#Laogao E-commerce News# Weekly Information (May 1-May 5) 1. The basic activities of Juhuasuan and Tao have changed; 2. A man’s express delivery of 6.8 million yuan in Western Zhou bronze tripod was damaged. The express delivery company: 30,000 yuan was compensated; 3. A woman lost more than 90,000 yuan in order to refund the online shopping short-sleeved shopping. 4. Taobao 2D promotes the first fan festival; 5. Conversion rate reaches 50%, and live streaming has become the best source of traffic for Taobao merchants.
1. The basic activities of Juhuasuan and Tao have changed
According to May 2, 1. The standard for unifying price control has shortened the time for "low price before the event" from 30 days to 15 days, allowing merchants to participate in marketing activities more flexibly, arrange marketing resources, and also provide 15 days of price insurance after the event. 2. Unify the merchant management rules; 3. In addition, this time, the indicators such as DSR, refund rate, and AB-type points deduction violation restrictions are unified among various marketing platforms to reduce the merchant’s understanding cost. (Source: Taobao)
Comment: Seller follows.
2. A man express delivery of 6.8 million Western Zhou bronze tripod was damaged by a courier company: 30,000 yuan
According to May 5th, Mr. Tan from Hunan is really heartbroken! He said that he had an ancestral bronze tripod from the Western Zhou Dynasty. In March this year, he was sold to a "rich man" in Shenzhen for 6.8 million yuan, and then he sent the "baby" to the other party in express delivery. express delivery? I heard it right? If you don’t escort a trip of 6.8 million, just like a Taobao seller, you can deliver the goods by express delivery? Yes, Mr. Tan is so willful. Unfortunately, after the express delivery box arrived in Shenzhen, he opened it and saw that the bronze tripod was broken into pieces. (Source: Dahe Daily)
Comment: It is very casual to use express delivery of cultural relics.
3. The woman lost more than 90,000 yuan to return the online shopping short-sleeved shopping!
On May 2, Xiao Lutong bought a short-sleeved piece and received a call from a seller's customer service, saying that there was something wrong with the clothes and that the goods were to be collected and refunded. However, because his sesame credit score was not enough, he could not receive a refund. After following the instructions, he was cheated of more than 90,000 yuan in one hour! According to customer service staff, hundreds of buyers have recently reported the same problem! (Source: Sina Comprehensive)
Comment: IQ is a flaw.
4. Taobao 2D promotes the first fan festival
According to May 2, from April 29 to May 1, three folk comic exhibitions in Guangzhou Firefly Animation and Game Carnival, Beijing IDO Animation and Game Carnival and Changsha ACC Animation Exhibition kicked off. With the help of Taobao 2D, the three comic exhibitions synchronized the surrounding products, live performances, comic exhibition promotion and distribution to Taobao.com, and named Taobao 2D Fan Festival. Second-dimensional users can not only directly purchase the peripheral products of the three comic exhibitions through the Taobao binary venue, but also follow the progress of the comic exhibitions through short videos and live broadcasts.
Comment: The ever-increasing animation and even the second-dimensional industry coexist with anxiety and opportunity.
5. Conversion rate reaches 50%, live streaming becomes the best source of traffic for Taobao merchants
According to May 4, "Since its launch in March last year, in the 650,000 Taobao live broadcasts a year, we have maintained a conversion rate of more than 50% (i.e., directly accessing live products in live broadcasts)." Recently, Chen Lei, director of Taobao product platform and head of Taobao live broadcast, showed off the outstanding report card of Taobao live broadcasts. It is understood that live broadcasts with good intuitive and interactive experience are currently the traffic diversion method that can obtain well-known traffic at the lowest cost. As the only e-commerce live broadcast platform, Taobao Live has a conversion rate far exceeding the average level of the same industry. (Source: Tianxia Online Business)
Comment: The key to content marketing is to activate consumers’ purchasing enthusiasm.
6. Tmall merchants who fake orders of 1.4 billion yuan received 700 million points, which constituted the crime of fraud!
On May 4, the defendant used 6 stores to impersonate more than 100,000 Tmall Mall members to create fake online commodity transactions that did not exist in delivery, logistics, or receipt. He created a transaction volume of more than 1.4 billion yuan, obtained more than 700 million Tmall points, defrauded Tmall company more than 6.71 million yuan, and sentenced eight defendants to eight years to twelve years and six months in prison! (Source: Sina Comprehensive)
Comment: This is the problem of platform data monitoring.
7. Zeng Aoju Alipay’s homepage top: Xiu Yi Xiu will be closed soon
According to May 4, Alipay, which once had a lot of thought about socializing, is now gradually returning to its original intention, making a wallet quietly, and the once very popular function of Xiuyixiu plus friends is also about to be turned off. According to the official announcement of Alipay, the service of Xiuyi Xiu adds friends will be stopped on May 8, and friends can be added by searching for accounts, scanning codes and other methods. (Source: Kuai Technology)
Comment: It is a good thing for Alipay to subtract, and "heavy" is not a feature of mobile.
8. Online shopping payment link was stolen and replaced by several college students. They were cheated of 47,000 yuan.
On May 4th, Guangzhou Tianhe Court recently concluded a fraud case. A man in Guangzhou sent a false payment link address on an online trading platform to defraud multiple buyers and then block them. He defrauded more than 47,000 yuan in total, and most of the victims were college students. After the court ruled, the man was sentenced to eleven months in prison and a fine of RMB 2,000 for fraud. (Source: Southern Network)
Comment: If you don’t greed for cheap things, you won’t be cheated.
9. SF Express enters the lottery industry and expands new profit model
According to reports on May 2, it is understood that SF Express’s paper instant lottery has been approved by the Ministry of Finance and will provide relevant services for agent sales of instant lottery theme instant lottery through SF Express channels. According to the content of the agreement, the sports lottery centers of Guangdong, Jiangsu, Hunan and Jiangxi provinces will also support the promotion of Fengcai theme instant invoices for free. Sports Lottery Centers of the four provinces will pay SF Express sales commissions according to the agreed proportion of Fengcai theme instant invoice sales. (Source: Tencent Technology)
Comment: I always feel that focusing is better.
10. College knowledge patents have “e-commerce”
On May 2, recently, the launch ceremony of the medium and high-level intellectual property operation and trading platform led by Nanjing University of Science and Technology, which brings together the best patent data resources, financial capital, operation practices and platform development resources in China, held a launch ceremony at the Nanjing Jiangning Convention and Exhibition Center. This move marks that the domestic "e-commerce" platform for the field of intellectual property rights of universities has entered the online operation stage. (Source: Northeast News Network)
Comment: This is pretty good.
11. SF Express and YTO join hands with Air China to form a New China Cargo Airlines
On May 5, Air China's mixed reform will use China International Cargo Airlines Co., Ltd. as a platform to reorganize the cargo business of Air China and China Southern Airlines. At the same time, it will be mixed with express logistics companies such as China Foreign Transportation Changhang Group, SF Express, and YTO Express to form a new China Freight Airlines. (Source: Yiou.com)
Comment: Aircraft is the strategic nuclear weapon of express delivery companies and is the most important core competitiveness.
12. WeChat’s “May Day” cashless outbound report: The main force of cross-border consumption turns to Hong Kong and Thailand
On May 2, Tencent Technology News, on the last day of the May Day holiday in 2017, WeChat released the "May Day" Cashless Outbound Report", which took 889 million active users as a sample to restore the panoramic view of Chinese people's cross-border cashless consumption. Compared with the 2016 report, Hong Kong, China, has jumped to the highest number of cross-border payments on WeChat, and South Korea has fallen behind for the first time since its first ranking. The report shows that from April 29 to May 1, the number of outbound users in Guangdong was the largest, followed by Shanghai, Beijing, Fujian, Zhejiang and Jiangsu. Judging from the flow of WeChat users, the most users in Guangdong are neighboring Hong Kong, China, where the most users are out of the country, the most users in Shanghai are Japan, where the short flight distance is Japan, Beijing users go to the United States, and Zhejiang users go to Italy the most. The gender ratio of outbound users reversed last year, with slightly more men than women this year, accounting for 53.3% of the total. (Source: Tencent Technology)
Comment: When voting with your feet, consumers are very sensitive.
13. JD.com disclosed 6 more anti-corruption cases: 3 people were criminally detained for suspected bribery
On May 3, JD.com Group issued an announcement today, announcing the six corruption incidents that have been investigated and dealt with recently. Among them, Wang Yulong, the former purchasing and sales manager of the Clothing Department of JD Mall, Hui Changdong, the former investment manager of the Clothing Home Furnishing Department of JD Mall, and Liao Jisheng, the Guangxi area manager of the Jingdong Gang Management Department of JD Mall, for suspected bribery by non-state staff.
Comment: Big companies spend a lot of money on anti-corruption. (Source: Sina Technology)
14. Taobao releases "Empty Nest Youth Picture Book"
On May 3, Taobao released the "China Empty Nest Youth Picture Book", using big data to restore 50 million "empty Nest Youth" who live and work in other places, aged between 20 and 39, and made in-depth revelations from geographical location, consumption behavior, etc.
"Illustrated Book" shows that "empty nest youth" not only loves to visit Taobao late at night, but also likes to share various strange skills on Xianyu; they like the inspirational Mayday, and the cold and slutty Eason Chan; they occasionally feel sad, but they can always be "resurrected" by self-deprecating self-deprecating; when it comes to eating, they are very straightforward, and they love fried rice and burgers that can be full and cheap. (Source: Tianxia Online Business)
Comment: Consumption is not a separate matter, it is closely linked to the situation of the entire social group.
15. China e-commerce data in 2016: transaction scale increased by 23.6% year-on-year
According to reports on May 3, the transaction scale of China's e-commerce market in 2016 was 20.2 trillion yuan, an increase of 23.6% year-on-year. Among them, B2B e-commerce accounts for the highest proportion, followed by online shopping, online travel and local life services O2O. According to industry reports, in 2016, the transaction scale of China's online shopping market was 4.7 trillion yuan, accounting for 23.3% of the entire e-commerce trading market, an increase from 2015. In terms of mobile device coverage, statistics show that Taobao mobile phones are far ahead, followed by JD and Vipshop, and the advantages of traditional e-commerce giants remain. In addition, emerging platforms are also developing rapidly, such as Xianyu and Beibei.com, which have maintained a relatively strong growth trend in monthly independent mobile devices. (Source: China Securities Network)
Comment: E-commerce is changing too quickly, those who can't keep up will fall behind immediately.
16. Don’t accept these four words on the express delivery form
On May 3, Mr. Tian received a courier with "important documents" marked on it. He thought it was the company's "cash on delivery" courier, so he signed the courier. As a result, there were only a few pieces of waste paper inside, and the callback sender could not be contacted at all. It turned out that Mr. Tian encountered a new express scam of "39 yuan cash on delivery express". (Source: Shenzhen Evening News)
Comment: Pit.
17. Taobao opens the list of the most severe malicious harassment punishments: a store sends users a funeral dress
On May 4th, Taobao released the most severe "merchant malicious harassment punishment list" in history today, directly closing stores and clearing out 18 stores. Although these stores have a cumulative annual transaction volume of nearly 300 million yuan, and 16 are still Crown stores, Taobao has a firm attitude towards malicious harassment by merchants this time. (Source: China News Service)
Comment: It is not a problem of sellers or buyers, but a problem of scum among sellers and buyers. The various punishment measures on Taobao have nothing to do with serious business sellers.
18. Luxury goods are involved in e-commerce, and e-commerce sales will account for nearly 30% in 2025
According to May 3, in the past year, major luxury brands have begun to take the first step in e-commerce. More and more luxury brands such as Versace, Tods, Burberry, and Ferragamo have also tried the waters of Chinese e-commerce on their own platforms or different channels. It is worth noting that luxury consumers’ focus does not focus on low prices, but on experiences such as service and quality. At the same time, although brands such as Burberry and Ferragamo have begun to try out e-commerce, their requirements for service and quality have not been reduced. At present, the ecological environment of luxury e-commerce is changing. Faced with the quality needs of high-end consumers, the supply chain of e-commerce is crucial. "After the direct brand cooperation is achieved at the supply chain port, the brand and the e-commerce platform are no longer hostile relationships, but real business partners. For example, in the vast second- and third-tier cities, high-consumption people are not so dense that they can support the cost of opening luxury goods by themselves, but when they gather, this is a big market. At this time, brands can meet the needs of these markets through the help of e-commerce." (Source: Daily Economic News)
Comment: The advantage of luxury e-commerce is that it is not subject to geographical restrictions.
19. Survey on chaos in Internet celebrity stores: quality and quality are uneven and orders are frequently sent
On the evening of May 4, the Beijing Consumer Association recently announced the results of the investigation into the "order cut" of e-commerce launched at the beginning of the year. The survey results show that most respondents said they had experienced "order cuts"; most respondents believed that e-commerce "order cuts" were because of the lack of integrity of the merchants, which was intentional fraud, and few respondents believed that the merchants were caused by unintentional or negligence; and the reason for the frequent occurrence of "order cuts" was that the merchants were at the top was that the cost of default was too low. Regarding this issue, combined with the areas where consumer complaints were concentrated in the first half of 2017, the reporter investigated several Internet celebrity stores with high complaint rates on the Internet and found that many Internet celebrity "star stores" with millions of fans on Weibo have poor quality of customized products, which is inconsistent with the original description and defrauded sales. "No delivery for a month" and "no delivery will not be given to you" have even become the after-sales norm of many Internet celebrity stores, and contract breach of contracts such as "order sets" and "cutting orders" often occur. (Source: Beijing News)
Comment: The core reason is that there is no strong rule constraint, and the result is that the seller is not satisfied, and the buyer is even more dissatisfied.
20. The QR code of the Alipay mini program will be leaked and will be bound to the life circle.
On May 4, the QR code of Ctrip's Alipay mini program leaked on the Internet this morning. According to people familiar with the matter, the Alipay mini program is in the internal testing stage. Enter the applet from Ctrip's Alipay QR code, and the page has two options: "Homepage" and "My" options. The Android version of applet can directly send applets to the desktop. However, the reporter tried to send it to the desktop of his mobile phone without success. Two months ago, there was news on Alipay that it was about to launch a "mini program". The recent updates of App versions were considered to be giving way to mini programs. However, Alipay has not made a clear response to whether the Alipay mini program has officially been launched. (Source: DoNews)
Comment: Alipay does not make mini programs because it wants to do it, but because WeChat has it, it must do it for strategic defense.
Comment: The domestic online shopping market has entered the era of mobile consumption.
Click to register online to apply to join the well-known e-commerce network - Laogao Crown Club. Any businesses, Tmall merchants, Taobao Crown Stores, Jinguan Stores, and other e-commerce platform merchants can apply to join!
Thank you for your attention and support to Laogao Crown Club . Please indicate the source of the reprinting website www.shxuanming.net
EN
CN
