Morning information: Taobao revised the platform's interactive risk information management rules; JD consumption data: Student tablet transaction volume increased by 64% year-on-year in two weeks before school starts; Xin Dou: Yi Ge's single-day sales exceeded 100 million, becoming a dark horse anchor for Douyin's sales in August; Lazada: The scale of e-commerce users in Southeast Asia is expected to reach 413 million in 2025; Alibaba International Station announced the launch of cross-border B2B logistics service Alibaba.com Logistics...
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E-commerce newsletter
1. Taobao revises platform interactive risk information management rules
On September 5, Taobao issued an announcement stating that in order to better maintain and improve the standardization of interactive information on Taobao platform, protect the legitimate rights and interests of all users of Taobao interactive platform, and purify the overall environment of Taobao interactive platform, Taobao further optimizes and improves the "Taobao Platform Interaction Risk Information Management Rules". This rule change will officially take effect on September 12, 2022. It is understood that the main changes to this rule are: the Taobao community in the mobile phone is revised to an interactive platform to ask everyone, clarify that the violation of the interactive content will be deleted; it is clear that the violation of personal information will be reset and restricted to the modification of the violations of the personal information. (E-commerce News)
2. The comprehensive upgrade of Taobao and Tmall clothing verticalization strategy helps 100 brands with over 100 million leap to 1 billion
On September 5, Taobao and Tmall Clothing announced the upgrade of its vertical operation strategy at the merchant conference, and aimed at all clothing merchants with the dual-wheel drive strategy and capabilities of "user + supply", matching the supply of thousands of users' needs with thousands of styles of products, and promoting the growth of merchants' business. It is reported that in the past three years, more than 1,000 clothing brands have annual sales of over 100 million on Taobao and Tmall. In order to further help brand merchants break through the bottleneck of business growth and achieve industrial upgrading, Taobao and Tmall Clothing will focus on supporting 100 brands with annual transactions exceeding 100 million to leap to 1 billion, and help 10 brands to impact the target of 10 billion. (E-commerce News)
3. JD consumption data: Student tablet transaction volume increased by 64% year-on-year in two weeks before school starts
According to September 5, JD.com computer and digital related consumption data showed that in the two weeks before the start of school from August 17 to 31, the transaction volume of student tablets and electronic dictionary increased by 64% and 43% year-on-year respectively, and the transaction volume of English learning repeaters increased by more than 100% year-on-year. For the consumer group of freshmen, two weeks before the start of school from August 17 to 31, the number of users who sold JD.com computer and digital laptops increased by 38% year-on-year, and the transaction volume of OLED screen laptops equipped with high-definition large screens increased by 200% year-on-year. (E-commerce News)
4. TikTok announces the 2022 Automobile Carnival event users can customize virtual avatars
Search for "Tik Tok Car Carnival" to enter the online virtual world of "Future Auto City". According to the official introduction, every passenger entering the "Car City" can choose a custom virtual image of his own. In this city, "kilometers" are the cornerstone of building the world. Every exploration, sharing and interaction in the city can accumulate "kilometers", so that you have the opportunity to win the surprise award given by the future Auto City. (Yibang Power)
Internet news
5. JD Logistics helps Oriental Selection to improve overall delivery time by about 17%.
On September 6, JD Logistics and Oriental Selection recently reached a cooperation. Oriental Selection uses JD Logistics, commercial logistics and logistics integrated supply chain solutions and a logistics distribution network covering the country to achieve instant or next-day delivery of orders for self-operated products in the same city, and cross-provincial orders can be delivered in 72 hours. In order to meet the supply chain needs of live e-commerce, JD Logistics provides Oriental Selection with flexible supply chain solutions, and flexible conversion of single and multi-warehousing models. According to reports, Oriental Selection's GMV has been around 2 billion yuan in the past three months. (E-commerce News)
6. New Douyin: Yi Ge’s single-day sales exceeded 100 million, becoming the dark horse anchor of Douyin’s sales in August
According to the news on September 5, data disclosed by Xin Dou showed that throughout August, the number of anchors with sales of over 100 million in Douyin e-commerce increased month-on-month, consumers' shopping preferences were obvious, and the ranking of brand live broadcast rooms was fierce. According to the monthly list data from August 1 to August 31, in the anchor sales list, there were 21 anchors with sales of over 100 million in August, which was basically the same as June, which also had the support of big promotions, while the number increased significantly from July month-on-month. (E-commerce News)
7. JD Life Service and CCFA jointly released the "China Life Service Industry Consumption Trend Report (2022)"
Data shows that the annual turnover of daily life service consumption has increased by 49%, and the annual growth of users has reached 70%. Service consumption has become the "half of the country" that drives growth. The report shows that service consumption overall shows a trend of increasingly rich categories, increasingly segmented fields, and increasingly professionalism. In terms of service types, in the past three years, the transaction volume of basic life service products has increased by more than 100% annually, and laundry services, housekeeping and home appliance services have grown rapidly. (E-commerce News)
Cross-border information
8. Lazada: The scale of e-commerce users in Southeast Asia is expected to reach 413 million in 2025
September 5th news, recently, Southeast Asia flagship e-commerce platform Lazada held the 2022 LazMall Brand Future Forum at Resorts World Sentosa, Singapore. The forum is themed "E-commerce empowers business links". According to reports, LazMall is the largest online brand mall in Southeast Asia under Lazada. Among the most valuable consumer brands of Forbes, more than 80% of international brands have entered LazMall. This year, LazMall Brand Future Forum released Lazada's latest regional digital economy insight report. The report shows that by 2025, the number of e-commerce users in Southeast Asia is expected to reach 413 million, and as market vitality further improves, 57% of shoppers in the region search for products directly through e-commerce platforms. 94% of consumers use the search function on the Lazada platform to find products, and 94% of consumers end up purchasing the products they searched for. (Yibang Power)
9. Alibaba International Station announces the launch of cross-border B2B logistics service Alibaba.com Logistics
On September 4, according to media reports, Amazon has decided to reduce its huge distribution business amid slowing sales growth, and has now abandoned dozens of existing and planned facilities across the United States. Amazon reported its slowest growth rate in more than 20 years in July, but eventually reported better-than-expected results, causing the stock to rise 12%. Amazon announced earlier this year that it will begin planning to sublease at least 10 million square feet of warehouse capacity as online shopping volumes have been slowing and is considering options to terminate or renegotiate more leases. (E-commerce News)
10. The number of sellers on Amazon India site exceeded 1.1 million
September 5th news, recently, Amazon India’s regional manager of consumer business Manish Tiwary revealed that Amazon India currently has more than 1.1 million sellers and millions of consumers, and these sellers have tens of thousands of products under dozens of categories. Manish Tiwary said Amazon India’s goal is to digitize 10 million small businesses nationwide, create 2 million direct and indirect jobs, and achieve cumulative exports of $20 billion by 2025. According to him, Amazon sellers currently only need six minutes to register their company's global sales plan. (E-commerce News)
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