Tmall Taobao membership system is integrated into "88 members"

　　On the morning of July 31, after the upgrade of Alibaba's membership system, the original Taobao/Tmall members have been uniformly upgraded to "88 Members". At the same time, Alibaba Group announced that August 8 of each year will be designated as "88 Members Day". Behind the upgrade of the membership system is the comprehensive opening of Alibaba's ecosystem.

　　Alibaba said that based on the "purchase amount, purchase frequency, interaction, reputation" and other behaviors of "88 Members" on Alibaba's business platforms such as Taobao, Tmall, Fliggy, and Taopiaopiao in the past 12 months, the "naughty value" of each member was calculated comprehensively.

　　Check the "naughty value" on the 8th of every month to find out your level in Alibaba's "88 Membership" system and get corresponding benefits. "As an important indicator to measure consumption power, the calculation of "naughty value" not only refers to purchasing power, but also pays attention to whether consumers are willing to evaluate, love to share, and whether their integrity is good," said Alibaba .

　　It is understood that Alibaba will break the "one-size-fits-all" universal welfare distribution in the future and provide personalized rights and services to different types of members.

　　Behind the upgrade of the membership system is the comprehensive opening of Alibaba's ecosystem: digital media and entertainment ecosystem represented by Youtu and Alibaba Pictures, local life service ecosystem dominated by platforms such as Gaode Map and Ele.me, aviation travel platforms represented by Fliggy, and powerful commercial infrastructure represented by Ant Financial and Cainiao Logistics, etc., will all provide services to "88 members".

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