#Laogao E-commerce Newsletter# [E-commerce Evening News on August 16] 1. Tmall Weibo cooperates to launch the "TianV Plan", and you can place an order to buy goods when you watch celebrities on Weibo; 2. The Supreme Court pronounces the verdict: Wanglaoji and Jiaduobao share the "red can" packaging; 3. Shared BMW is used to play drifting. Netizens lament that the tires will be replaced in one day; 4. Suning's unmanned convenience store in Nanjing will open at the end of August; 5. Oil recycling adds reputation and no gutter oil action solves the hidden dangers of gutter oil from the source.
1. Tmall Weibo cooperates to launch the "TianV Plan", and you can place an order to buy goods when you watch celebrities on Weibo.
On August 16, Tmall recently announced that it has reached a comprehensive strategic cooperation with Weibo to jointly launch the "TianV Plan". According to the latest cooperation framework, Weibo will launch a new channel "Yaowuzhi" in the near future, taking over consumption-related content produced by experts' "big Vs" and forming a new information flow entrance. At the same time, consumers can also complete the entire process from product recognition to ordering through Weibo. The service and after-sales evaluation will also be fed back to the brand, and even promote large-scale reverse customization of the products according to demand conditions. (Source: NetEase Technology)
Comment: Simply put, it is to make consumption more convenient and to complete shopping before the consumer's consumption impulse disappears.
2. Supreme Court verdict: Wanglaoji and Jiaduobao share the "red can" packaging
On August 16th, today, the Supreme People's Court publicly pronounced a verdict that Guangzhou Pharmaceutical Group and Jiaduobao Company have made important contributions to the formation of the packaging and decoration rights of "Red Can Wanglaoji Herbal Tea" involved in the case. On the premise of following the principle of honesty and trustworthiness and respecting consumer awareness and not damaging the legitimate rights and interests of others, they share the rights and interests of "Red Can Wanglaoji Herbal Tea" packaging and decoration rights. (Source: CCTV reporter)
Comment: It's a bit mixed.
3. Shared BMW is used to play with drifting netizens lamenting that the tires will be replaced in one day
According to August 16, recently, a car sharing company launched 1,500 BMW 1 Series sedans in Shenyang, with a cost of 1.5 yuan per kilometer and free gas. However, the shared BMW was "bad" as soon as it was released. Netizens revealed that someone was driving a shared BMW to drift, and the scene was dusty. (Source: Kan News)
Comment: This is a pitfall.
4. Suning’s unmanned convenience store layout in Nanjing will open at the end of August
According to August 16, this year, a retail revolution of unmanned stores has begun vigorously. Binguo Box, which is in the limelight, has begun to open stores in large quantities, Alibaba’s unmanned store “Tao Coffee” has been implemented, Tmall unmanned car supermarket will also be launched in the future, and JD unmanned store is also under intense research and development. And Nanjing will also welcome unmanned convenience stores. It is understood that the main form of an unmanned convenience store in Nanjing is a collection store similar to MUJI. The specific location is located in Xuzhuang Software Park, Xuanwu District, Nanjing. The opening time is between August 18 and August 28. Recently, several on-site construction drawings near Suning’s headquarters have been circulated online. There are reports that this is an unmanned convenience store built by Suning has started. Relevant staff said: "In fact, the photos uploaded online are unmanned convenience stores under construction. Currently, e-commerce platforms around the world are all planning unmanned convenience stores and will open as early as this month." (Source: Lianshang.com)
Comment: Are convenience stores the next trend?
5. Oil recycling adds reputation and no gutter oil action to solve hidden dangers of gutter oil from the source
8月16日消息，口碑发起的“无地沟油”行动，为餐饮商家和消费者之间提供了食品安全的沟通桥梁。对于平台上的餐饮商家，一旦承诺绝对不使用地沟油，其口碑在线店铺会被打上“无地沟油”的标志并重点推荐。记者打开支付宝的“口碑”频道，能够一目了然地看到哪些餐厅承诺了不使用地沟油。截至目前，沈阳有300多家餐厅，其中包括蜀九香、陈火锅古韵风、申记串道等知名餐饮品牌已经参与了“无地沟油”行动。口碑方面介绍说，自发起“无地沟油”行动后，全国响应参与的餐厅门店数量已经有超过4万家，并且还在不断增长中。（来源：天下网商）
Comment: This should be done by the restaurant.
6. Yingke made an anonymous acquaintance social app and did not start financing plan
On August 16, Lieyun learned that the Yingke team has done a new internal incubation project - Duidu, an anonymous social networking for acquaintances. To confront others, simply put, users are anonymously criticizing others and being criticized. Open the App, and the user binds a third-party social software account to send a "death-seeking" share, wait for his friends to anonymously argue, say anything or anything you want, and think about it and feel a little excited! (Source: Lieyun.com)
Comment: Deeply tap social potential.
7. Yunji Wedian CEO Xiao Shangluo posted a message to respond to the pyramid scheme incident
On August 16, Yibang Power Network recently learned that in response to the recent fine of Yunji Weidian pyramid schemes, Yunji Weidian CEO Xiao Shangluo made a statement. He said that through innovation, Yunji has updated the e-commerce business model and created more social value. Innovation must be trial and error, which is the price we must pay for innovation, but we can be glad to ensure that we will never make mistakes in the bottom line and principle. (Source: Yibang Power Network)
Comment: It must be strict, but not too strict.
8. Quanjude Roast Duck e-commerce has suffered losses and closed down and tried the waters and took out without success.
On August 16, Beijing Yage Technology Co., Ltd. (hereinafter referred to as Yage Technology), which was once highly expected by the time-honored roast duck brand Quanjude and "strives to become the number one brand of Chinese food takeaway e-commerce", has quietly closed its business, and Quanjude tried the takeaway service but failed. On August 15, Quanjude released its 2017 semi-annual report, mentioning that Ya Ge Technology was closed for the first time. Quanjude explained in its semi-annual report that after more than a year of operation, Ya Ge Technology failed to meet its operating expectations. "Daily Economic News" reporter noticed that Ya Ge Technology both suffered losses in 2016 and the first half of 2017. (Source: Daily Economic News)
Comment: E-commerce has its own routine, and traditional thinking cannot be done well.
9. iResearch releases the latest cross-border report: Tmall International continues to be the first in market size
On August 16, iResearch released its latest cross-border import e-commerce report for the second quarter of 2017, saying that in the past second quarter, China's cross-border import e-commerce was still booming, with a market size of nearly 100 billion yuan, up 17.6% month-on-month. As the leader in cross-border import e-commerce, Tmall International continues to maintain the first place in the market with a share of 22.3%. The report also analyzed that the strength of cross-border imported e-commerce platforms depends on the platform's investment promotion capabilities, especially the depth and breadth of cooperation with overseas brands, which can better meet the two major requirements of "safety quality" and "personalization" of imported consumption. (Source: Tianxia Online Business)
Comment: Those who do cross-border research can be done carefully.
10. Wangfujing opened a Nike experience store and sold 3.2 million yuan
According to August 16, the Nike Beacon store is located on the east side of the fourth floor of Wangfujing Department Store. It has an operating area of 720 square meters and covers multiple series of products such as Air Jordan, Basketball, Running, Training, NSW, etc. It has been tried for 50 days and the store has completed sales of nearly 3.2 million yuan, an increase of 175% year-on-year compared with the original brands in the region. Shang Xiping, executive vice president of Wangfujing Group, said, "I hope that our three-party cooperation will be more in-depth in the future, and more experience stores like this with shocking and appealing power will be opened in other Wangfujing Group stores." (Source: Lianshang.com)
Comment: Just like a flagship store, it is more of an eyeball effect.
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