#Laogao E-commerce Newsletter# [E-commerce Evening News on January 4] 1. Tmall International adjusted the service fee for various categories in 2017: up to ten times; 2. The world's highest value retail brand: Alibaba's second place JD.com; 3. Under the strictest rules, all the products in the store will be blocked; 4. Alibaba's first seller of fake shop owners, claiming 1.4 million yuan; 5. It was revealed that the Internet company COO Li Yuanrong sexually harassed a female passenger.
1. Tmall International adjusts service fees for various categories in 2017: up to ten times
On January 4, Tmall International issued the "Notice on the Adjustment of Technical Service Fees for Various Categories in Tmall International in 2017". The notice shows that the technical service fee rates for some secondary categories have been greatly increased, with the increase range ranging from 50% to 900%, and the technical service fee rates for some secondary categories under the maternity clothing/maternity supplies/nutrition categories have been reduced by 60%. In addition, there is no change in the annual fee for technical service fees in all categories.
Comment: Seller pay attention.
2. The world's highest value retail brand: Alibaba's second place in 11th place in JD.com
On January 4, Millward Brown, a subsidiary of WPP, a world-renowned advertising communication group, recently released the 2016/2017 report on the world's most valuable retail brand. Amazon, the US e-commerce giant, ranked first and became the world's most valuable brand. Its brand value increased by 59% from the previous year to US$98.988 billion. Alibaba and Depot, the world's leading retailer of home furnishings and building materials supplies, followed closely, ranking second and third respectively. Among them, Alibaba's brand value fell by 26% from the previous year to US$49.298 billion, about half of Amazon's value, and Depot increased by 32% to US$36.44 billion.
Comment: Alibaba's brand value strives to surpass Amazon as soon as possible.
3. Under the strictest rules, all the products in the store will be blocked
According to January 4, in order to protect consumers' rights, Taobao will add relevant market management rules such as sellers' failure to handle lawsuits and continuing to violate regulations. This change of rules will take effect on January 10, 2017. In terms of the handling measures that sellers are concerned about, according to the changed rules, if other members or third parties are litigated to judicial authorities due to member behavior, if the contact information provided by the member is invalid, or the member fails to deal with it, responds negatively, or continues to violate the rules, causing or may cause actual losses or adverse effects to the platform, Taobao may adopt temporary market control measures such as store supervision, restricting the release of goods, and blocking of goods throughout the store based on the severity of the consequences or possible consequences.
Comment: The interests of buyers are becoming more and more secure, and sellers are becoming more and more sad.
4. Alibaba's first lawsuit against the fake store owner, claiming 1.4 million yuan
On January 4, Alibaba recently sued an online store on the platform that once sold counterfeit goods to the Longgang District Court of Shenzhen, claiming RMB 1.4 million on the grounds that "violate the platform's agreement that it is not allowed to sell counterfeit goods or infringe on the platform's goodwill." This is the first domestic e-commerce platform sued a fake store owner. Alibaba's chief platform governance officer Zheng Junfang (nicknamed "Mijue Shi Tai") said, "This case was discovered by Alibaba's big data and has been filed by the police. However, we must not only send criminals to prison, but also continue to recover through civil means within the legal framework, so that they will not dare to rekindle after they are out of prison."
Comment: Everyone is responsible for combating counterfeiting.
5. Internet company COO Li Yuanrong sexually harassed female passenger
On January 4, Weibo user "January 3, 2017" recently said that while taking a flight from Shenzhen to Beijing, she was sexually harassed by Li Yuanrong, a COO of an Internet company. She said: The cabin was very dark after turning off the lights. Li put his hand into her underwear and touched his body... After the plane landed, both parties were sent to the police station. Li was released because there were no witnesses to testify.
Comment: This kind of thing is regarded as marketing hype, and it is also all kinds of messy revelations. How can it be so chaotic?
6. Dunhuang.com will adjust the number of major business categories, and the merchants will express dissatisfaction.
According to January 4th, recently, the export e-commerce platform Dunhuang.com issued a new business adjustment announcement. The announcement shows that from January 16 this year, the main business scope of Dunhuang Online merchants will be adjusted to thirteen categories, and all merchants must choose their business scope according to the new business category rules. Dunhuang.com said that the adjustment is to effectively improve store professionalism and customer satisfaction. The platform hopes that merchants will focus on sales in major business categories. After the latest announcement from Dunhuang.com was issued, some merchants expressed dissatisfaction with this policy. For merchants, this update of the business major policies will lead to some of the products submitted by merchants being removed from the shelves at a certain period of time, causing losses. In addition, each merchant is only allowed to operate one category, which will also prevent some merchants from laying large quantities of SKU grocery store styles from being impacted. The frequent updates of policies have also made merchants feel distressed and cannot grasp the focus.
Comment: The platform should pay more attention to the needs of merchants.
7. The background of the WeChat public platform is suspected to have a malfunction: the content sent by the public account will be automatically replaced
According to January 4th, yesterday afternoon, a WeChat official account operator reported that all the articles in the backend of their WeChat official account were replaced with articles that were not on their platform, and all the contents sent were replaced. Affected by this, all the WeChat contents of the WeChat public account "Phoenix Finance" were replaced with health content, and all the articles were deleted. Phoenix Finance also announced on Weibo that after communication, it was confirmed that it was caused by Tencent's technical failure and was not stolen. At the same time, some media were affected by this accident. At present, the WeChat public relations team said that it is troubleshooting this issue and will respond later. It is observed that there are not many public accounts affected by this.
Comment: Unlucky.
8. Carrefour tests the domestic “outlets” after e-commerce
According to January 4, after the 24-hour hypermarket, Carrefour began to try out outlet stores again, with various promotional information. According to on-site observation, the products sold are mainly removed from the shelves, poor inventory products, seasonal clearance of private brands, etc. The buyers are mainly middle-aged and elderly people, but can promotional discounts become the norm really attract more consumers?
Comment: It is better to have changes than not.
9. Taobao: Added Xianyu’s “See You” meeting transaction!
According to January 4, it is reported that the buyer and seller need to make detailed communication agreements on the transaction and commodity situation, and can choose to trade online or meet with "meet" and meet. Before paying to the Alipay guaranteed account, both parties can close the order independently. After the seller completes the "scan the code to receive payment", the transaction status will automatically be updated to the transaction success!
Comment: Trust is a well-known issue for Xianyu.
10. Didi Chuxing accelerates its international development, and overseas car rental business is officially launched
On January 4, Didi Chuxing announced today that its overseas car rental business was officially launched, and Chinese users can rent cars abroad through Didi Car Rental International Edition. Didi said that Didi cooperates with rental service providers in overseas car rental business and does not own a vehicle. After Didi Car Rental’s international version of the product was officially launched, it will be connected to the Avis brand vehicle for the first time, covering more than 1,500 cities in more than 100 countries around the world, including the United States, Canada, Australia, New Zealand, and most European countries; there are more than 1,000 models to choose from. In the future, Didi Car Rental International Edition will also be connected to other brands under Avis Baji Group.
Comment: What is playing internationally is the "light" mode.
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