What is the difference between micro-business and micro-e-commerce?

　　Yesterday afternoon, I conducted a small survey on Weibo about the difference between micro-business and micro-e-commerce, and received many replies from friends, which gave me some new thoughts on micro-business and micro-e-commerce.

　　Let’s first take a look at some of your opinions on WeChat and micro-e-commerce:

　　The difference between the two is like e-commerce and new retail e-commerce

　　One sells products, the other sells photos

　　Taobao, create jobs. Wechat business, create wealth.

　　Wechat business has no guarantee for consumers! No complaints, no returns;

　　Microradiation is not as wide as Taobao, but it is better to maintain old customers than Taobao;

　　Wechat business is not a derogatory term, but no one supervises it, and it has become a group of brainless girls or women with children who sell some direct sales three-no products;

　　Wechat business still cannot succeed after two years of cash order brushing and posting orders because it has never been recognized by the government; and Taobao has been recognized by the government after two years of order brushing. So Taobao became, but WeChat business failed. Summary: Business license is important.

　　I understand that micro-e-commerce should be developed based on platforms such as Taobao. Wechat is more of a micro-commerce developed by the hierarchical agent model.

　　What everyone said makes sense and correct. These are some forms of development of micro-business and micro-e-commerce over the past few years. But one statement I cannot fully agree with is that micro-business is equivalent to pyramid schemes.

　　There have indeed been pyramid schemes in the micro-business team, CCTV has also exposed it, and the Industrial and Commercial Bureau has also investigated it. But it should be clear that not all micro-businesses are pyramid schemes. I prefer to understand WeChat business in circle of friends as an individual economy. An individual economy based on a trust relationship.

　　One statement I agree more with is that WeChat business is based on products to make social networking, while micro-e-commerce is based on social networking. How to understand it is actually a matter of logic.

　　Wechat business is like I have something, but no one buys it, so I need a channel to help me launch this thing. Micro-e-commerce is about everyone being in the same square and being able to set up street stalls. As for what to sell, it is impossible for the square to decide whether anyone comes to sell.

　　Speaking of this, everyone knows what I am going to talk about. That’s right, the former is based on WeChat development, while the latter is based on Weibo e-commerce or WeChat store merchants. The carriers are different, and the results are naturally different.

　　The privacy of WeChat and the closedness of the circle of friends determine that it is a good "one-to-one" communication and communication platform; the advantage of Weibo and WeChat stores is that they reach many users, and the user has corresponding precipitation and strong interaction. The disadvantage is that the user is not accurate and it is difficult to achieve a hit product.

　　The reason why micro-business hurts people is that: 1. There are many "three-no" products, the quality is not guaranteed, and the user trust is low (for new users); 2. Moments transactions are not guaranteed; 3. The "power pole advertising" in Moments is annoying; 4. Picture low, weak marketing capabilities; 5. Specialize in groups with relatively low knowledge classes; 6. The agents are huge, like a food chain, one inverted and one in a large area.

　　Micro-e-commerce or micro-store merchants are a new form of social e-commerce. Whether it is WeChat or Weibo, it will definitely develop in this direction in the future. Although there are already third-party platforms such as Weidian and Youzan, I think it is not enough. Social e-commerce sells products + trust. It has very high requirements for people. Whether it is marketing ability or professionalism, you first become a tester, and then share it with friends or strangers based on your understanding of the product.

　　Wechat is a kind of strong sales, and micro-e-commerce is a kind of trust economy.

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