There are several common anti-counterfeiting routines in fighting counterfeiters, these stores should be careful!

　　"The Northeast has cooled down and you can't wear shorts anymore. Does anyone want to have Champion trousers together? Recently, there are not enough socks to change, are there any socks "cars"?" "We will get trousers and socks first, and then we will enter other things, such as suitcases, shoes, clothes, mobile phones, etc.!"

　　What I just said is the most common daily communication in the anti-counterfeiting group. They claim to be a just market purifier, claim to be completely legal, and their tricks are getting newer and newer, and sellers are unable to guard against it.

　　1 Which stores will be targeted by the anti-counter?

　　Let’s first look at the three forms of blackmail. One is called bad quality review . For example, if you sell 925 silver jewelry, he will use an appraisal certificate to say that your product is only 80% silver content. The other is extreme word blackmail . The third is trademark registration in common terms . They will register the keywords commonly searched by consumers as trademarks. If you use this keyword, you will say that your trademark infringes.

　　Let’s take a look at what kind of sellers are most likely to be targeted. The first is Taobao stores that sell big-name products , such as stores selling products such as Saint Laurent, LV, Chanel, and Ji Fanxi, which are the number one targets of the anti-counter attacks.

　　The second is trendy brand stores . Once the trendy brand stores such as Nike, Puma, and Champion are targeted, the anti-counterfeiting masters in the group will start by themselves and achieve the purpose of refunding and not returning goods. After achieving the goal, they throw the link into the group and their apprentices flock to it, and basically the store will be closed.

　　The third is limited edition product stores . Brands such as Miyake Ichisaki often release limited editions, which are also the main targets of anti-counterfeiting. Many anti-counterfeiters rely on foodies to get the whole body of famous brand outfits.

　　2How to "foodie" when fighting counterfeits?

　　If the more dangerous sellers mentioned just now really sell fakes, they still feel that they deserve it. But the most terrifying thing is the transfer of real goods. Many experienced anti-counterfeiting people dare to even deal with real goods. Here are a few examples.

　　Food foodies, order a box of milk, break a bottle after arrival, and use the language to cover customer service, so that you can indirectly or directly admit that there is a problem when you ship the goods, and then buy in large quantities, initiate a refund after receiving the goods, and upload evidence of Wangwang chat.

　　For cosmetics foodies, first buy a cosmetics they want, and then buy a cheap same style on Taobao. After both products arrive, they complain that the link that was originally genuine on the grounds of "fakes", and then send the fakes they bought back to exchange for fakes for real.

　　During the process, it was difficult for the brand to make a quick decision to find that it was transferred. It was determined that authenticity and falsehood were difficult to be true and false. The previous Buberry Tmall store was closed in less than three months because a lot of people bought real products and returned counterfeit products, which was difficult to collect evidence and the appraisal cost was high.

　　Foodies who forged appraisal certificates , such as forged "fake appraisal certificates" from brands such as Nike, Puma, and vans, are sold in the group, with a price of more than a dozen yuan per piece, and even subpoenas for hospitals, industrial and commercial bureaus, and courts can make them.

　　They would find a purchasing agent store selling real goods on Taobao, insisting that it was a fake, and then issue relevant appraisal certificates, because selling fake goods will cause great harm to the store. Even if the real goods are sold, the merchant will consider himself unlucky and give money.

　　Mobile phones can also be a foodie. Mobile phones have a serial number that can determine whether it is true or not. Anti-counter people will forge the serial number through PS, then forge the appraisal certificate, and initiate a false sale complaint.

　　There will be anti-counterfeiting people who use this to defraud money. Mobile phones and food are both high-risk categories. They will check all the licenses of your store. Once you find that you do not have a certain license, such as the 3C category without 3C certification, and overseas products are shipped in China, and they will directly extort 5,000 yuan, which is called compensation cars.

　　After the compensation is successful, the anti-counterfeiters will post their transcripts in the group and recruit apprentices. Then a new batch of anti-counterfeiters will be born. This is how a large number of anti-counterfeiters on Taobao come from, and they are constantly banned.

　　Therefore, in some categories that are particularly prone to being deceived, you must train your customer service to let them know what words cannot be trapped.

　　3How sellers protect their rights

　　Of course, merchants will also initiate resistance. Now there are various third-party exposed websites, such as shopkeeper checking, anti-evil alliances, etc., but not all merchants check every order. The cost is too high, and the account of the counterfeiter has been changed. If it is a new account, the platform cannot track down the counterfeiters, and the platform cannot cover all counterfeiters. The accounts of the key platform may not be all counterfeiters, and normal consumers have been wrongly marked.

　　The official also provides 3 tricks for merchants to appeal channels - cloud tags, regulating and evaluation management . Some accounts have always applied for refunds only. Taobao will lock these accounts and monitor these accounts. At the least, it is a ban, or at the worst, it is an illegal act. You can call the police.

　　Cloud Tag: When encountering a counterfeiter, merchants can use the "cloud tag" to "mark" the buyer, making other merchants wary of the buyer, and at the same time, they can also see malicious buyers "marked" by other sellers.

　　Guimi (guimi.taobao.com): After entering Guimi, choose a complaint scenario, such as "the buyer complains to me for fake goods", "the buyer returns and transfers", "the refund does not return the goods", etc., and then provide evidence of complaints, such as mobile phone screenshots, call records, Wangwang records, QQ records, etc. If you are on the phone, it is recommended to use "Security Quotes", which is an official Taobao call recording tool.

　　Many merchants are worried about the disputed refund rate. Only the self-financing time for refunds, the self-financing time for return refunds and the self-financing rate for refunds will affect the store's operating indicators. Therefore, when receiving the return refund message, if the goods are not received, they will habitually click to confirm the refund. This is also a key factor that causes the goods not received in the end, or the receipt of few pieces, empty packages, and inconsistent goods.

　　Therefore, merchants must be serious when handling returns, and must confirm the refund only after receiving the return, inspecting the goods, and confirming the correctness.

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