Is maternal and infant e-commerce promising?

　　I have to say that maternal and infant e-commerceIn recent years, it has indeed been a piece of fat. There are many well-known cross-border maternal and infant e-commerce companies in China, such as Miya Baby, La Mabang, Beibei.com, Baby Tree, Yangwo, etc.

　　It is undeniable that the booming development of maternal and infant e-commerce in recent years has to be attributed to the promotion of capital.

　　When it comes to maternal and infant e-commerce , it is inevitable to talk about diapers. In the first stage of all cross-border e-commerce, Kao diapers will account for 60% to 70%.

　　Therefore, some people laughed and said that it is diapers that feed maternal and child e-commerce. Diapers have become a must-fight place for maternal and infant e-commerce .

　　Especially third-party platforms like Tmall International, which mainly focus on brand entry, with the goal of enriching categories and ensuring quality. JD.com launched a 50% off-sale event for mothers and babies, mainly to promote its newly launched "JD Global Shopping" project.

　　For Double 11, 12 and mid-year promotions, activities have become carnivals for moms who like to shop online. For moms' carnivals, maternal and infant products are essential. Behind the collective carnival is actually a contest of the comprehensive strength of major platforms.

　　Among maternal and infant e-commerce, Miya Baby, Lamabang, Beibei.com, etc. are constantly innovating and optimizing to strive for new opportunities. While Miya is constantly deepening the supply chain capabilities of vertical categories such as milk powder and diapers, it strengthens the social circle on the mobile terminal and opens the "Miya Circle" to improve the platform stickiness with word-of-mouth effect.

　　In fact, whether it is maternal and infant e-commerce or beauty products, whether it has a future or not is determined by its category, but by whether it can find new business opportunities in innovation and optimization. 》》》How to eat this fat piece of maternal and infant e-commerce?

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