#Laogao E-commerce Newsletter# [E-commerce Morning News on April 7]

Morning information:

1. The "Blue Ocean Business Opportunities" function has been added to the Douyin Dou store backend ", one-piece delivery" function;

2. The video account internal test creation sharing plan can generate revenue by displaying advertisements in the original video comment area;

3. The Taobao 99 Special Sales Channel has launched three product sales models and has entered more than 4,500 factories;

4. JD.com revised the digital category qualification standards;

5. eBay launches the sneaker pop-up store "The '85 Shop" in the United States...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Douyin Life Service Releases the Institution Rankings for March 2023

On April 7, Douyin Life Service’s “Monthly Institution Ranking” was officially released in March 2023. Institutions that successfully settle in the Douyin Life Service Institution Platform and pay the deposit can obtain different points by incubating experts of different levels, and sum up the level points of experts bound to the platform. The top 10 institutions will be included in this list. In addition, the list includes Meitu Meishi, Tuniu Travel, Xianfeng Technology, Mo Yunyou World, Beijing Cup Media, Tandian Mingxing, and Yuexin MCN. (Tik Tok Life Service Travel Observation)

2. Taobao 99 Special Sales Channel has launched three product sales models and has entered factories with more than 4,500

According to reports on April 6, users who participated in the internal testing of the 99 Special Sales Channel on the homepage of Taobao APP found that three product sales models have been launched in the 99 Special Sales Channel. Previously, it was reported that Taobao has tested the 99 special sales channel on its APP homepage for some users, and is ranked alongside Taobao Live on the homepage. A relevant person in charge of Taobao said that as of now, there are more than 4,500 factories entering Taobao 99 Special Sales Channel, and more than 40,000 products are on the shelves, involving food, home cleaning, personal care, daily necessities, green plants, flowers, pets and other categories, and will continue to be launched in the future. (Oriental Fortune Network)

3. Video account internal test creation sharing plan can generate revenue by displaying advertisements in the original video comment area

According to the news on April 6, the Video Account released a new creation sharing plan. According to reports, the Creation Sharing Plan encourages high-quality and original video content and has no additional requirements for the theme of the Creation Content. Video traffic is related to factors such as video content quality, content theme, etc.; advertisements will be displayed in the video comment area and will not affect the video itself. The revenue of advertising sharing is related to the author's own video quality, video playback, number of submissions, and selection of the advertising industry. At present, the company account, government account and media account are not supported to join; the project is in the internal testing stage, and the platform will invite high-quality original authors in batches. (WeChat Advertising Assistant)

4. JD.com revises the qualification standards for digital categories

According to April 6, JD.com recently issued an announcement on revision of the qualification standards for digital categories. The announcement shows that major business categories include digital, mobile phone communication (walk-talkie), mobile phone communication-mobile accessories. The categories include photography, digital accessories, audio and video entertainment, smart devices, electronic education, mobile communication (walk-talkie), and mobile phone accessories. In terms of investment promotion instructions, individual industrial and commercial enterprises are not allowed to settle in. For enterprises that are not mainland Chinese, please choose to settle in JD.com. Merchants that meet the qualification requirements are required to submit an application for entry online. When applying, select a third-level category first. After the store is opened, you can apply for an additional category as required. (Music City)

5. The "Blue Ocean Business Opportunity" function added to the Douyin Dou store backend

On April 6, after Douyin announced the opening of personal stores to "enter 0 yuan", Douyin Douyin's Douyin store backend added a "one-piece delivery" function. According to the current policies of Douyin, individuals who enter Douyin store do not need to apply for a business license, but only need to upload personal ID card and other qualification information to register and open a store; since many personal store owners do not have the appropriate source of goods, Douyin e-commerce platform has added a "blue ocean business opportunity one-piece delivery service", and personal store owners can choose "one-piece delivery service provider" in the backend of Douyin store to cooperate. (Sina Technology)

Internet news

6. TikTok Volcano Engine set up a new company in Zhongshan

According to the news on April 6, Tianyancha App, Zhongshan Volcano Information Technology Co., Ltd. was established recently with a registered capital of RMB 1 million. The legal representative is Zhu Xinyu. The business scope includes information technology consulting services; enterprise management consulting; computer system services, etc. Shareholder information shows that the company is a wholly-owned subsidiary of Beijing Volcano Engine Technology Co., Ltd., which is indirectly wholly-owned by Douyin Co., Ltd. (Tianyan Check)

7. Apple will release its second quarter financial report for fiscal year 2023 on May 5

April 6 news, Apple announced today that it will release its second quarter financial report for the 2023 fiscal year ending at the end of March 2022 after the close of US stocks on May 5, Beijing time. After the financial report is released, Apple will hold a financial report conference call at 5 a.m. to interpret the financial report results and answer questions from analysts. (IT Home)

8. Liu Qiangdong slightly reduced his holdings of JD Health Shares by 0.28%.

According to the Hong Kong Stock Exchange's disclosure documents: On March 30, Liu Qiangdong sold 8.8 million shares of JD Health at an average price of HK$57.6 per share, and his shareholding ratio dropped from 68.98% to 68.70%. (Sina Hong Kong Stocks)

Cross-border newsletter

9. The UK spends online shopping in March to 8.2 billion pounds

On April 6, according to a latest report released by the Adobe Digital Economy Index, UK online spending fell to 8.2 billion pounds in March. In March 2023, UK shoppers spent £8.2 billion online, down 2.9% from the previous month and 10.5% from March 2022. It is understood that British shoppers are facing greater pressure in March as online prices of essential goods surged sharply. In March, the orders paid by buying first and paying "BNPL" reached 1.2 billion pounds. Of all online orders, BNPL order volume accounts for 14%, without changing compared to last month. But compared with February 2023, the average value of BNPL orders has increased by 1%. (AMZ123)

10. eBay launches "The '85 Shop" sports shoe pop-up store in the United States

April 6th news, eBay recently announced the launch of the '85 Shop, a new retail pop-up store opened in Chicago to commemorate the birth of the Air Jordan 1 and its rise in the 1980s sneaker war. The 10-day online auction will begin at 11 a.m. on April 5. As the initial resale market, eBay was the ultimate destination for buying and selling sneakers, including the old and vintage Air Jordan 1 and other 80s sneakers. In 2022, sneaker fans searched for Air Jordan 1 more than 100,000 times a day. eBay offers authenticity guarantee, low seller fees, eBay 3D real view and money back guarantee. (eBay)