Xu Xian's self-operated offline physical stores have all closed down the company's headquarters and people are leaving the building empty

　　After the system was paralyzed and the store was closed, Xu Xian did not improve. On August 16, Xu Xian 's headquarters in Ocean International Center was already locked and the building was empty. Xu Xian’s self-operated offline physical stores have now been closed, and Jianwai SOHO stores have been blocked by the lease information. In addition, Xu Xian’s customer service phone number can no longer be reached, and the voice prompt is “no business number”, and the WeChat group of the owner of the Xu Xian pick-up point has also begun to disband one after another. Since Xu Xian’s system was paralyzed on June 28, Xu Xian’s CEO Xu Han has not publicly responded to the reasons for Xu Xian’s above situation. In the view of industry insiders, fresh food e-commerce is entering a period of integration, which may accelerate the team or seek new paths. In the dilemma of difficulty in making profits, fresh food e-commerce is competing for the lastingness of its vitality.

　　On August 16, the reporter visited Xu Xian’s headquarters on the spot and found that there were no staff at Xu Xian’s headquarters and the door was locked. Through the door, you could see a large number of abandoned office supplies scattered on the ground. The security staff in charge of the floor told reporters that Xu Xian staff had been evacuating one after another since early August and were completely closed about 5 days ago. It is understood that Xu Xian has cancelled the lease early and has rented an office space since September 2016, with a lease period of at least one year. The above-mentioned person said that the reason for early withdrawal from rent given by Xu Xian was that expanding the business requires larger office space. According to the staff, Xu Xian rented office area less than 150.5 square meters, and the rent is at least about 40,000 yuan per month.

　　Xu Xian’s offline business has been quietly shut down. The reporter's investigation found that Xu Xian Jianwai SOHO store, which Xu Han had personally stood on the platform, has been blocked by the lease information. The staff of Jianwai SOHO said that Xu Xian has cancelled the lease in advance. This is the last store that Xu Xian closed. In the first three months, Xu Xian began to rent and share the rent with a restaurant. According to the staff of Jianwai SOHO, the store has an area of ​​about 30 square meters and the average rent is 40,000 yuan per month. Xu Xian has been renting it for three years. It is understood that this is a convenience store opened by Xu Xian and serves as a pick-up point. The WeChat group of the owners of Xu Xian pick-up point has also begun to disband one after another. One owner said that there were more than 200 people in the group, but now there are only about 100 people left. Xu Xian’s WeChat official account, Weibo, and Xu Han’s Weibo have been suspended for a long time.

　　Compared with most fresh food e-commerce companies that have lost the battlefield, Xu Xian’s curtain call is more decent. Although most industry insiders claimed that Xu Xian was forced to withdraw due to a break in the supply chain and capital chain, no dispute has occurred yet. Store rent and office rent have been settled, and the balance in the membership card and the commission of the store owner of the pickup point are all returned.

　　Looking at the fresh food e-commerce market, Alibaba and JD fresh food e-commerce has occupied half of the market, such as Alibaba's Tmall Supermarket, Tmall Miao and Yiguo Fresh, JD Supermarket, JD Daojia and Tiantian Orchard. With the support of capital and traffic opening, the battlefield is becoming increasingly smoke. The remaining players also have strong backgrounds.

　　A fresh food e-commerce operator who did not want to be named said that for fresh food e-commerce companies that are still active in the industry and continue to extend their tentacles to more cities, strong capital is indispensable. The fresh food e-commerce platform itself has limited hematopoietic ability. Even if the platform can get rid of losses, its profits are relatively small, and it is even more difficult to fill the pit of previous losses. Capital has accelerated the division of fresh food e-commerce camps, the industry's competitive landscape has gradually become clear, and the entry threshold for fresh food e-commerce has been continuously raised. While competing for size, it is also competing for vitality. Only by living longer can you have hope to see the dawn. (Source: NetEase News)

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