Laogao E-commerce Newsletter on April 11

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on April 11] 1. Chinese pancakes have become a hit in New York! Sell ​​hundreds of them a day, and sell them hundreds of dollars a day! 2. Reputation may promote the "code" strategy: use QR code to discover offline; 3. Amazon will occupy half of the US e-commerce market in 2021; 4. Bubugao plans to open 50 new stores in 2017 and continue to focus on new retail; 5. The implementation measures for online car-hailing in many places restrict car registration and household registration, which is suspected of violating the Administrative License Law.

　　1. Chinese pancakes have become a hit in New York! Sell ​​hundreds of them a day, and sell them hundreds of dollars a day!

　　April 11th news, there is a food that is highly sought after by locals in New York - Chinese pancakes. It is understood that American Brian Goldberg found that pancakes were very delicious during his life in China. So a few months ago, he opened his own pancake restaurant "Mr. Pie" in New York, USA, and he could sell hundreds of pancakes every day. In China, pancakes that cost less than $1 can be sold for $15 per person in the United States. (Source: CCTV Finance)

　　Comment: Chinese food is well-known overseas.

　　2. Reputation may promote the "code" strategy: use QR code to discover offline

　　On April 11, an insider revealed to reporters that word-of-mouth may launch a word-of-mouth "code" strategy in the near future, using QR codes to expand its offline business business. It is understood that this is a 2017 annual strategy for reputation, and its importance is self-evident. In terms of word of mouth, we mainly want to use the QR code as a commercial entrance to help merchants and consumers interact better and strengthen the ecological layout of word of mouth. (Source: Yibang Power Network)

　　Comment: As a synonym for Alibaba’s offline ecosystem, the business outline of reputation is becoming clearer.

　　3. Amazon will occupy half of the US e-commerce market in 2021

　　According to foreign media reports, although they were attacked by other e-commerce companies, Amazon has no intention of stopping at all. Today, the e-commerce giant has taken over 34% of the market share of online retail in the United States, and it will be able to expand its share to 50% by 2021, which is indeed very amazing. "We believe Amazon has established a long-term domination in the United States, with Prime membership, mobile penetration and third-party growth all its killer weapons," Rice wrote in an investor report. In addition, Rice believes that cloud services will remain one of the key engines for Amazon's profit growth in the future. During the holiday shopping season last year, many traditional retailers also achieved rapid growth after transforming into e-commerce, but Amazon's growth rate is still much higher than the industry average. (Source: Tencent Technology)

　　Comment: A key question is, can Amazon, which does not have enough e-commerce competitors, always maintain rapid growth?

　　4. Bubugao plans to open 50 new stores in 2017 and continue to focus on new retail

　　On the evening of April 10, BBK released its 2016 annual report. The annual report disclosed that during the reporting period, the company achieved operating income of 15.47 billion yuan, a year-on-year increase of 0.12%, and a net profit of 133 million yuan. Bubugao said that in 2016, the traditional retail industry declined overall and channel competition intensified. However, the company's physical store expansion accelerated, and the initial investment costs of new stores greatly affected the company's current profits. According to the annual report, BBK opened 34 new supermarket stores and 5 department stores in 2016, with an additional area of ​​600,000 square meters, and the scale of openings increased significantly compared with the same period last year. "Bbugao stores have gone from selling goods alone to upgrading to selling value, scenarios, and experience, in order to continuously upgrade the consumer market and meet consumers' changing consumer experience needs. In the future, we will transform into a data-driven, online and offline integration new retail enterprise." Wang Tian, ​​chairman of Bbugao, described that in 2017, Bbugao will open 50 stores and regain the rapid growth roadmap.

　　Comment: We are all in new retail and are all offline, but have we considered why e-commerce can break out of the physical attack before?

　　5. The implementation measures for online car-hailing in many places restrict car registration and household registration, which is suspected of violating the Administrative License Law

　　On the evening of April 10, the "China Law Government Development Report (2016)" released by the Institute of Law Government of China University of Political Science and Law on April 8 showed that as of December 28, 2016, a total of 19 places have issued implementation measures or implementation rules for the management of online ride-hailing services. However, only three places appear in the form of government regulations, while the remaining 16 cities are issued in the form of other normative documents. The report analyzed and pointed out that the implementation rules issued by local city governments have set high standards for online ride-hailing platform companies, vehicles and drivers, suffocating the development of online ride-hailing. They not only violate the relevant provisions of the Administrative License Law, but also do not conform to the basic characteristics and development laws of the sharing economy. (Source: Legal Network)

　　Comment: It’s still the blame for unclear rights and responsibilities and imperfect systems, otherwise where would there be so many quarrels?

　　6. Alibaba Sports starts A round of financing, with a valuation of 7 billion yuan

　　On April 10, it was reported that Alibaba Sports' round A financing was valuated to 7 billion yuan, and the financing will be led by Yunfeng Fund. Its related investment entities contributed 1.035 billion yuan, and the total financing of this round was 1.235 billion yuan. In response, Alibaba Sports responded to reporters that Alibaba Sports is indeed conducting a Series A financing, but the financing has not been fully completed. (Source: Tencent Technology)

　　Comment: IP is a binder, while sports and the public are soil and sand. If you want to play the sports industry, you must take into account both three.

　　7. Beijing Didi launches time-sharing pricing: the starting price of express train has risen to 13 yuan

　　According to April 10, Didi Chuxing announced on April 10 that Beijing Didi Express will introduce the "time-sharing pricing" model and new billing standards from now on, encouraging people to travel staggered peak hours, alleviate the pressure of using cars during peak hours, and improve vehicle usage efficiency. At the same time, starting from April 10, the starting price of Beijing Didi Express will be adjusted from 10 yuan to 13 yuan. (Source: Beijing Business Daily)

　　Comment: You cannot abuse resources and give full permission to users, so that users can consider the current price and the urgency of their taxi needs, and choose a taxi time or travel method that is more suitable for them.

　　8. China Steel E-commerce completed its first private placement, raising 36 million yuan

　　According to the news on April 10, China Steel and Silvertong E-Commerce Co., Ltd. has completed its first stock issuance since its listing, and the new shares were officially listed and publicly transferred on the National Small and Medium Enterprises Stock Transfer System. China Steel E-commerce issued 6 million shares to 11 new investors for the first private placement at RMB 6.00 per share, with a total amount of funds raised totaling RMB 36 million. (Source: Yibang Power Network)

　　Comment: Making good use of funds is an important dimension of e-commerce companies’ competitiveness.

　　9. Due to regulation, LeTV terminates its acquisition of US TV manufacturer Vizio

　　On April 11, LeTV said that due to regulatory factors, it will no longer acquire California-based American TV manufacturer Vizio, and instead the company will explore other ways to integrate LeTV's content into Vizio's devices. "The acquisition of Vizio will no longer continue to move forward due to regulatory obstacles," the companies said in an emailed statement on Monday. "But we still think there are many opportunities for cooperation between the two companies." (Source: Bloomberg)

　　Comment: Many of LeTV’s questions are a good reference case for related practitioners.

　　10. JD Finance launches a self-operated platform for financial institutions JD Expert

　　On April 11, JD Finance announced the launch of the self-operated platform for financial institutions in the industry - "JD Expert". Through the free services of "JD Expert", financial institutions can realize the establishment and self-operation of "mobile official websites". It is completed within 2 hours from signing, reviewing to entering and going online. "JD Expert" is a major case in which JD Finance exports financial technology capabilities and empowers traditional financial institutions. (Source: Tencent Technology)

　　Comment: Money from technical capabilities.

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