Notice on the Change of Tmall Store Naming Specifications

Dear merchants:

　　In order to adapt to the business development of Tmall platform and further standardize store naming rules, Tmall plans to make adjustments to the "Tmall Store Naming Specifications".

　　This change will be announced on October 16, 2017 and will take effect on October 23, 2017.

　　The changes are as follows:

　　This announcement is hereby made, please be aware of it, and thank you for your support and attention to Tmall!

　　Tmall

　　October 16, 2017

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