There are still 19 left before Double 11 in 2017. In this Double Eleven battle without gunpowder, as a very important drainage tool - the express train, it is still an important weapon for major merchants. So how can small and medium-sized sellers break through the encirclement of the army and use the express train to break out a path of blood? You must pay attention to these points!
1. Should I still drive the direct train?
Generally speaking, during Double 11, if the express train is not opened, the problems faced are: there are too many competitors, too expensive prices, discounts on products, too little profits, no resource locations, all traffic is snatched away by big sellers, no improvements, just like daily life.
All of them will bother small and medium-sized sellers during Double 11. Then there are at least 2 guarantees when driving:
Order customer price: On the basis of daily traffic: it will generate joint sales.
Conversion rate: Double 11 promotion of impulsive shopping has made the conversion rate soar.
Based on the above questions, do you think the express train on Double 11 is not open?
2. The role of direct train on Double 11
This is a mind map made by TOTO Tang, a billion-level trader. She will do a live broadcast on [Laogao E-commerce Class] on October 26, and will teach you how to drive the express train during Double 11 step by step. What you need for mind maps can also be collected by Gwangwang: Egypt.
3. During the big promotion, the way to drive the express train
Increase click-through rate
Improve quality scores
Make the output famous
4. Some tips during Double 11
1. Make preparations for packaging and stocking in advance
2. The more you take the sales volume of a single product, the greater the sales multiple
3. The higher the store level, the greater the sales multiple on that day
4. Sales multiple, non-urgent products > urgent products
5. The higher the average price of a single product, the greater the sales multiple on that day
Double 11 operation promotion and marketing is only 24 hours. How small and medium-sized sellers make a splash in 24 hours? The one-time blowout of stores depends on how we use the time point and the skills and channels to grab traffic. Therefore, the competition for traffic is not just: direct trains, old customers, and diamond exhibitions. There are also many channels such as Weitao, U Station, store old customer activities, Weibo external network traffic, WeChat platform import, SMS marketing customers, and off-site advertising introduction. Double 11 is a popular shopping time period. Therefore, how to make good use of Double 11 depends on how your thinking has spread.
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