This is an era where Taobao’s traffic dividends are no longer relying on Taobao. Taobao now relies more on precise crowd labels to compete for traffic! Whether you make the crowd table label accurately, take it to the express train. Or mark your Taobao store. They are all a good channel or method.
Store tags are a combination of all store treasure tags and become store tags. This is also easy to understand. For example, there are 100 babies in a store, and each baby has 10 tags, so the total number of tags in this store is 1,000 tags. Of course, there are duplicates in it. The more duplicates the tags, the higher the weight of the store.
The crowd label is easy to understand. Who are your products to be sold to? Their attributes are your baby's population tags, your population tags, such as your product: Style: Business Men's Clothing Age: 35-45 Gender: Men's Consumption Level: 500-1000 Then these characteristics are your population tags, find the approximate Taobao population tags. (Why is it roughly? Because the data seen by the business consultant may not be suitable for your product.) Business consultant Professional Edition - Market Quotes - Search Crowd Function Search Your Main Word.
Optimize baby details page and title, and stabilize control baby tags
The details page and title are all doors and windows that open the store traffic. The keyword is to open the keys to these doors and windows. As long as you find the keys, you can fully open the door of traffic. Can you find this key quickly? It depends on whether we can optimize the details page and title to the extreme. So how to optimize title and details pages?
1. Integrity. The details page must be filled in all the attribute parameters of the baby. For example, if a baby with different colors is marked completely in the details page. The title has only 30 words in total, so try to write it all and do not have spaces. Wasting a word or missing a parameter may result in missing tens of thousands of traffic.
2. Relevance. It is necessary to ensure that each keyword in the details page and title is highly correlated with the baby. Don’t add some irrelevant keywords for traffic. If the products of autumn and winter dresses use keywords such as summer dresses to introduce traffic, it will inevitably slow down your accuracy and click-through rate.
3、效益型。效益型就是详情页和标题的关键词要最大可能性的带来流量，由于字数有限，关键词一定要尽量避免重复和无效，所以在选择使用关键词时，千万不要重复使用和使用无效的词，例如，女和女人，“包邮”，尽可能使用大流量的词，可以通过生意參谋来分析那些带来的流量有成交的关键词进行优化。买家通过关键词进入店铺的时候，淘宝给消费者打上的购买相关属性标签，例如，经常浏览牛仔裤的，那么消费者就会被打上牛仔裤的标签。所以详情页和标题一定要有完整性和相关性。
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