#Laogao E-commerce Newsletter# [E-commerce Morning News on July 18] 1. Shanghai's "shared beds" have been stopped and there is no special industry license for firefighting and guest hotels; 2. Officially announced 13 illegal cases of medical advertising performers; 3. JD.com will open 5,000 "JD.com mother and baby experience stores" nationwide within three years; 4. The "strictest milk powder formula registration system" may cause a "trading wave"; 5. Tmall announced the bottom price of air conditioners and mobile phones across the network, which lasted for nearly three months, "JD.com will lose if it is expensive."
1. Shanghai's "shared bed" was stopped, and there is no special industry license for firefighting and guest hotels
According to July 18, yesterday afternoon, a "shared bed" in an office building on Hengfeng Road in Shanghai was being demolished. The Shanghai Municipal Public Security Bureau stated that the "shared bed" in Shanghai has been stopped. Because this is a new model, there is no fire protection license yet, nor is there a special industry operating license for the Bin Hotel. According to people familiar with the matter, after the Shanghai Shared Bed Pudong store was investigated, Jing'an store and Xuhui store have closed their business on their own. (Source: Vista’s world)
Comment: It is not only a fire protection issue, but also a hygiene issue.
2. Officially released 13 illegal cases of medical advertising performers
On July 18, according to the website of the State Administration for Industry and Commerce, recently, the relevant media reported the "medical advertising performer" incident, which attracted social attention. In response to social concerns, the State Administration for Industry and Commerce announced 13 typical cases involving "medical advertising performer" incidents investigated and dealt with by the national industrial and commercial and market supervision departments in the previous period. (Source: China News Service)
Comment: Consumer interests must be protected and merchants must be stopped.
3. JD.com will open 5,000 "JD Mother and Baby Experience Stores" across the country within three years
According to July 18, JD Supermarket recently announced a plan to sink the maternal and child channels, and will work with Beiquan to open 5,000 "JD Maternal and Child Experience Stores" across the country within three years. As an important strategic project for JD Group's channel expansion, JD Beiquan Maternal and Infant Partner Store is an innovative leading model for new retail in China's maternal and infant industry, focusing on building a closed loop of maternal and infant new retail of "online + offline + modern logistics". (Source: Lianshang.com)
Comment: The e-commerce dividend is basically over, and only by connecting the upper and lower levels can we gain new impetus.
4. The "strictest milk powder formula registration system" may cause a "trading wave"
According to July 18, the "strictest milk powder formula registration system" may cause a "trading wave". On July 14, the State Food and Drug Administration issued the "Reply Letter from the General Office of the General Administration on Clarifying the Implementation Date of the Transitional Period for the Registration Management of Formula Registration Management of Imported Special Medical Purpose Formulas and Infant Formula Milk Powder Products", showing that special medical Purpose Formulas and Infant Formulas and Milk Powders imported from abroad without registration but before January 1, 2018 (excluding January 1, 2018) approved by relevant departments can be sold in my country until its shelf life ends. Some experts analyzed that due to the influence of policies, companies that are about to withdraw from the market will conduct inventory processing. (Source: Beijing Business Daily)
Comment: The policy has been released, just adapt.
5. Tmall announced the bottom price of air conditioners and mobile phones across the network, which lasted for nearly three months. "If you get more expensive than JD, you will lose money"
Starting from July 18, Tmall will spend 2 billion to start the three-day "Tmall Summer Season" to issue "high temperature subsidies" to the people of the whole country, and each person will receive a coupon of up to 1,500 yuan to ensure the best price of air conditioners, mobile phones, TVs and other networks. At the same time, Tmall also announced that from July 18 to September 30, the start of electrical appliances, mobile phones and digital products will be “reimbursed if you are more expensive than JD.” If a consumer finds that the product is more expensive than the same product on the JD platform after purchasing it, he can receive price difference compensation after applying. Yin Jing, general manager of Tmall Electric Appliances Meijia, also said on Weibo, "Give back to consumers with sincerity and price, and make real concessions for nearly three months. Everyone is welcome to supervise it." In addition, with the collaboration of Cainiao Network, you can also enjoy purchasing air conditioners and other home appliances on Tmall, such as reservation delivery, delivery and integrated delivery and installation. The logistics delivery time is controlled by consumers freely, avoiding the embarrassment of delivering and installing the two systems in the past. (Source: Tianxia Online Business)
Comment: Although price reduction is tacky, it is the most exciting thing for consumers.
6. Four LeTV executives resigned
According to July 18, it is reported that Yidao issued an announcement today that four executives resigned. The announcement shows that CFO Ren Ruxian, CTO Yuan Bin, legal VP Liu Xiaoqing and HRVP Ma Dong have submitted resignation applications to the company respectively. Yidao respects and approves the above resignation applications. From now on, Mr. Yuan Bin will no longer serve as the company's CTO, and Ms. Liu Xiaoqing will no longer serve as the legal VP! (Source: PingWest Pinwan)
Comment: Turbulence.
7. Get the APP to return to the mini program to promote the "mall"
On July 18, the Get App quietly returned to the WeChat mini program and went online to "Get Mall". At this time, it has just been half a year since Luo Zhenyu claimed to understand the mini program and led Luo Ji Siwei to withdraw from the mini program. Currently, the products sold in the Getting Mall include Getting App Entity Recharge Gift Card, Course Electronic Card and Books. It is reported that on January 16 this year, the knowledge service "Get Plus" produced by Luoji Siwei team exited the mini program. (Source: Yibang Power Network)
Comment: Slap in the face?
8. Taoqi stalls may carry out in-depth strategic cooperation with JD.com
On July 18, an industry insider revealed that JD.com will soon carry out in-depth strategic cooperation with Taobao stalls for the automotive aftermarket O2O companies, and has now entered the substantive stage. According to the person's revelation, the reason why JD chose Taoqi stalls was mainly because it focused on the platform's capabilities in the following four aspects: supply chain, logistics system, store data and business team. It is understood that Taoqi stall is an automobile parts procurement platform established in 2013. (Source: AC Auto)
Comment: JD.com is no longer satisfied with only 3C and has begun to expand into other fields on a large scale.
9. China Post Data: Last year, the scale of export e-commerce transactions was 5.5 trillion yuan
On July 18, Yibang Power Network learned that recently, at the "2017 Shenzhen Cross-border E-commerce Export Summit", Chen Guanjiong, general manager of Shenzhen International Express Branch, announced two sets of data on China's cross-border export e-commerce. First, in 2016, the scale of China's export cross-border e-commerce transactions reached 5.5 trillion yuan, an increase of 22% year-on-year, of which B2C accounted for 11.3%, and the proportion of B2C showed a rapid increase; second, in the first half of 2017, the data on direct parcels sent through postal channels increased by more than 30% year-on-year, among which direct parcels with full-process tracking information (International E-mail Bao) increased by more than 50%. At the same time, the proportion of parcels in Asia-Pacific, Latin America, the Middle East and other countries showed a continuous upward trend. (Source: Yibang Power Network)
Comment: Cross-border e-commerce platforms will have higher and higher requirements for sellers' unit price, product quality, and buyer service experience, which will better promote the export of high-quality Chinese-made goods through cross-border e-commerce platforms, and will also promote the faster transformation of sellers who originally exported at low prices and inferior products, and at the same time put forward higher requirements for cross-border logistics services.
10. Little Red Lip Opens Offline Experience Space to Incubate "New Domestic Makeup Products"
On July 18, 36Kr learned that the video e-commerce "Little Red Lips" has recently been in its first offline experience space in Beijing. From beauty videos to vertical e-commerce, Xiaohongqi has always been the route of content consumption, and now opening offline stores is their exploration of new channels. It is understood that the core of the offline space launched by "Little Red Lips" this time lies in "experience". Jiang Zhixi, founder of "Little Red Lips", mentioned that in terms of makeup buying, buying, buying, buying, buying, and buying, experts cannot truly solve the needs of users in some cases, and there is also a "trial" link between planting grass and pulling weeds. In traditional purchasing scenarios, consumers need to go to the counter to purchase, and then choose beauty and vertical e-commerce to place an order, which requires a certain amount of time and transportation costs. Moreover, each counter is relatively scattered. The offline transformation space of Xiaohong Lip wants to solve this problem. In addition to the trial of popular products, "Bijing Space" also provides offline theme activities such as beauty blogger meetings and "Amateur transformation plan" to enhance user stickiness and achieve the goal of diverting new traffic from offline to online. (Source: 36Kr)
Comment: The most valuable thing now is not the selling goods, but the customer itself.
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