How to operate differentiated users

　　Taobao has thousands of people. Faced with different user differences , do you know how to operate the crowd? At the regular meeting of Laogao E-commerce Club, Alibaba waiter Mo Zhi shared with everyone how to operate the differentiated population of users .

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Today I want to share with you some new ways and tools for differentiated　　user operations that can be brought to you during Double Eleven . I would like to give you some information guidance, and let’s go to the core of our sharing this time. The following two will introduce our Juxingtai customer operation platform, some basic introductions to this platform. Superstar TV is what we will mention when we held a press conference in March this year to talk about the three-way patents and the membership links.

　　Its main function is to use data to drive an insight into the group segmentation of customers based on customer groups. It can use fan operations and member operations to plan and achieve such data effects on user operations through personalized situations. The main purpose is to attract traffic. When it reaches a certain peak, it can help everyone evaluate the operation index of your customers to objective effect in order to achieve the goal of soaring store operation efficiency conversion.

　　So the general operation idea is as follows: The customer operation platform is divided into four basic attributes, namely visitors, fans, loyal customers, and old customers. The most accurate insights into these four groups of people, through such a tool, helping everyone understand what your customer base looks like, what they like, they are more willing to appear on the channel you come into contact with them, what price they are interested in, etc. Through our fan operation strategies, tools, and gameplay, we present your products and content to users, and through an index feedback from your operations, what is the effect of our application during this period, what is the comparison between me and the industry, what is the difference between me and my peers? Based on the previous ideas, you can see what your effect is, and how I can adjust my subsequent gameplay. This is our complete operational idea.

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