Why can’t you do Taobao well after learning so many skills?

Many people say that it is difficult to open a Taobao store now, SEO, direct train placement, etc., but I think the four well-known difficulties are: product cost control, picture, marketing management, and I believe that these aspects are difficult for many people, including me.

Why don’t I say that the product is difficult? Because the product is actually easy to imitate, and it is not difficult to find a hit product. Just pay more attention to the market. We can’t be the first to try it out, but we can follow the trend, so the product is not difficult.

The first difficulty: product cost control

The key lies in product cost control, because the price we need to make is cost-effective, and your factory resources, your production scale, and the quality produced at the same price may be different. Therefore, this price is a very important link for many operations. Who can achieve low prices with the same quality? I mean low-price costs, rather than selling low prices, so you have a certain market voice. This is why we need to increase volume in the early stage of operations, because we need to reduce costs in scale to stabilize the follow-up market trends.

The second difficulty: pictures

Whether it is a direct train, a search or a diamond exhibition, there are actually presentations, especially for paid ones, but the key is clicks at the beginning. The initial key of search weight is also whether the click rate can be introduced into the store. The initial stage of quality classification is also click rate, which involves the main picture and creative picture issues. The production of pictures is not only the subsequent processing of the artist but also related to the shooting and matching angle, etc. This is not achieved by taking a few pictures by just taking a few pictures, so we often suffer from the lack of good main picture click rate. This is a problem that many operations are difficult to solve. We can only try continuously, and it is not completely solved by those visual courses. After all, even those large companies will face a lack of creativity, so it is difficult to buy a good picture. This is the core key point of the low-priced direct train. This has led to many people listening to a bunch of direct train classes. What makes sense makes it, and one picture stumps everyone.

The third difficulty: Marketing

Marketing is a part of the importance that offline companies attach great importance to, so offline companies generally set up marketing departments, but many online companies rarely pay attention to it. Whether we look at the store homepage or the details page, we basically arrange the picture, and rarely say it involves the overall planning of the store. Planning is the key to our product inducement, such as how to join with those hot topics, which are also something that few merchants think about. Most of our time we don’t actually know where to spend it, and most of the planning is only carried out around Alibaba’s official activities.

The fourth difficulty: management

Actually, I have been to many large companies, but I will find a situation, that is, even if the director level is busy, it is said that this is the current situation of e-commerce. In fact, in the end, it is because of insufficient management and coordination of personnel management process management teams. This itself is the core of operations that should be paid attention to. In e-commerce, it has become operational and sales every day, which is also related to the starting point of e-commerce people. If a team building is not done well, don’t think that others can be done well. Operations are a process of overall planning, management and execution. However, in the operation positioning of e-commerce, it becomes a boss who only focuses on traffic data and sales data, looking at the boss’s data but not doing the operation work.

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