The story of an e-commerce man | She has been in e-commerce for 11 years and has founded three maternal and child brands that everyone loves

　　Introduction: "I love myself, I love my baby even more, I want to give all the best to my baby." This should be the voice of every mother.

　　11 years ago, Ms. Xiao Yuping, who had just learned to be pregnant, searched every maternal and child store in Shanghai to prepare maternal and child products for herself and her baby, but after searching for it, there were always no products that were very satisfactory to her.

　　At that moment, for the sake of the baby, she decided to devote herself to the maternal and infant career and create products that can satisfy their health according to the changes in the pregnant mother's body.

　　Starting from Shanghai, a metropolis that is full of rivers, we will run this loving career with love.

　　After years of accumulation, the pregnancy brand she founded, Le Pregnancy, has been loved and sought after by young and fashionable pregnant mothers.

　　Looking back on the maternal and infant business in 2006, the first batch of products were launched on the market in 2007, and the same year, the Taobao store was registered for Taobao distribution. The early batch of maternal and infant Golden Guan stores (Duoduoyun, etc.) in the industry were her first batch of distributors. Then he settled in Tmall (formerly Taobao Mall) in 2009 and began to enter the retail e-commerce model. Until 2017, after the company's 11 years of operation, he gave birth to three major brands: LeYa, TiL, and AiYa, which mainly engaged in maternity and child products categories. The LeYa brand was favored by the third-child star mother Jia Jingwen, becoming LeYa's first brand image ambassador.

　　Throughout the interview, Ms. Xiao Yuping's words were filled with love for the maternal and infant career and her infinite confidence in the future maternal and infant career. At the same time, we can feel that Xiao Yuping is a strong, responsible, career-oriented and loving person. The beginning of the business is the vision of developing a company, achieving employees, creating wealth, and giving back to society. For the past ten years, she has been persevering, working hard and giving. Perhaps, it is precisely because of this great love that her career will be smooth and prosper.

　　As early as four years ago, Xiao Yuping saw the demand for consumption upgrades and felt that the middle-class team would expand rapidly in the future. At that time, those ordinary mid-to-high-end products that were at their peak might not meet their needs in the future, so she created a high-end EU brand - Aiyu.

　　Love pregnancy, use the concept of scientific fertility to introduce advanced EU design and materials to convey the concept of birth for love. Both Aiyu and Leyu brands belong to the maternity category. The difference is that Aiyu is positioned as a high-end brand in the category.

　　In fact, when she first founded the Aiyu brand, she did not get recognized by consumers, but she was full of confidence in the brand. It took about three years to cultivate products and customers, and now the daily sales of Tmall Aiyu flagship store have exceeded many maternal and child brands. Aiyu's layout is taking advantage of the trend, keeping up with the trend of consumption upgrading, and also making expected achievements.

　　Friends around you will never leave you

　　As e-commerce people, behind every Double 11 carnival, e-commerce people are indispensable to the efforts of day and night.

　　Whenever she mentioned her friends' performance on Double 11, she was impressed. Because since last year, in order to allow more mothers to enjoy the love of pregnancy as soon as possible, during Double 11, the delivery was carried out in two shifts during the day and night. The employees are all working night shifts at the company all night, and some friends are running around day and night.

　　Xiao Yuping recalled two things. At around 10 o'clock the night before Double 11 last year, she was asked by dozens of operating friends in the company who were preparing to fight Double 11 all night to go home to rest. As a result, she detoured to the warehouse to see the preparations for Double 11. A colleague from the logistics department told her: "Mr. Xiao, you have just recovered from a serious illness. Why haven't you come home so late to rest? Go home quickly, and we'll leave it here to us." In this way, she was rushed home by the company's friends.

　　What impressed her was her warehouse supervisor who hadn't gone home for two days. When she was particularly sleepy, she would lie on the table and take a break. It was not until the third day that Xiao Yuping gave a death order that he forced him to go home to rest.

　　Last year, they took about three days to send out more than 30,000 packages. This efficiency is still very high. Under the two shift system, everyone can persevere and have no complaints. All these performances moved Xiao Yuping. Good teams and good employees can help the company go further.

　　Recently, the team has been preparing for Double Eleven, from category construction, product matrix to marketing ideas, etc. This year , their goal is to exceed five million performance for the first time .

　　Pay attention to channel layout and start creating popular models recently

　　"In fact, the road to entrepreneurship is still quite difficult, but I feel that I have been walking relatively smoothly along the way." Xiao Yuping told reporters, "The annual growth is the most direct driving force of the growth of the entire industry, and in addition, we have made certain channels and category layouts. In the future, we will definitely rely on the increase in the combat effectiveness of our team to achieve better growth."

　　Over the years, they have not paid much attention to hitting hot products, and they have done more to upgrade the product side. Starting this year, we will focus on popular products from the operational end, and in order to reach consumers through popular products.

　　Confidence about the future

　　Ms. Xiao Yuping is also an old member of Laogao E-commerce Club. What is very important for Leyu maternal and child this year is that they have started offline. In order to meet the challenges of new retail, they participated in the CBME maternal and child exhibition, formed an offline team, and have begun to develop offline markets across the country.

　　The company has now, from a few to eighty people, and has also a relatively complete organization. Xiao Yuping hopes to start a business with everyone in the future, and will start business models such as partners and Amoeba. Let outstanding executives and veteran employees who have contributed for many years to the growth of the company find their careers and futures here.

　　"I believe that next we will start to use the Partner Amoeba model, coupled with our online and offline integration and team improvement, we will bring more and better products that are more professional and more in line with the post-90s consumer group to more customers, and we will also have better performance in various channels," said Xiao Yuping. "I believe that it will be easier to achieve rapid or even double growth in the future. More importantly, we will carry forward this cause of love, constantly create value for society, and convey love." Following the trend, Ms. Xiao Yuping is full of confidence in the future next year.

　　Source of the article: Laogao E-commerce Circle

Thank you for your attention and support to Laogao E-commerce Club . Please indicate the source of the reprinting website www.shxuanming.net

 Click to register to apply to join the well-known e-commerce network - Laogao E-commerce Club. Any merchants from all over the country, Tmall merchants, Taobao Crown Store, Jinguan Store, and other e-commerce platform merchants can apply to join!