#Laogao E-commerce Newsletter# [E-commerce Morning News on August 8]

Morning News: "TikTok 818 Discover Goods Festival" officially started; JD Logistics invested in the smart supply chain center of Xinjiang's largest production area; sales of Meituan takeaway milk tea in July this year rose by 62% year-on-year; SHEIN's download volume in the second quarter surpassed Amazon to hit a new high; Jitu Express and HNA Freight signed a strategic cooperation framework agreement...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. The "Tik Tok 818 Discover Good Things Festival" officially started

According to August 7, the "Tik Tok 818 Discover Good Things Festival" was officially launched a few days ago. Search for "Douyin 818 Discover Goods Festival" on the Douyin APP or follow the "E-commerce Assistant" Douyin account homepage to enter the event page to learn more details of the event. During the event, merchants and experts can still sign up to participate in the Douyin 818 Discover Goods Festival at any time to obtain new business growth. (E-commerce News)

2. Kuaishou management adjustment: Liu Feng and Ma Hongbin are appointed as the head of commercialization and internationalization

According to August 7, Kuaishou recently made a new round of internal adjustments. The biggest change this time is that Kuaishou executives Liu Feng and Ma Hongbin are appointed as heads of commercialization and internationalization business. Liu Feng was originally in charge of HR business on Kuaishou, while Ma Hongbin was in charge of commercialization. The new Kuaishou Economic and Management Committee has determined a list of 12 people. Among them, CEO Cheng Yixiao is fully responsible for corporate governance, CFO Jin Bing is responsible for the financial and economic lines, Chen Dingjia is responsible for the R&D lines, Wang Jianwei is responsible for the main site line, and Xiaogu is responsible for the e-commerce business department. Liu Feng is responsible for the commercialization business department, Ma Hongbin is responsible for the internationalization business department, Sun Lin is responsible for the human resources line, Tang Yuyu is responsible for the strategic investment line, Yinxin is responsible for the comprehensive support and efficiency line, Yu Haibo is responsible for the safety compliance line, and Yu Yue is responsible for the community science line. (Yibang Power)

3. JD Logistics Invest in Xinjiang's largest production area intelligent supply chain center

August 7th news, today, JD Logistics Xinjiang Production Intelligent Supply Chain Center was officially opened for operation in Kashgar County, Kashgar Prefecture. It is the largest intelligent supply chain center in Xinjiang that integrates fruit procurement, refrigeration, processing, sorting, packaging and logistics. It will provide integrated supply chain support for the upward trend of high-quality Xinjiang fruits such as Xinmei. As the pre-production and pre-cooling temporary storage base of Xinmei, the center has a dual warehouse linkage with Shaanxi Wugong Warehouse, greatly shortening the transportation time of "Xinjiang fruits to Xinjiang", and achieving the fastest delivery of western agricultural products to the whole country at 48 hours, comprehensively assisting rural revitalization. (E-commerce News)

4. Express privacy form is expected to be fully covered within the year

On August 7, recently, the State Post Bureau, the Ministry of Public Security, and the State Cyberspace Affairs Office jointly held a video promotion meeting on the special action of postal express personal information security governance by major e-commerce platform enterprises. The person in charge of SF Express revealed that since April this year, SF Express has gradually begun to further strengthen the privacy of the facebook by hiding the 6-digit number information in the middle of the recipient's phone number. In addition to hiding phone numbers, SF Express also pilots the privacy of waybills that encrypt names and detailed addresses. (E-commerce News)

Internet news

5. Orders for sending Chinese Valentine's Day flowers increased by 67% year-on-year

On August 7, on August 5, the one-to-one express delivery platform in the same city announced the Chinese Valentine's order data this year. Overall, this year's Chinese Valentine's flower orders increased by 67% year-on-year compared with last year. Among them, the first flower delivery time for the Chinese Valentine's Day was at 0:04 in the middle of the night. When most people were still sleeping, some people received gifts for the Chinese Valentine's Day. The atmosphere of the Chinese Valentine's Day holiday is strong, and the number of orders for delivering flowers on that day has increased significantly compared with the previous day, an increase of 442% month-on-month. The time period with the largest volume of flower orders on the Chinese Valentine's Day is from 5 pm to 6 pm, and 11 pm to 12 pm is also a small peak for delivering flowers. (E-commerce News)

6. In July this year, Meituan Takeout Bucket Milk Tea sales rose by 62% year-on-year

According to August 7, "Big Bucket of Tea" has been popular on major social platforms recently. Meituan Takeout data shows that the types of large-scale tea drinks in the Beginning of Autumn increased by 254% year-on-year. In July this year, sales of large barrels of tea rose by 62% year-on-year. Among the large buckets of tea, fruit tea accounts for a high proportion, reaching 80% of the total amount. It is understood that as of early August, tea brands have launched more than 200 new fruit barrels on Meituan takeaway platform. In addition to the common 1L bottled cups, some large-capacity products can even reach up to 6 kilograms. (E-commerce News)

Cross-border information

7. SHEIN US downloads surpass Amazon in the second quarter

According to August 7, SensorTower data showed that in the second quarter of 2022, the number of mobile installations of online shopping platform Shein exceeded Amazon in the United States. Specifically, the number of downloads of Shein was about 6.8 million, a month-on-month increase of 13%; the number of downloads of Amazon was 6.3 million, a 7% decrease. However, Shein is increasing US users and closing the gap year by year. In the second quarter of 2020, Amazon's monthly active users were close to 9 times that of Shein, and this proportion fell to four times in the second quarter of 2021. Data shows that in the past three years, Shein has achieved continuous quarterly month-on-month growth. (E-commerce News)

8. Walmart announces acquisition of Volt Systems to enhance store insights and decision-making

August 7 news, Walmart recently announced that Walmart is acquiring Volt Systems, a technology company that provides suppliers with enhanced visibility of product resources. Therefore, customers can get a more seamless and all-round shopping experience and reduce friction caused by out-of-stock. The deal affirms Walmart’s continued investment in technology and innovation, allowing Walmart to better predict customer demand. Walmart said we will directly acquire Volt Systems, including the company's talent, technology and customer agreements. (E-commerce News)

9. General Administration of Customs: my country's total foreign trade import and export value in the first seven months was 23.6 trillion yuan

According to August 7, in the first seven months of this year, my country's total foreign trade import and export value was 23.6 trillion yuan, an increase of 10.4% year-on-year. Among them, exports were 13.37 trillion yuan, an increase of 14.7% year-on-year; imports were 10.23 trillion yuan, an increase of 5.3% year-on-year. Customs statistics show that my country's foreign trade structure continued to be optimized in the first seven months, with general trade imports and exports of 15.17 trillion yuan, an increase of 14.5% year-on-year. my country's imports and exports to ASEAN, the EU and the United States were 3.53 trillion yuan, 3.23 trillion yuan and 2.93 trillion yuan respectively, an increase of 13.2%, 8.9% and 11.8% year-on-year respectively. ASEAN continues to be my country's largest trading partner, accounting for 15% of my country's total foreign trade value. (Yibang Power)

10. Jitu Express and HNA Freight Sign a strategic cooperation framework agreement

According to August 6, HNA Freight Co., Ltd. and Jitu Express Co., Ltd. held a business exchange meeting at Haikou HNA Building, and the two parties signed a strategic cooperation framework agreement. At the meeting, HNA Freight President Hu Mingzhe said that he looked forward to the bright prospects of cooperation between the two sides, and hoped to enter the business docking process as soon as possible to promote the implementation and effectiveness of cooperation as soon as possible. At the same time, Hou Junyi, vice president of Jitu Express, said that she hopes that under Liaoning Fangda Group's strategic plan for HNA freight system, we can learn from the strengths and weaknesses of domestic express delivery and cross-border logistics in the future, cooperate with HNA freight, make the business bigger and stronger, and achieve mutual benefit. (E-commerce News)