Announcement on the renewal assessment standards for various categories of Tmall in 2019

The guest of this sharing is Chen Xian, who graduated from the Central Academy of Fine Arts and later worked in McKinsey. His years of experience in the traditional industry of fast-moving consumer goods has allowed him to firmly build a small and beautiful brand after he came into contact with e-commerce. This time I will share with you his understanding of small but beautiful - it is not just about scale, but the key lies in product positioning and ultimate products and services. In combination with the practical case of "Xiangnan", we will analyze "building a brand" step by step for everyone.

Taobao Express is still very important for stores to obtain traffic. Most novices will choose to invest in direct promotion when opening a store. So let’s talk about the reasons why the click rate of the express train is not ideal after the bag category is made in the bag category? After we improve what problems we can quickly increase clicks and obtain accurate traffic.

The express train is an important marketing method in Taobao operation. However, how to optimize the express train for different categories of products? This is also a great knowledge. How to cover everything and how to optimize it just right? The editor below has listed a few optimization points for you!