Notice on the application for new brand rules for Tmall in 2017

Dear merchants:

　　In order to adapt to the development of the Tmall platform and improve consumers' shopping experience, Tmall will adjust the merchant's entry qualification rate, product and category addition, and cross-category operation related rules, and simultaneously update the "2017 Tmall Store Application for New Brands" for the "2017 Tmall Stores".

　　First-class category of beauty and body beauty instruments

Brand and authorization requirements

　　1. Accept self-recommended new brands;

　　2. Self-recommended brands need to submit trademark registration certificate (R-mark);

　　3. The franchise store must submit a secondary authorization based on the trademark holder.

Product requirements

　　If you are operating imported goods, you must provide a scanned copy of the customs declaration form for imported goods of the People's Republic of China, and the corresponding brand name and product name should be displayed on the customs declaration form.

　　Home decoration lighting light source first-class category

Brand and authorization requirements

　　1. Accept designated brands to settle in or self-recommended brands to settle in;

　　2. Self-recommended brands need to provide trademark registration certificate;

　　3. The franchise store requires direct authorization from the trademark owner.

Product requirements

　　If you operate imported goods, you must submit a scanned copy of the customs declaration form for imported goods of the People's Republic of China, and the corresponding brand name and product name should be displayed on the customs declaration form.

　　This change will be announced on August 24, 2017 and will officially take effect on August 31, 2017.

　　Thank you for your support and attention!

　　Tmall

　　August 24, 2017

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