What are the drainage channels in the early stage of the event?

　　Nowadays, there are more and more marketing methods, and Tmall Taobao platform is no exception. In order to better cater to consumers, Taobao and Tmall activities are emerging one after another. For example, the new force Zhou Chun in March was released, the new force Zhou Xia in May was released, and the Tmall 618 mid-year promotion in June was released, etc. Of course, what everyone is most looking forward to is Tmall Double 11.

　　Traffic before the event is very important. What are the ways to drain before the event? Below, the editor of Laogao E-commerce Club will give you a brief explanation.

　　There are basically the following drainage channels:

　　Direct Train: Some friends say that the store has no traffic. In fact, it is difficult for the store to maintain its natural traffic in the early stage. If you want to make the link, you can rely on paid promotion direct train to attract accurate traffic. If you are more accurate in traffic, you still need to rely on direct trains. We need to consider how to operate the store to benefit.

　　Diamond Exhibition: The second is Diamond Exhibition. In the early stage, when the store has no foundation, the traffic generated by the Diamond Exhibition is also very accurate. I will not directly come up to do Diamond Exhibition. If the display volume is large, it will be optimized, it will have a good effect on popular products.

　　Activity: We know that the traffic accuracy of official activities is relatively high, and the crowd is also relatively accurate. Under the influence of thousands of people, the crowd is more accurate. In the early stage, you can also plan activities based on your own store, and you can appropriately attend activities such as Juhuasuan, Taobao rush purchases, and daily special offers.

　　Taobao customer: Taobao customer is also OK. To find Taobao customer, you need to see the quality and commission of Taobao customer you are looking for. Of course, the effect of Taobao customer traffic is relatively weak, the store label is not accurate, and the weight is slow, so you can appropriate traffic.

　　Old customers: What you do on Taobao is to compete for traffic. The conversion of new links is difficult. It is maintained by old customers. There are countless potential customers around an old customer. This part of the resources can also be considered.

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