Laogao E-commerce Newspaper on August 17th

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on August 17] 1. Facebook has become the world's most popular brand in China. Only HTC Lenovo is among the top 100; 2. Ofo small yellow car will officially enter the Japanese market; 3. Xiaoming Bicycle responds to the issue of refunding deposits: caused by the closure of the three-party interface; 4. Eight overseas shopping beauty brands announced that Tmall International is the only official authorized platform; 5. Alibaba puts a "tight curse" on counterfeit liquor sellers: it is banned from entering Taobao without authorization.

　　1. Facebook has become the world's most popular brand in China. Only HTC Lenovo has entered the top 100

　　On August 17, NetBase announced on Tuesday that the top 100 most popular brands in the world, with Facebook ranking first, and the brands behind Facebook are Amazon, eBay, Apple, and Snap. Among the top 10 brands, two are from Japan, one is Pokemon Go, and ranked 7th. There is also Sony, No. 10. Uber ranks 11th. Google and Samsung did not make the top 20. There are only two companies in China on the list: one is HTC, ranking 44th, and the other is Lenovo, ranking 76th. 83% of the most popular brands come from three countries, including 63% in the United States, 12% in Japan, and 8% in Germany. China accounts for 2%. (Source: Sina Weibo)

　　Comment: This list is 666.

　　2. Ofo small yellow car will officially enter the Japanese market

　　On August 17, ofo Xiaohuangche reached a basic agreement with SoftBank Commercial Services Co., Ltd. (SoftBank C&S), a subsidiary of Japan's SoftBank, to officially enter the Japanese market. In order to provide services on a large scale in Japan, ofo Xiaohuangche and SoftBank C&S plan to carry out an exclusive cooperation, which will be responsible for ofo Xiaohuangche's investment outlet planning, development and marketing business in Japan. According to the preliminary plan, ofo small yellow car will be put into use in Tokyo and Osaka, Japan after September this year. Japanese people use bicycles very frequently, which is a large market. We hope that the cooperation between these two companies will provide Japanese consumers with faster, more affordable, healthy and environmentally friendly transportation methods. (Source: Japanese Embassy in China)

　　Comment: It is time to test the quality of the Japanese people.

　　3. Xiaoming Bicycle responds to the issue of refunding deposit: caused by the closure of the three-party interface

　　On August 16, the CEO of Xiaoming Bicycle spoke out yesterday, responding to recent problems such as unsuccessful refunds by users in the form of an open letter. He mentioned that the user could not find Xiaoming Bicycle and had a centralized refund of deposits, and said that the third-party interface was closed and technical reasons caused the refund to be unsuccessful. Chen Yuying explained that since the market in first- and second-tier cities is almost saturated, Xiaoming Bicycle has stopped launching into first- and second-tier markets since May this year, which has become the fuse for concentrated refunds. (Source: Tencent Technology)

　　Comment: Explanation is one aspect, and more importantly, solving the problem.

　　4. Eight overseas beauty brands announced that Tmall International is the only official authorized platform

　　On August 17, eight popular overseas shopping and beauty brands in the world, including AHC, JAYJUN, Spa Treatment, Lululun, Catpoly, Quality First, Papa recipe, JMsolution, etc., announced that Tmall International is the only official authorized platform and will continue to increase strategic cooperation. With the upgrading of Chinese women's import consumption, beauty and makeup has become one of the most popular imported categories on Tmall International after mother and baby, health products and food. Tmall International has also become the first channel for cooperation between European, American, Japanese and Korean beauty brands, and it has officially authorized it. (Source: Lianshang.com)

　　Comment: Ideal life on Tmall.

　　5. Alibaba puts a "tight curse" on counterfeit liquor sellers: it is banned from Taobao without authorization

　　On August 17, the "Tmall Liquor Qualification Rules" and the "Taobao Food Industry Standards" were launched, marking that the two major e-commerce platforms under Alibaba Group, Tmall and Taobao, have upgraded the rules for online sales of domestic liquor. The qualifications required by domestic liquor sellers to enter the Alibaba platform were clarified, and the consumption experience and service guarantee capabilities of the wine market were improved by increasing the authorization threshold of nine famous brands such as Moutai and Wuliangye, including Tmall operations, direct supply of wineries, and worry-free damage. It creates a high-quality and accurate brand awareness environment, and promotes the healthy and orderly development of the liquor market. (Source: Tianxia Online Business)

　　Comment: Good thing, kick out inferior businesses, so that serious businesses can have more commercial space.

　　6. Deploy offline layout against the trend? Beaver Home Test Water Experience Hall in Beijing

　　On August 17, Beaver Home once emphasized that O2O will "liberate" craftsmen from physical stores, but Beaver Home is now trying to "return" craftsmen to physical stores. On August 15, a Beijing Business Daily reporter learned that Beaver's home opened a physical store in Shoukai Bo County, Sanlitun. After O2O was cold, Beaver Home opened a direct physical store against the trend. Industry insiders said that this may be one of the attempts of Beaver Home to enrich its service channels and not to acquire customers. (Source: Beijing Business Daily)

　　Comment: Physical stores can allow consumers to experience more thoughtful and complete services, and also effectively eliminate possible online questions.

　　7. New features added to British fashion e-commerce No.1

　　August 17th news, recently, the British fashion e-commerce ASOS announced the launch of a new visual search function to provide consumers with a "what you see is what you get" shopping experience. The first batch of 85,000 items support this function. According to reports, in the UK market, 80% of ASOS traffic and 70% of orders come from mobile devices. In addition, each user stays on the ASOS mobile application for about 80 minutes every month. The company notes that the visual search function optimizes how consumers search for specific products and can help users find the products they see. For example, users can search for a certain product worn by friends through the ASOS application, or they can see it on social platforms, or a photo seen in magazines... (Source: Yibang Power Network)

　　Comment: It is understood that as early as January 2015, the domestic e-commerce platform Taobao launched the image search function - "Photo Shopping", which was ahead of ASOS for at least two and a half years.

　　8. Baicaowei invests 400 million yuan to build and upgrade the automation facilities in the new headquarters

　　On August 16, the snack food brand Baicaowei announced that the Baicaowei headquarters base, which lasted two years of construction and invested 400 million yuan, was officially completed and put into use. CEO Wang Qiang said that the headquarters base will fully upgrade its automation facilities and will be completed into a food research institute and transparent factory this year to protect food safety in all aspects. Survey data shows that the share of the nut market in the snack category has always remained high, and supply chain and other related issues have always attracted much attention. (Source: Lianshang.com)

　　Comment: As an Internet e-commerce company, it is not only testing the software level such as product display, trading systems and marketing methods, but also the level of hardware capabilities such as warehousing and logistics.

　　9. "Moutai" only costs 30 yuan per bottle? Alibaba assists the police in removing fake dimples

　　According to August 17, recently, with the help of Alibaba's anti-counterfeiting special forces, the police in Longhui County, Hunan Province successfully destroyed a den selling counterfeit Moutai liquor in Huairen City, Guizhou, seized nearly 2,000 bottles of various counterfeit Moutai liquor, with the amount involved in the case exceeding tens of millions of yuan. This is another successful case where Alibaba actively exports big data and cooperates with the brand to help the police successfully crack down on counterfeit goods. (Source: Tianxia Online Business)

　　Comment: Alibaba is serious about fighting counterfeiting.

　　10. Alibaba enters Japan to launch mobile payment service next spring

　　According to reports on August 17, Alibaba will launch a mobile payment service in Japan in the spring of 2018, striving to win 10 million users within three years. According to reports, Alibaba will provide services to the Japanese with the same products as China's "Alipay", striving to win 10 million users within three years. This may rewrite the Japanese mobile payment market. The new service will be provided by Ant Financial Japan Branch, a financial company owned by Alibaba. Use the QR code generated by the store or displayed by the consumer's smartphone application for settlement. The QR code writes information about payment accounts and transfer accounts, etc. Japan visits China every year about 2.5 million people, and the convenience of business trips and travel will be improved accordingly. (Source: Tencent Technology)

　　Comment: Convenient to consumers, the market is naturally yours.

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