to complete the deal, I chatted with the customer until late at night. A person who had never been in contact with e-commerce before did not know anything. He still encountered many difficulties at the beginning. Cai Cai mentioned that there was something very memorable at the beginning. A customer came to ask for orders, which was quite harsh. He asked some tricky questions. Cai Cai answered it untiringly. There were several times when the customer interrupted the chat, but Cai Cai did not give up and took the initiative to leave a message to the customer. He pulled the customer back several times from the brink of orders. Maybe it is because there is often a serious, responsible and patient customer service on the other end. The difficult customer finally made the decision to place an order, at 3 a.m. Only after this order is successfully completed can Cai Cai go to a safe sleep.
Challenge new projects and embark on the road to brand
The current e-commerce market is no longer a traditional e-commerce. E-commerce can do micro-businesses and store merchants. These three must be combined with each other. Now is the era of fan economy, and these three areas must be combined with fans to market, and future trends can make a good fan economy.
In order to better adapt to the changes and development of the times, Cai Cai also decided to create his own brand pet food - Wymick. He is still in the early preparations, from the locks to dog food, this span is still very large. Cai Cai likes dogs very much. He found that many dog foods on the market are more hydrated and almost all become the main ingredient. They are not nutritious and will harm the dog itself. "In fact, dogs are like our little babies and need to be cared for." In order to make dogs healthier, Cai Cai chose to make dog food by himself and make food for dogs to eat healthy.
He is not very familiar with the product, so Cai Cai is very cautious in laying the foundation in the early stage, waiting for the foundation to be laid out before he can make a heavy blow to the brand. In the early stage, we took dog food as the entry point and entered the pet food market. Currently, the team currently has 16 teams, and it is still continuing to expand China-New Project. It requires the formation of new teams and the team is constantly strengthened.
"I joined the Laogao e-commerce circle in 2016. I am very happy to be able to gain a group of like-minded and sincere good brothers here. If you encounter problems, you can ask everyone for advice." Whether it is doing e-commerce or other things, you need a circle to combine everyone, support and learn from each other, and make progress together. "I think half of the credit for today's results are after joining Lao Gao." Cai Cai was not stingy with his praise for Lao Gao at all, and even said bluntly that he was just telling the truth.
Adhere to your beliefs and explore your potential
I began to be obsessed with my own affairs, kept working hard, and kept learning. When I encountered problems I didn’t understand, I would ask them clearly, and even if I got bored with others, I would ask them. Cai Cai basically rarely rests. Apart from finding friends to drink and chat, he spends most of his time in the company, and his hard work pays off. This year's Double 11 performance is better than they expected, with sales of nearly 2 million. Although this data is not the most beautiful in the e-commerce industry, for a team like them that has not started for a long time, it is like a shot of a heart-warming shot, allowing Cai Cai and the friends in the team to continue moving forward.
"At present, I can't say that I am very successful, but I have been learning and sticking to my beliefs." Cai Cai believes that most people's potential has only been realized by 20%. Sometimes, when doing things, you need to force yourself to use firm execution to realize your remaining potential and burst out more energy. Just like when he first started learning to do operations, he made a military order for himself: If you don't achieve your goal, go to the barber shop and have a bald head. The young and handsome guy cares most about his hair. If he is asked to shave his head, it would be better to kill him directly. So he achieved his goal under such pressure, "causing" that we have never seen Cai Cai who is bald before.
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