FAQ for Tmall 2019 Renewal Assessment Standards for Various Categories

Q: Do I need to participate in the 2019 renewal assessment?

Answer: The assessment targets of the "Tmall 2019 Renewal Assessment Standards for Various Categories" are merchants whose contract start time is before 0:00 on July 1, 2017, and the assessment period is from 0:00 on October 1, 2017 to 24:00 on September 30, 2018.

Note: 1. Flagship stores for books, audio-visual, telephone charges and communications do not need to participate in the assessment. For details, please check the "Tmall 2019 Renewal Assessment Standards List".

      2. Merchants whose contract starts at 0:00 and after July 1, 2017 do not need to participate in the assessment of store ratings, sales and special standards for some categories in 2019, but still need to meet the requirements of Tmall's 2019 Merchant Qualification Review Standards (expected to be announced in October 2018).

Q: When will the 2019 renewal start?

Answer: The renewal of 2019 is expected to open the renewal portal in October 2018. For more information, please pay attention to the renewal announcement announced in October 2018.

Q: Where can I view the renewal assessment data for 2019?

Answer: Tmall will provide a "Renewal Data Board". You can log in to the [New Version Merchant Center] - the right side of the top-level module and view it in "Renewal Assessment".

Q: What should I do if I do not meet the renewal standards?

Answer: Tmall will no longer renew the 2019 contract with you. Your store operation will automatically terminate the contract until 24:00 on December 31, 2018. For more information, please pay attention to the renewal announcement announced in October 2018.

Q: What is the difference between this year's renewal assessment standards and last year's well-known ones?

Answer: The authorization level requirements for the franchise store are not displayed in the "Tmall 2019 Renewal Assessment Standards List of Tmall Categories" and will be displayed in the Tmall 2019 Merchant Qualification Review Standards (expected to be announced in October 2018).

Q: If the store operates multiple categories, which category of indicators will be used for the final assessment?

Answer: During the merchant assessment period, Tmall will conduct assessments based on the merchant’s main store category on the day the assessment period ends.

Q: Which stores in the clothing category belong to the winter category?

Answer: During the merchant assessment period (0:00 on October 1, 2017 to 24:00 on September 30, 2018), the winter category transactions account for 70% or more of the total store transactions, and belong to the winter category merchant.

Winter categories: including down jackets, leather jackets, fur, woolen jackets, cotton jackets, cotton pants/down pants, down, leather jackets, down pants, leather pants, woolen coats, cotton jackets, cotton pants, cotton pants, second-level categories; the attribute values ​​under the middle-aged and elderly women's clothing category are down jackets, fur, leather jackets, cotton jackets, woolen jackets, and woolen jackets, and the attribute values ​​under the large-size women's clothing category are down jackets, fur, leather jackets, cotton jackets, woolen jackets; the material attributes are wool, cashmere, rabbit hair, etc.

Q: The trademark I submitted during the application process is invalid. Can the re-apply for registration of the trademark meet the review standards for renewal in 2019?

Answer: Not satisfied. If your trademark has expired, the new trademark acceptance notice obtained from 0:00 on July 1, 2016 will not be recognized.

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