How to promote keywords on Taobao?

　　The first step in Taobao keyword promotion is to select words. We need to pay attention to one issue when choosing words, that is, the correlation between keywords and the recommended babies. First, ensure category relevance, second, ensure attribute relevance, and third, ensure title relevance.

　　What kind of popular words to choose will determine your bid differently. For example, the word "dress" is a first-class word, with high performance and large clicks, but at the same time, the competition is also large, so the bid will naturally be high. The word "Dress Summer 2017 New Style" is a secondary word. Although it is not as good as a first-class word, the competition is relatively small. With the same ranking, the bid is much lower than the first-class word.

　　What kind of words to choose depends on our economic strength. If our financial strength is relatively lacking, we can also choose long-tail words for promotion. The core words plus some attribute words [including crowd, style, fabric, style, and pattern], such as "short-sleeved chiffon dress for middle-aged and elderly people, plus fat and enlargement" is a long-tail word. Although the display and clicking have gone down a step further, we can get better rankings with the same bid. Not only does it avoid invalid clicks and save costs, but the traffic it attracts is also more accurate, which helps later conversions.

　　We have already made it clear what kind of words to choose to promote. If we want to further control the cost, then we can choose accurate matching during the promotion process. In this way, spending can be effectively controlled through control of presentation.

　　If you are a new baby, it is recommended to choose the exact word:

　　First, the competition for accurate words is relatively small. With the same bid, accurate words can get better rankings and achieve good performance.

　　Second, it is conducive to conversion and improves the weight of the baby and account. If it is the stage of baby impulse, then we can choose big words. Big words can introduce a large amount of traffic to increase the probability of transactions.

　　As for the number of words selected, it depends on the industry category and the cost. If you spend 100 and choose 10 keywords, it will cause the crowd to be dispersed and the click conversion is poor.

　　With display, what we need to do next is to increase click-through rate . How to improve click-through rate is mainly optimized from the baby's style, pictures, pricing, copy design, sales, title and card position.

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