【Operational Dry Goods】A brief analysis of Taobao Express mobile discount skills

　　Direct-to-track promotion is a paid promotion method with a low threshold in Taobao operation, and it is also something that many novice Taobao sellers like to open. However, many sellers, especially small and medium-sized sellers, do not know how to operate better, because the operation of the express train is not good, which will directly affect the store's traffic. Today we will share with you tips on moving discounts for express trains and how to use express trains to increase sales of stores.

　　With the rapid development of the Internet economy, mobile e-commerce shopping has also had advantages such as anytime, anywhere and convenience, and mobile shopping consumption is also a very common thing. So many sellers started to operate on the mobile discounts of the express train, simply put, it is aimed at PC and mobile.

　　The mobile bid discount is for wireless premiums. For example, the default bid is 1 yuan, and your mobile discount is 120%, so the computer bid is 1 yuan and the mobile phone is 1.2 yuan. This setting is set according to your operation purpose. Generally speaking, starting from 120-150%, then adjust the ratio according to the actual ROI of the mobile terminal. If your account weight is relatively high, this discount can be set higher.

　　Time discount refers to the discount rate for the time period of the day, which can be set at the location shown in the figure:

　　Platform discount refers to discounts for mobile platforms, off-site, directional, etc., which can be set at the location shown in the figure:

　　The specific setting of the mobile settings requires the decision based on your default bid and industry. Generally speaking, the bid ratio of the mobile terminal is higher than that of the computer terminal. The mobile terminal can be closed when promoting the direct bus PC end, but the PC end cannot be closed when choosing the mobile terminal to promote. If you do not promote the PC terminal, you can set the bid on the PC terminal very low, such as 0.1, and only the bid on the mobile terminal is to the matching price, which means that the PC has not been released.

　　Okay, I’ll analyze so much about this information today. I hope you can understand some of the operations of the mobile discount techniques of the express train after reading it. In fact, this is not difficult. As long as you can pay more attention when driving normally. If we face other problems in the operation of Taobao, we must solve them, constantly summarize some problems in store promotion and solve them, so as to increase sales and bring greater traffic to the store.