Laogao E-commerce Newsletter on October 23

　　#Laogao E-commerce Newsletter# [October 23 E-commerce Evening News Brief] 1. Report: The average annual salary of Internet people is 1940% of programmers is single; 200 million yuan! vivo seized the exclusive naming rights of Tmall Double 11 Carnival Night; 3. Alibaba Yonghui welcomed the "strong rival" of new retail, and Wumart supermarkets laid out new retail; 4. Lived the name of "Dahuang Yi" and NetEase is going to make adult products; 5. Alibaba invited several external partners to conduct Double 11 stress tests.

　　1. Report: The average annual salary of Internet people is 1940% of programmers is single

　　According to October 23, tomorrow is programmer care day. Wacai and Ele.me jointly released the "Quality of Life Report on Internet Practitioners" today. According to the report statistics, the average annual salary of Internet practitioners is 190,000 yuan, of which 10% of programmers have an annual income of more than 500,000 yuan, 29% of Internet practitioners are carrying mortgage loans, and nearly 40% of programmers are single.

　　Hot comments from netizens: The programmer industry seems to have a high income, but in fact, it is just about using health to stay up late for money. When the body collapses, it will lose its value immediately. In a sense, it is the most serious industry in modern society that exploits people.

　　2. Sky-high price of RMB 200 million! vivo grabs the exclusive naming rights for Tmall Double 11 Carnival Night

　　On October 23, the "2017 Tmall Double 11 Global Carnival Night" came the news: vivo won the exclusive naming rights of the 2017 Tmall Double 11 Global Carnival Night with an investment of more than 100 million yuan. The commercial value of the "Silicon Valley + Hollywood" model has been recognized once again. At the same time, this year's Tmall Double 11 Carnival Night ("Mao Night") will launch the "Three TVs Broadcast" for the first time. Consumers can watch Beijing Satellite TV, Zhejiang Satellite TV, Shenzhen Satellite TV, or watch the entire evening on Youku. This year, "Cat Night" has landed in Shanghai. Last year's director and "King of the Super Bowl" David Hill will continue to serve as the director. (Source: Tianxia Online Business)

　　3. Alibaba Yonghui welcomes the "strong rival" of new retail, and Wumart supermarkets plan new retail

　　Following Alibaba launching Hema Fresh and Yonghui launching Super Species, Wumart, as one of the giants in retail supermarkets, has finally joined the new retail battle. On October 18, the Wumart Lenovo Bridge store, which was jointly transformed by Wumart and Duodian Dmall, officially launched trial operation. From last year to the present, both e-commerce and traditional supermarkets have turned their attention to new retail, and no one wants to miss this wave of trends. As of now, three major contexts have begun to appear: one is the Alibaba-based Hema Fresh, Sanjiang Shopping, Intime, etc., the second is JD.com's circle of friends Yonghui, Walmart, etc., and the third is traditional supermarkets, such as Wumei-based Wumei, Meilian-based, Xinhua Department Store, etc. (Source: Securities Daily)

　　4. Live up to the name of "Barhuang Yi" and NetEase is going to make adult products

　　NetEase is about to launch an adult product brand, named Chunfeng, and the keywords are fresh and elegant. Several product pictures, the style is as follows:

　　Let’s compare the product pictures I took casually in a famous adult product store:

　　In order to pass the review, I also thoughtfully made a mosaic. Is it warm or not, it is quite fresh and elegant than the spring breeze. After opening a pig farm and doing NetEase Yanxuan, Koala Haigou and Cloud Music, NetEase's style has become increasingly "distant" in the past two years, and its marketing activities have become more and more joyful. But it is still very surprising to get to the point of making sex toys. However, in the view of Zhao Yong, deputy general manager of NetEase Mail Division and head of Chunfeng, it is natural and planned for NetEase to make sex toys for a long time. (Source: 36Kr)

　　5. Alibaba invites several external partners to conduct Double 11 stress test

　　Alibaba recently invited more than 500 external partners, including the General Administration of Customs, to conduct full-link stress tests, with banks, enterprises, logistics companies, government functional agencies, etc. participating. In order to ensure the stability of the system, before Double 11 officially begins, Alibaba's technical team will conduct several "practical exercises" in advance - full-link stress tests every year to detect whether the system can withstand the pressure of Double 11. In order to ensure that it does not affect the normal use of users during the peak shopping period during the day, each stress test will be performed in the early morning when everyone is already asleep. At 11 pm on October 20, more than 200 engineers participating in the Double 11 core system came to the technical war room at Alibaba's Hangzhou headquarters. Among them are engineers responsible for the main transaction link, as well as technical personnel in payment, logistics, underlying systems and other links. (Source: Sina Technology)

　　6. Internet giants "fight fiercely" Southeast Asian authoritative foreign media say Alibaba has taken the lead

　　World Internet giants such as Alibaba, Google, Amazon, and Tencent are scrambling to compete for the Southeast Asian market, and this blue ocean is in full swing. Recently, authoritative foreign media such as the Financial Times of the UK and the New York Times of the US reported that China and Western technology giants have successively invested in Southeast Asia, and a share battle began, and Alibaba has taken the lead in this fierce battle. (Source: Tianxia Online Business)

　　7. Alibaba Retail Network's first battle with Double 11, borrowing 600,000 stores to reach offline

　　According to October 23, the 2017 Tmall Double 11 Global Carnival was launched on pre-sale at 3:00 pm on October 19. Alibaba Retail Connect Division, which participated in Tmall Double 11 for the first time, also launched the "Tmall Double 11 Store Carnival" plan a few days ago. According to the information released by the WeChat official account of "Alibaba Retail Connect", there are three major ways to play this "Tmall Double 11 Store Carnival" plan: 1. The offline supply of popular Internet celebrities, 250 million red envelopes are for offline consumers; 2. Receive random red envelopes to small stores, and enjoy discounts for purchases; 3. Brands self-marketing, and small stores receive brand coupons to purchase goods. (Source: Global Network)

　　8. Compete with global fashion brands on the same stage to promote the transformation and upgrading of Chinese clothing brands

　　The recent Tmall Double 11 global trend ceremony is not only a grand event for foreign fashion brands to gather, but also a stage for a large number of Chinese brands to launch new and powerful products and create fashion with international brands. Many Chinese brands including Ordos, HaiLan Home, Daphne, Anta participated in the show, and the attention they attracted was no less. The new retail solutions provided by Tmall are continuing to change the genes of traditional domestic products, and continuously helping domestic fashion brands to be more dynamic, improve quality and advance to the forefront. "Tmall provides a stage for domestic brands to compete on the same stage with world-class brands." Liu Xiuyun, president of Tmall Clothing Business Group, said, "Tmall is becoming their main battlefield for transformation and upgrading." (Source: World Online Merchants)

　　9. Baidu Encyclopedia shows that aristolochic acid is anti-cancer causing netizens to complain that it has been revised

　　Some netizens posted on Weibo that when searching for Aristolochic on Baidu Encyclopedia, the Baidu Encyclopedia information displayed was that Aristolochic acid has anti-cancer effects, and said that "it is indeed called the strongest carcinogen as an anti-cancer agent", which has caused a large number of netizens to complain. In response, Baidu Encyclopedia responded that this article has added the latest report on the statement related to "carcinogenicity". (Source: Beijing News)

　　Hot comments from netizens: Although anyone can change the Baidu Encyclopedia thing, at least it needs to have a cross-examination! Moreover, how could anyone equate Baidu Encyclopedia with the truth?

　　10. Chen Xiaoqing, the director of "China on the Bite of the Tongue", resigns from CCTV to form a company

　　Chen Xiaoqing, producer of CCTV Documentary Channel and director of "China on the Bite of the Tongue 1 and 2", officially resigned from CCTV. In the future, he will lead the "Ghost on the Bite of the Tongue 1 and 2" team to establish his own company and continue to engage in documentary creation. It is reported that this resignation was due to "personal reasons", and Chen Xiaoqing hopes to engage in more creative work after resigning. (Source: Sina Technology)

　　Hot comments from netizens: The world is prosperous and profitable.

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