Marie Daijia Cui Xiaohong: Let the world be without difficult makeup

　　With the deep popularity of the Internet, consumers' vision has been fully opened, and the explosion of information consultation has made consumers more independent and personalized. In such a consumption environment, simply catering to demand is no longer enough to impress consumers. Only by constantly creating demand can we always lead the market. Marie Dejia’s new base makeup product, Mushroom Essence Beauty Cream, was born from this. “Let there be no difficult makeup in the world” is Cui Xiaohong’s mission to this product.

　　"Brands need to give consumers more emotional resonance, and brands will become the spokesperson for consumers."

　　Under the influence of the Internet and social media, the Internet has rapidly aggravated consumer evolution, and consumer psychology has undergone tremendous changes, while also rapidly affecting consumer behavior. Consumers’ criteria for choosing products or brands are no longer “good” or “bad”, but “like” or “dislike”. Most of the purchases of goods are for the purpose of satisfying emotional needs and gaining a psychological recognition.

　　American management scholar Scott McCain believes that "all industries are entertainment" because for young consumers, emotions are extremely important to drive business opportunities. “Customers are not only buying your products and services, they want to have fun.”

　　Small Mushroom Seal Small Mushroom Seal

　　Similarly, Cui Xiaohong, who has keen market insight, also captured this point. She said: "In the rapidly developing Internet era, consumers' emotional needs have been amplified, and the communication methods between brands and consumers have also changed. In the past, it was functional value, but now it is emotional value. Brands need to give consumers more emotional resonance and make brands the spokesperson for consumers."

　　Based on this understanding, Marie Dejia Mushroom pays great attention to consumers' feelings and experiences during use, allowing consumers not only to enjoy the beautiful results, but also to enjoy the makeup process. The unique mushroom shape and exquisite seal graphics are used. Each time you put on makeup, you will have exclusive marks on your face, giving you the feeling of "boyfriend kissing". Make makeup an interesting game in the form of stamping, allowing every consumer to enjoy the beauty and fun of makeup.

　　The superior army attacks the plan, and the superiority of attacking the heart. Whether it is the classic black tassel mascara or the new small mushroom, Marie Dejia can accurately understand the consumer's psychology, meet and create consumers' emotional needs, touch consumers' hearts, make makeup an interesting experience, and subtly make consumers resonate with their products and brands.

　　"China will definitely lead the world in terms of creativity and influencing lifestyles"

　　"China has a strong manufacturing foundation. When the young Chinese group grows up, we have advanced thinking and advanced knowledge. The Chinese market will definitely lead the world trend in the future."

　　Cui Xiaohong has always believed that China is the brightest star in the world and the most creative country. From last year's art exhibition Cui Xiaohong said, "I don't know who will be the first to go abroad and go to the world, but I believe it must be me." At the company's internal conference, he shouted the slogan "Let the world be without makeup that is difficult to paint", and Marie Dejia has always regarded product innovation as the core element of brand development.

　　Little Mushroom Essence Beauty Cream is such a good product with creative genes. The fine and soft three-dimensional powder puff has the ability to absorb foundation, a streamlined curve design, and no dead corners to fit the skin contour; the super-technical antibacterial "bionic elastic film" has a delicate and smooth touch that can effectively block external bacteria.

　　Bionic elastic film Bionic elastic film

　　The disruptive innovative technology of Little Mushroom breaks through the bottleneck of makeup, keeping the air cushion makeup fast and light while taking into account the concealment and precision. A few bangs and one-click beauty, the simple and convenient way to use allows you to draw a delicate makeup even with your eyes closed.

　　Small mushrooms with one click beauty

　　"I want to create a product that can be made without a mirror, even when packing up my bag, and without washing my hands. Draw the most beautiful makeup in the shortest time, simplify complex things, and make no makeup difficult in the world." Cui Xiaohong expressed his original intention of developing small mushrooms.

　　"The prerequisite for change is to change yourself and not do the same thing as others." Based on the grasp of innovative technologies and the exploration of quality and experience, in 2017, following the eyebrow, eyebrow, and lip products, Marie Dejia, represented by small mushrooms, will continue to innovate in base makeup products, bringing more good products to consumers.

　　“In this world where everything is fickle, the eternity I see is the product”

　　Products are the most important medium for communication with consumers. In the rapid iterative market changes, good products based on consumer insights are the fundamental to winning everything. In addition to innovation, craftsmanship is also what Cui Xiaohong has always pursued. "Extreme, no end" is reflected in the little mushroom.

　　The seemingly simple seal graphics are selected from hundreds of design drafts. Because the different arrangement of patterns will affect the uniformity of makeup. After repeated attempts, Marie Dejia found that the current circular arrangement can be evenly attached to the powder puff, and the makeup can be applied quickly and evenly.

　　"After confirming the pattern, we made versions of different aperture sizes to compare the effect of the amount of discharge on the lightness of makeup effect. After a little attempt, we competed with the error of 0.01, and finally found that the aperture of 0.06mm was just right, ensuring that it was light and thin, while also enough to cover the concealer..."

　　Small mushroom seal pattern Small mushroom seal pattern

　　The general makeup products on the market cannot control the amount taken every time. It is not necessary to say that the tubular shape is naturally the same. Even for air cushions, the force and size of each pressing are different, and the amount will be different. The dosage is mainly based on "feeling". The first time, Xiao Mushroom uses scientific and rational calculation methods to make each dip of the puff accurate and consistent, ensuring the uniform makeup effect and creating "precise beauty".

　　At the same time, for the comfortable feel when used, the puff material of the small mushroom has been carefully selected and repeatedly verified to ensure a balance between softness and the amount of powder eaten (the softer the material, the larger the space between the molecules, the greater the amount of powder eaten). The length of the pink puff handle is too long and inconvenient. If you hold it tightly, it will cause fatigue when you hold it too short. After trying countless versions one by one, Marie Deja finally found the most comfortable length for people to hold.

　　The Internet era emphasizes the ultimate experience of product design. This craftsmanship spirit can reflect the core spiritual connotation of the brand in the later interaction with consumers, trigger consumer emotions, and finally transform into purchasing behavior.

　　As a brand leader, Cui Xiaohong rarely talks about marketing, but instead pours all her open, enthusiastic, challenging and transcendent qualities into her products. It is her original intention that she has always maintained. I believe that under the leadership of this well-known product manager, Marie Dejia will definitely achieve "not making up difficult to put on makeup in the world."

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