#Laogao E-commerce Newsletter# [E-commerce Evening News on April 11]

Evening information:

1. The scale of Douyin e-commerce’s food and beverage industry increased by 133% year-on-year in 2022;

2. Taobao and Tmall home decoration and home furnishing industry recommend that merchants achieve three major transformations;

3. Alipay launches "Life Account News";

4. Shopee localization fulfillment project has officially started;

5. Shopify upgrades the multi-attribute display interface for product;

...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Douyin e-commerce’s scale of food and beverage industry increased by 133% year-on-year in 2022

On April 11, the "July Engine Mass Consumer Food and Beverage Industry Summit" was held recently. At the Food and Beverage Sub-venue, the "Food and Beverage Industry Trend Track Map" was officially released. "Food and Beverage Industry Trend Track Map" points out that short video content of food and beverages is consumed vigorously, with the average monthly viewing of short video content exceeding 100 billion; live broadcast products are integrated, and the number of clicks of products doubled; in addition to short videos and live streaming grass, users' willingness to actively search for food and beverage related information is also stronger. Live broadcast, trailer short videos, and shelf scenes have all grown well, achieving content-driven business growth and efficient conversion of consumer interest. (Ciocity calculation)

2. Alipay launches "Life Account News"

According to April 11, in order to help merchant content reach users faster, Alipay launched the "Life Account News". Specifically, "Life Number Dynamics" will be displayed based on the name of the life number, title copy, description copy, etc. associated with the search terms. If users conduct fuzzy searches, such as Blue Tears, Changsha travel, moving, etc., they will also make comprehensive recommendations based on multiple factors such as search terms and content relevance and quality. At present, the functions have been fully launched, and all living accounts have the opportunity to receive recommendations. (Alipay open platform)

3. Taobao and Tmall home decoration and home furnishing industry recommend that merchants achieve three major transformations

On April 11, in response to the three pain points in the home decoration and home decoration industry, the three pain points in the home decoration and home decoration industry, on April 11, the 2023 Taobao and Tmall Home Decoration and Home Strategy Press Conference gave a new growth formula for home decoration and home decoration: expanding user assets, deepening user value, and providing good service reputation. Taobao and Tmall’s answer is “short video + live broadcast + product effect advertising”. (Geek Network)

Internet news

4. JD.com Esports Investment and Establishment of a Supply Chain Company Registered Capital of 1 million yuan

According to the news on April 11, Tianyancha App shows that recently, Hefei Jinghuida Supply Chain Technology Co., Ltd. was established. The legal representative is Li Zehong, with a registered capital of RMB 1 million. The business scope includes supply chain management services; software development; ticketing agency services; pet food and supplies retail, wholesale, etc. Shareholder information shows that the company is owned by JD E-sports affiliated company JD Staryu E-sports (Beijing) Cultural Communication Co., Ltd. and Hefei Changzhi Technology Co., Ltd., respectively. (Tianyan Check)

5. Guolian Co., Ltd.: It is expected that the net profit attributable to shareholders will be approximately RMB 264 million to RMB 266 million in Q1

On April 11, Guolian Co., Ltd. issued an announcement on the expected increase in performance in the first quarter of 2023. The net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses is expected to be RMB 261 million to RMB 264 million, an increase of RMB 116.0148 million to RMB 119.0148 million, an increase of 80.02% to 82.09% year-on-year. The announcement shows that the net profit attributable to shareholders of listed companies in 2022 was RMB 155.1449 million. The net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses was RMB 144.9852 million. (National Video)

6. The fourth stop of Tmall's "Global Fresh Search" is located in Rongcheng, Shandong

According to April 12, the "First Deep Sea Small Kelp Harvest Festival" event was recently held in Rongcheng City. The Deep Sea Small Kelp Harvest Festival event is divided into two sectors. At the "2023 Deep Sea Small Kelp Traceability Live Broadcast Conference", Li Huaici, head of Alibaba's B2C Tmall Fresh Fruit and Vegetable Industry, presented the plaque of "Global Fresh Search·Rongcheng Station" to Haizhibao, and began the launch ceremony of the Deep Sea Small Kelp Traceability Live Broadcast Conference. It is reported that the traceability of Shandong Rongcheng deep-sea kelp is also the fourth stop of Tmall's "Global Fresh Seeking" series after Shandong Rushan Oysters, Guangxi Beihai Raw Eggs, and Hainan Fruit Festival. (Tianxia Online Business)

7. USPS plans to increase prices on July 9 this year, the price of ordinary emails will rise by about 5.4%.

Specifically, USPS's proposed price changes include: letters (1 ounce): rising from 63 cents to 66 cents; letters: from 60 cents to 63 cents; domestic postcards: from 48 cents to 51 cents; international postcards: from 1.45 to 1.50 US dollars; international postcards (1 ounce): rising from 1.45 to 1.50 US dollars. In addition, USPS is also seeking to adjust the prices of special service products, including certification mail, mailbox rental fees, draft fees, and the cost of purchasing insurance when mailing items. It is worth noting that this is only half a year since the last price increase of USPS. (USPS)

Cross-border newsletter

8. Shopee localization fulfillment project officially started

On April 11, it was reported that a conference was held in Shopee China headquarters recently. Justin, head of Shopee China's cross-border business and ecology, announced at the meeting that the Shopee localization fulfillment project was officially launched and publicly recruited sellers and partners. According to reports, since the internal testing of the project in September 2022, the LFF project has explored a new operational model for sellers that provides "lower cost, faster logistics, larger traffic, richer categories, more convenient management, and safer collection". Justin said, "This gives the platform a lot of confidence to expand the project and recently adjusted the organizational structure to provide a better service experience." (Cross-border Southeast Asia)

9. Shopify upgrades the product multi-attribute display interface

On April 11, Shopify announced that it will have a new design for the display interface of the multi-attribute list, and the speed of merchants querying product attributes and inventory has been greatly improved, making it more convenient to search for products. When assisting customers in making purchase decisions, the new multi-attribute display interface can simplify the pre-order process, and customers can also view various features of the product more intuitively. It is understood that in order to help merchants find and organize products efficiently, Shopify provides product multi-attribute setting function. Employees can also use the new multi-attribute option filtering feature to narrow their search scope. (Shopify e-commerce independent website subscription account)

10. eBay launches high-potential vehicle models promotions in Europe and Australia

On April 11, eBay launched the 2023 Q2 Automobile and Motorcycle Parts European and Australian high-potential model promotion event. Enterprise-level sellers participating in the event have the opportunity to receive an event reward of up to 80% of the transaction fee every quarter. Specifically, the event time is from 0:00 on April 1, 2023 to 24:00 on June 30, 2023; the event is only for the eBay account that has been successfully checked in the eBay Seller Center for the event and the registered companies under it. (eBay)