Laogao E-commerce Newsletter on July 31

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on July 31] 1. Alibaba's new "88 Member" debuted; 2. Apple's China App Store removed VPN applications; 3. Couriers steal 50 Apple phones to hide the stolen money on the ceiling; 4. Sales volume goes beyond Apple's Huawei terminal store will be opened in 2,000 counties and towns; 5. Alibaba's first "mysterious sampling" genuine auction revenue exceeded 80,000, and all donated to build a "dream classroom".

　　1. Alibaba’s new “88 Member” debuts

　　According to July 31, with the new upgrade of the membership system, the original Taobao/Tmall members have been uniformly upgraded to "88 Members". At the same time, Alibaba Group announced that August 8 of each year will become the "statutory carnival" for all shopping parties - "88 Members' Day". In the new "88 Membership" plan, Alibaba will gather the strength of the entire group to connect with many well-known brands at home and abroad and concentrate resources to provide the best experience and the most benefits to members with high credit, loyalty and willingness to share. Every month, every day, every moment, the "88 members" can enjoy special favor. On the "88 Membership Day", "explosion" favor will come even more. As Jiang Fan, head of Alibaba Group's "88 Member", said: "There is no useless hand in life, every point you spend will be rewarded!" (Source: Tianxia Online Business)

　　Comment: Continuously tapping consumer consumption potential through new means.

　　2. Apple's China App Store removes VPN apps

　　According to foreign media reports, Apple has removed VPN applications from Apple's app store in China. Apple responded, "We were asked to remove some VPN apps that do not comply with the new regulations. These apps can still be used in other markets." ???? (Source: Sina Weibo)

　　Comment: Fight against each other when you see the move.

　　3. The courier steals 50 Apple phones from the recipient and hides the stolen money on the ceiling

　　On July 31, when the man was delivering the express delivery, he found that there were hundreds of boxes of mobile phones in the warehouse of the recipient. He became greedy and stole 5 boxes of 50 Apple phones while it was dark. In order to cover up, he secretly hid the stolen money on the ceiling after selling the stolen money. Recently, Shunyi police cracked theft case, arrested three suspects involved, and recovered some of the economic losses of 36,000 yuan for the victim. (Source: Chutian Jinbao)

　　Comment: Do a good job in preventive work and relevant punishment measures.

　　4. Sales volume goes beyond Apple and Huawei terminal store will be opened in 2,000 counties and towns

　　On July 31, at the just-concluded Huawei terminal semi-annual report performance conference, Yu Chengdong said that he hopes Huawei's share of Chinese smartphones will reach another level within five years. Zhu Ping told reporters that Huawei is undergoing reforms to the traditional retail model. According to him, Huawei currently has 531 municipal experience stores, and 1,556 county-level experience stores. It is planned to complete the "Thousand County Plan" in 2017, and the next step will be to lay out a comprehensive experience venue based on smart life. (Source: First Financial Daily)

　　Comment: Channel sinking has become a consensus among many companies.

　　5. Alibaba's first "Mysterious Sampling" genuine auction revenue exceeded 80,000 yuan, and all donated to build a "Dream Classroom"

　　According to July 31, at 4 pm yesterday, the first Alibaba "Mysterious Sampling" authentic public welfare auction ended successfully at Longde Plaza, Tiantongyuan, Beijing. The atmosphere at the auction site was warm, and the participants actively bid for the concept of "buy authentic products, do charity, and realize their dreams". The total transaction price reached 53,580 yuan. In addition to the online auction part, the total income of this event was 80,166 yuan, and donated to the Shanghai True Love Dream Charity Foundation on site to build a "Dream Center" for children. (Source: Tianxia Online Business)

　　Comment: Creative Marketing.

　　6. Amazon acquires game companies to deploy the game cloud market with $10 million

　　July 31, foreign media reported that last quarter, Amazon quietly acquired a game engine service company called GameSparks for $10 million. It is also known as the "back-end service" provider of game developers, which can create various functions such as rankings for games and integrate data into the cloud for management. Game developers can create game "server-side functions" through GameSparks' API and cloud-based coding tools. These features include rankings, real-time and turn-based multiplayer, notifications and player saving data. (Source: 36Kr)

　　Comment: Amazon also needs to make multiple layouts.

　　7. In the first half of the year, Henan cross-border e-commerce transactions 48 billion comprehensive pilot zone welcomes new opportunities

　　July 31 news, yesterday, the Global Cross-border E-commerce Conference was held in Zhengzhou, and cross-border enterprises such as Amazon, Youkeshu, and eBay attended the meeting. It is understood that this conference takes open investment as the main line, and invites leaders of relevant state ministries, commissions and bureaus, representatives of cross-border e-commerce comprehensive pilot zones in neighboring provinces and cities, and cross-border e-commerce platforms such as Amazon, Youkeshu, and eBay to attend the meeting to build an exchange and cooperation platform for Chinese and foreign merchants to achieve mutual benefit and win-win results, and promote common development. (Source: Yibang Power Network)

　　Comment: E-commerce seems to be in a hurry, but in fact, the overall sinking of provinces, cities and counties has just begun.

　　8. Yonghui's net profit and revenue doubled up investment of 50 million to plan for new retail

　　On the evening of July 30, Yonghui Supermarket released its 2017 semi-annual report. As of the end of the reporting period, Yonghui Supermarket achieved a total operating income of 28.317 billion yuan, a year-on-year increase of 15.49%; the consolidated net profit attributable to shareholders of listed companies was 1.055 billion yuan, a year-on-year increase of 57.57%. At the same time, Yonghui mentioned in the report that it plans to set up an investment fund, giving priority to investing in fresh food, consumer technology and other fields. (Source: Beijing Business Daily)

　　Comment: Yonghui's layout in new retail business is also gradually increasing.

　　9. Will Baidu takeaway be sold to Ele.me? Officials say no news was received

　　On July 30, according to "Finance", Baidu Takeaway's negotiations with SF Express broke down two months ago and has been in contact with Ele.me since then. Now the negotiations are close to completion. If it goes well, the merger may be announced within two or three weeks. The report said that according to a person close to Baidu Takeaway, Baidu Takeaway and Ele.me are discussing an acquisition this time, and the two parties should have reached some kind of oral agreement. Baidu may hold shares after the transaction is completed, but the specific amount of shares is unknown. Tencent Technology asked Baidu Takeaway, Baidu Group and Ele.me for confirmation. Baidu Takeaway and Baidu Group said that they have not received any news yet. Ele.me responded that the news was a market rumor and would not comment. (Source: Tencent Technology)

　　Comment: It doesn’t make sense to believe this kind of rumor or not until it is finally done.

　　10. Suning Cloud Merchants: 59.4 million yuan to sell 0.825% of Nubia's equity

　　On July 31, Suning Cloud Commerce (002024) announced that on July 27, ZTE will transfer its 10.10% stake in Nubia for approximately 727 million yuan, with the overall equity value of Nubia of about 7.2 billion yuan. Currently, Suning Yunshang holds 4.90% of Nubia's equity, and its affiliated party Suning Rundong holds 28.43% of Nubia's equity through Nanjing Hengmian. According to the agreement, the company and Nanjing Hengmian confirmed the exercise of the joint sale right. The company sold 0.825% of the equity to Nanchang High-tech for 59.4 million yuan, and the transaction consideration accounted for 0.09% of the company's net assets in 2016. (Source: NetEase Finance)

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