What is the difference between Taobao enterprise stores and Tmall stores and Taobao personal stores? The launch of Taobao enterprise stores marks a step further towards Tmall. Xuanming Network talks about the difference between Taobao corporate stores, Tmall stores, and Taobao personal stores?
What is the difference between Taobao corporate store and Tmall store ?
Taobao enterprise store is a store between a company's direct sales and individual sellers. Ordinary individual sellers can open a store by passing identity authentication. Taobao enterprise store requires a certified enterprise business license. But unlike Tmall, it does not require companies to have restrictions such as more than 1 million yuan in registered capital, more than 2 years of operating time, brand registered trademark and tax status.
Tmall is targeting big brands and has certain operating capabilities and brand influence on corporate stores. Some companies cannot meet Tmall's requirements, but when they are mixed with individual merchants, they cannot reflect that they have factory and brand influence. This part of the merchant sandwiched in the middle is the suitable one for corporate stores.
Taobao’s opening of corporate stores is also related to the tightening of Tmall’s access policy in March this year. In the past, Tmall's access standards were low, resulting in a large number of merchants coming in. In addition to causing management issues such as counterfeit goods and order brushing, the positioning of what Tmall brand is has never been very clear.
After March 9, according to Tmall's new "Tmall 2015 Annual Investment Qualification Rules", there is a detailed list of which brands can be added to Tmall. The brands you will absorb in the future will be mainly foreign brands and well-known domestic brands, and will be more picky about original and independent brands. Since brands not on the public list will not be able to register for Tmall, Taobao corporate stores provide these sellers with a place to go.
What is the difference between Taobao corporate store and Taobao personal store ?
The rights and interests of corporate stores
Quantity of products released
The number of products that can be published by enterprises with less than 1 Crown is increased to the release standard of Yi Crown store
Recommended windows
Corporate stores can reward 10 additional windows on the original basis
Number of sub-accounts
Corporate stores will give away 18 more gifts on the basis of Taobao stores
Store name settings
Keywords available for open store name: enterprise, group, company, official, distribution
The difference between display of corporate stores
Search (baby search, store search), place an order page, shopping cart, to buy a baby, display the logo of the company store
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