Peacebird sold 4.313 billion in the first three quarters to open 856 new stores

　　Ningbo Pingbird Fashion Clothing Co., Ltd. (hereinafter referred to as "Peacebird") released its third quarter report for 2017.

　　From the beginning of the year to the end of the reporting period (January-September), the revenue reached 4.313 billion yuan, a year-on-year increase of 9.73%; the net profit attributable to shareholders of listed companies was 170 million yuan, a year-on-year decrease of 28.73%. The Peacebird brand was founded in 1996 and is a locally positioned mid-range fashion casual clothing. It has six major brands including PEACEBIRD WOMEN women's clothing, PEACEBIRD MEN men's clothing, emerging girl brand LED'IN Lecho, children's clothing Mini Peace, startup brands Material Girl and Amazing Peace, and was officially listed on the Shanghai Stock Exchange in January 2017.

　　From the beginning of the year to the end of the reporting period (January-September), women's and men's clothing remain the main sources of sales. With 1.671 billion yuan and 1.397 billion yuan, they accounted for 38.74% and 32.39% of the total revenue, respectively. At present, Peacebird has established a marketing network covering 31 provinces, autonomous regions and municipalities across the country, and its marketing terminals cover various retail formats such as street stores, department stores, shopping centers, etc. As of the end of this reporting period, the number of offline stores it owned was 4,173, an increase of 0.55% over the same period last year. Among them, there are 1,235 direct sales, 2,938 franchises, and 0 joint stores.

　　During this reporting period, Pingbird opened 205 new direct stores, 642 franchise stores and 9 joint stores; closed 168 direct stores, 539 franchise stores and 255 joint stores; compared with the end of 2016, 37 direct stores and 103 franchise stores, and a net decrease of 246 joint stores. Its explanation is mainly due to the company's adjustment of its business strategy to close all joint stores; at the same time, Pingbird pays attention to the impact of channel changes and diversion on stores, focuses on optimizing existing stores, and slowing down the pace of expansion.

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