New trends in e-commerce investment——Sharing of the regular meeting of Laogao E-commerce Club

The following is the sharing of new e-commerce investment trends brought to members of Laogao E-commerce Club　　by the directors of Jifu Asia :

　　I believe that everyone is a practical person, and they are really selling and buying goods. They are all buyers and sellers, both in the e-commerce industry. Today, I will share with you how I view the e-commerce platform from the perspective of capital.

　　I am currently a director at Jifu Asia and is responsible for investment business in China. Even if I invest in the Internet industry, there are also consumer industries. There have been many successful cases over the years, such as Potato, Express, Lanxun and other companies, so I know some of the development trends in the past ten years of entrepreneurship, so I still have some experience.

　　I spent some time on Sina.com in the United States, so I know what starting a business is like. E-commerce became really popular in 2009. First of all, I want to look back at what the situation has been in the past five years, what is the company that obtained the financing company doing, what is the current situation, and the new trends in e-commerce investment. I want to share with you briefly.

　　Looking back at the journey we came, Double Eleven is coming. I heard that there will be a little less merchants in the store. Everyone is going to prepare for the Double Eleven . Double Eleven started in 2009, and then doubled. In 2009, e-commerce rose, and Double Eleven promotions became a benchmark event for e-commerce. By 2014, sales on Double Eleven could reach more than 57 billion.

　　Everyone can see that this is such a long trend. This is some market data, and investors basically see this trend. We are basically still in a state of steady growth. This may be what we are optimistic about. I think one thing is that I would like to share it with you. When it first became popular, it was just a personal online store. Basically, through data, it was an upward trend at that time. But after 2011, it went down, and retail was operated through a relatively standardized business model.

　　Since I joined the investment industry, I have also introduced some projects to the investment industry in recent years, and of course they also cover these. I just give some examples. The revenue of Taobao brands exceeded 100 million and it was a hurdle in the club. There must be more than 100 million and more incomes in the club. It is difficult to go from 10 million to 100 million. However, for the capital market, from tens of millions to hundreds of millions is a trend of upward trend. We have to look at whether the income exceeds 100 million and can continue to develop. This is a real test of the entrepreneur's ability and concept of hard work. Basically, the Taobao brands of those days are no longer there. Maibaobao, Green Box, and Fangcaoji occupy three categories: luggage, children's clothing, and cosmetics. They were very popular when they first came out and raised a lot of money, but today the growth momentum is no longer there, and the seven princesses were also acquired.

　　Men's clothing, Spoditka, which had a fast growth rate back then, and No. 0 men, etc., have encountered development bottlenecks. After sales exceed 100 million yuan, they have not been able to climb to 200 million yuan. The online men's clothing brand NOP was also acquired. Some other problems, product homogeneity and traffic loss will still be reflected, brand value construction and e-commerce socialization have become obstacles that Taobao brands cannot avoid at present. If they fail to transform, they will be acquired.

　　The Taobao brands that have been persisted in now include Handu Yishe, Liebo, Yinman, etc. I believe there are more women's clothing brands that we don't know yet. I think e-commerce should sit together and learn how to go from ten million to ten million. Then how to go from 100 million to go up.

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