Laogao E-commerce Newsletter on August 14th

　　#Laogao E-commerce Newsletter# [E-commerce Evening News on August 14] 1. The new color name of iPhone 8 is exposed: Blush Gold Blush Gold; 2. COFCO Wine is detected with a vegetarian amaranth red, reported by Suzhou Food and Drug Administration; 3. Kweichow Moutai is suffering from a long wine, and a yellow cattle hires people to queue up to grab wine, which is comparable to the Spring Festival travel rush; 4. Unmanned supermarkets are not cheap, and a pack of lollipops is 5.7 yuan more expensive than traditional supermarkets; 5. "Shared Macao" appears on the street and loses half of the company in a day: half promotion and half charity.

　　1. The new color name of iPhone 8 is exposed: Blush Gold Blush Gold

　　There have been many rumors about the new iPhone copper color matching in recent days. Some friends have even created a model machine for the new copper iPhone 8, but the model machine can only let us see a rough idea. We all know that the color scheme of each iPhone has its own official name. Venya Geskin1 revealed relevant information. He mentioned that according to internal news from Foxconn, the official name of the new iPhone copper is Blush Gold. If we have to find a Chinese name, then we may call Blush Gold blush gold. Well, if there is really this color scheme, I believe that after the real machine is released, consumers may give it a better name or a more distinctive name, just like the rich gold back then. (Source: 265G Apple Network)

　　Comment: The colors will be used up sooner or later, haha.

　　2. Cofco wine was detected with vegetarian amaranth red by Suzhou Food and Drug Administration

　　On August 14, Suzhou Food and Drug Administration: Yantai Longjue Wine Co., Ltd. produced a batch of 750 ml wines and was found to be found in the pigment "Amaranth Red". It is understood that amaranth is a synthetic pigment and must not be used in wine. my country's "Sanitary Standards for the Use of Food Additives" stipulates that amaranth shall not be used in wine. (Source: Sina Finance)

　　Comment: This is embarrassing.

　　3. Kweichow Moutai encounters wine desolation and yellow cows hire people to queue up to grab wine, which is comparable to rob tickets during the Spring Festival travel rush

　　According to August 14, Kweichow Moutai is currently experiencing a "wine shortage". In addition to the words "short supply" and "out of stock", the news of Moutai's 4,500-ton wine supply market has been flooded with the "wine shortage". Is this a real market performance or a human factor? Is Moutai really that popular? A relevant person in charge of Moutai said that every time Moutai’s official website is released, it is completely gone, and most of the scalpers are grabbing the goods. In Moutai’s offline channels, most of the people who queue up to buy wine every day are hired by scalpers. (Source: Daily Economic News)

　　Comment: This abnormal market situation needs to be rectified properly, otherwise the brand value of Moutai itself will be slashed.

　　4. Unmanned supermarkets are not cheap, and a pack of lollipops is 5.7 yuan more expensive than traditional supermarkets.

　　According to the report on August 14, the reporter found through comparison that the prices of some unmanned supermarket products are compared with 24-hour convenience stores with extremely high labor costs such as 7-11 and Quanshi, and the price advantage is not outstanding, and it does not support returns and exchanges. For example, the 20-pack of Buerjia Lollipops is priced at 14.2 yuan in a traditional supermarket, which is 5.7 yuan cheaper than an unmanned supermarket. (Source: Venture Capital Circle Morning Post)

　　Comment: There are always all kinds of difficulties in the early stage of the new model.

　　5. "Shared Ma Stories" appear on the street and lose half of the company in one day: half promotion and half public welfare

　　On August 14, a kind of "shared horse stool" appeared on the streets of Beijing, which can be used for free by passers-by. "Shared Mazar" and ordinary Mazar have only one QR code. But in less than a day, there were only 4 more than a dozen stools left. Company: Half promote and half do charity. (Source: China Daily)

　　Comment: City can play.

　　6. Another category of AliExpress realizes closed brand management

　　According to August 14, AliExpress recently issued an announcement stating that in combination with the seller's feedback, the projector industry brand management measures have been revised and explained in the original solicitation draft for comments, and will officially take effect on August 16, 2017. Regarding the brand management measures for the projector industry, AliExpress has made the following modifications: 1. Added the "wejoy" and "Xiaomi" brands to the hot-hit brands. Among them, wejoy (Weijie) stores must become the official store of AliExpress brand, while Xiaomi stores must hold brand management authorization. 2. The closed management measures for this brand are for projector products. If the subsequent projector upgrade fails, you can continue to operate other products except projectors under the "consumer electronics" business category. 3. AliExpress platform still welcomes sellers to provide innovative products to settle in the platform. The subsequent platform will consider channels for innovative products to be released and sold in the form of single products. The final plan shall be subject to investment rules. 4. Regarding the other proposed by the seller, such as the improvement of the curtain attributes, the subsequent platforms will be improved one after another. 5. The platform also received feedback from some sellers on non-hot-hit brand R bidding. Based on the seller's voice, the platform still maintains the R bidding requirements. However, for sellers whose subsequent data indicators are in line with R, the platform will also comprehensively consider the seller's past business performance, operating time, current product status, whether they have overseas warehouses, product characteristics, etc., and adopt targeted invitation access, and the specific requirements are based on the platform review results on October 9. (Source: Yibang Power Network)

　　Comment: Seller pay attention.

　　7. Ele.me takes over the word-of-mouth takeaway service and will be switched at the end of this month

　　According to August 14, Taobao Takeaway Official recently issued an announcement stating that the word-of-mouth takeaway service will be provided by the "Ele.me" takeaway platform and will be switched before August 31. Taobao Takeaway also stated in the announcement that users are asked to use the food coupons and membership card services in their account as soon as possible. If you need to continue to use the current takeaway-related services - including online ordering, food coupons, membership cards, store collection, orders, etc., you can go to the Taobao takeaway channel for continued use. (Source: Yibang Power Network)

　　Comment: Industry integration has begun.

　　8. Furla's entry into Tmall may change the market structure of China's light luxury market

　　On August 14, the Italian light luxury brand Furla officially logged into Tmall, a well-known retail platform under Alibaba Group, to open an online flagship store. Consumers can purchase seasonal series products on this platform, covering handbags and accessories and other categories. It is reported that Furla will launch special events in its first month of entering Tmall. Starting today, the 2017 early autumn series and the brand's classic Metropolis handbag pre-order have been open. In addition, Furla will launch a special Chinese Valentine's Day event in its flagship store on the 19th. On September 21, Furla will release two exclusive products in Tmall flagship store. (Source: Fashion Headlines)

　　Comment: Tmall is becoming the preferred platform for luxury brands to enter the Chinese online market

　　9. JD.com's "Jingzhunda" covers 246 cities across the country

　　According to August 14, JD.com recently announced that it would be comprehensively upgraded to the "Jingzhunda" service, and the appointment delivery time will be shortened from 2 hours to 30 minutes. In addition, the coverage has also been expanded on a large scale. It is understood that JD.com's "Jingzhunda" service has currently covered 246 cities, accounting for nearly 75% of the number of cities in the country, becoming the standard configuration for urban e-commerce consumption after the "211 limited-time delivery" (on the same day delivery). Among them, the 1-hour precise delivery service covers more than 30 cities, and the 30-minute precise delivery city has expanded to seven cities including Zhengzhou, Wuhan, Changsha, Beijing, Jinan, Qingdao and Taiyuan. Among them, Beijing, Jinan, Qingdao and Taiyuan have become the new batch of cities that have achieved accurate delivery time to within 30 minutes. (Source: Lianshang.com)

　　Comment: In fact, JD.com has launched the "Jingzhunda" service last year. Current consumers can make reservations for delivery of goods any day in the next week, or make reservations for delivery of goods within one wave every 2 hours between 9:00 and 22:00.

　　10. Jack Ma visited HaiLan Group to find another place for "new retail"?

　　On August 14, Jack Ma visited HaiLan Group recently and visited HaiLan Home e-commerce, HaiLan Home Smart Warehousing, HaiLan Headquarters independent brand store and HaiLan Horse Culture Museum. "I hope that in the future, in the "Internet +" era, we can achieve more and more profound cooperation and win-win cooperation with HaiLan Home e-commerce." Jack Ma said. As the largest national brand of men's clothing, HaiLan Home has always been at the forefront of revenue ranking. In the first quarter of 2017, revenue and net profit both increased, reaching 5.159 billion yuan and 1.01 billion yuan respectively; an increase of 0.55% and 5.47% year-on-year. (Source: Lianshang.com)

　　Comment: Find another place for "new retail"?

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