Evening information: 1688 platform upgrades spot product delivery service standards; Douyin revises blind box product management standards; JD 618 new customers increased by more than 100% year-on-year, more than 100,000 brands; Lazada launches a "stylized women's clothing" tens of millions of support plan; Jitu International launches shipping discounts for Amazon sellers...
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1. 1688 platform upgrades spot goods delivery service standards
According to June 30, 1688 platform today released an announcement on the upgrade of the spot goods delivery service standard of 1688 platform. The announcement stated that in order to continuously improve the service experience of spot purchases by platform buyers, the 1688 platform will further standardize the expression effectiveness of the "24/48-hour shipping service" starting from July 6, 2022. The announcement shows that the scope of application of this standard upgrade is: spot products in large markets and marketing scenarios across the entire network. (E-commerce News)
2. TikTok revised the management specifications of blind box products
According to June 30, today, Douyin E-commerce issued a public notice on the revision of the "Blind Box Product Management Standards". The rules have been solicited for comments on June 16, 2022, and the rules are now publicized. The rules are expected to take effect on July 7, 2022. The platform will issue formal effective rules separately after the announcement expires. The core change in the revision of this rule is that the placement category regulations for the blind boxes of figures, toys, and card blind boxes were added; and the violation handling rules for the merchant dimension were added. This rule applies to all merchants on the platform who publish "blind box" products and content creators who promote blind box products. (E-commerce News)
3. JD.com 618 new customers increased by more than 100% year-on-year.
On June 30, the Jingmai Merchant Center recently released the JD 618 promotion brand user growth report, and released the new customer growth rankings, store gift rankings, old customer growth rankings, old customer repurchase rankings, total membership rankings, and member activity rate rankings. In the ranking of old customers growth, according to the number of old customers sold, the top ten brands are Xiaomi, Midea, Vanda, Mengniu, Huixun, Deli Stationery, Apple, Yili, Three Squirrels, and Huawei. (E-commerce News)
4. Over 10,000 brands are marketing on Xiaohongshu during this year's 618
According to the news on June 30, the official micro-video of Xiaohongshu Business News showed that this year, many small and medium-sized businesses achieved stable and efficient business growth on Xiaohongshu with their precise marketing strategies. It is understood that in order to help small and medium-sized businesses achieve efficient growth, Xiaohongshu Inspiration Marketing launched the "Inspiration Fire Plan" before 618 this year, providing targeted delivery guidance for business partners and helping businesses seize the growth opportunities brought by the 618 promotion. During this period, Xiaohongshu also distributed millions of activity funds to small and medium-sized merchants, covering more than 100 ecological customers, effectively helping merchants achieve dual growth in voice and sales during the 618 promotion period. (E-commerce News)
Internet news
5. TikTok revised the "Merchant - Abnormal After-sales Address and Information" rules
According to June 30, today, Douyin E-commerce issued a public notice on the revision of the "Merchant - Abnormal After-sales Address and Information". The rules were solicited on June 23, 2022, and the rules are expected to come into effect on July 7, 2022. The revision of the rules mainly changes the way of disposing of after-sales address rules, and adds disposal measures to "stop settlement and freeze payments". If the circumstances are minor, each violation points are accumulated A0.5 points, and the cumulative amount of A5 points in a single week will not exceed A5 points; if the circumstances are average, each violation points are accumulated A2 points, and the cumulative amount of A8 points per week will not exceed A8 points per week; if the circumstances are serious, each violation points are accumulated B4 points, and the accounting period will be extended by 30 days. (E-commerce News)
6. Kuaishou announced a strategic cooperation with LeTV Video
On June 30, Kuaishou announced today that it had reached a licensing cooperation with LeTV Video on LeTV's exclusive self-made content. Kuaishou creators can edit and re-create LeTV Video's exclusive self-made copyrighted works and publish them on the Kuaishou platform. By connecting to the Kuaishou mini program platform, LeTV Video can not only reach a large number of users, but also use the functions of the mini program to achieve membership promotion and content monetization. It is reported that during this year's Spring Festival, LeTV Video provides Kuaishou users with a large number of popular content such as classic films and TV series for free, and the daily viewing volume of related cooperative dramas has increased by up to 3-5 times. (E-commerce News)
Cross-border newsletter
7. Alibaba International Station prohibits selling rope curtain products to Canada
According to the June 30th news, Alibaba International Station issued an announcement today. According to the "Rooted Curtain Regulations" issued by the Canadian government, in order to reduce the risk of children being injured by the ropes of curtains, Alibaba International Station will prohibit the sale of ropes with ropes to Canada, including not limited to: curtains with contactable curtain ropes, blinds with ropes, etc. The rules will be issued on June 30, 2022 and will come into effect on July 7, 2022. The announcement stated that in terms of product control, there are the following potential personal safety risks. It is prohibited to sell goods that do not meet the relevant requirements for product safety. (E-commerce News)
8. Shopee and Turkish Cargo formally reach a strategic partnership
June 30th news, recently, the leading e-commerce platform Shopee officially reached a strategic partnership with the world-renowned air cargo company Turkish Cargo. Turkish Cargo's outstanding comprehensive logistics solutions will help Shopee fulfill orders more efficiently, in order to meet its growing delivery needs in the consumer market and further promote the company's own digital growth. Through this cooperation, Shopee will build a powerful logistics network with TurkishCargo that connects consumers and sellers, bringing more convenience to consumers who embrace the digital age. In 2021, Shopee's total order volume reached 6.1 billion, an increase of 116.5% year-on-year. (E-commerce News)
9. Lazada launches "Style Women's Clothing" Support Plan for 10 million yuan
According to the news on June 30, Lazada platform data showed that the total transaction volume of women's clothing on the platform achieved a year-on-year increase of 72%. The industry size has reached 10 billion yuan. "Style Women's Clothing" merchants that have been deeply involved in vertical and unique fields and fashionable characteristics have contributed 40% of the GMVs in the women's clothing category. To promote this growth trend, Lazada released a "Style Women's Clothing" support plan to inspire merchants to grow through tens of millions of rights. In addition, the platform will also link Southeast Asian celebrities to sell goods to styled women's clothing merchants, and use new ways of playing through live broadcasts on the platform and localized social media operations. (E-commerce News)
10. Jitu International launches shipping discounts for Amazon sellers
June 30th news, today, Jitu International officially announced that Jitu International's dedicated line small packages have launched freight discounts to help Amazon sellers reduce costs and improve cross-border logistics transportation timeliness. The discount will take effect from now on. For details, Amazon sellers can enjoy: 15% off the price of kilograms on the full link; free on-site collection and charter flights on your own. This is another important strategic measure for Jitu to open up the Middle East and North Africa markets after entering the UAE and Saudi markets and announcing that it will establish an intelligent logistics industrial park in Riyadh. (E-commerce News)
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