A good product can bring huge profits to sellers and friends. Choosing the wrong product may make sellers and friends still gain nothing after they are busy. Regarding product selection, you must look at these product selection strategies.
Product selection strategy one: Mainly necessary
You must figure out how big the baby’s market demand can be expanded. If the product you choose is what most people need, then the demand will naturally be greater and the possibility of transactions will be greater. Pinduoduo's marketing gameplay is fission-style, so choosing products that are urgently needed is a better and faster fission prerequisite. Why are socks, underwear, tissues, etc. easy to sell? Because they are used every day and consumed every day.
Product selection strategy 2: High cost performance
We know that products have experienced many aspects such as design, research and development, manufacturing, publicity and promotion, product marketing and services, and can only form a perfect product form when linked together. Low prices are no longer the only choice for consumers. High cost performance is what consumers need. What products are called high cost performance? If you can spend a portion of money and get several benefits, it is called cost-effectiveness. For example, beauty products, girls will definitely want to use a bottle of lotion to achieve whitening, moisturizing, brightening and other effects. The price of a bottle of water can achieve 3 effects, which is high cost-effectiveness.
Product selection strategy three: off-season selection
When doing Pinduoduo, you must be able to use off-season marketing and off-season marketing to make the store explode. The purpose of off-season marketing:
One is clearance: at the end of a quarter, stores often experience inventory backlogs, and capital chains and inventory need to be turned on in a timely manner. At this time, off-season sales can be carried out to reduce inventory.
The second is cultivation: Take winter money as an example. Although the hot selling time is winter, the real warm-up period needs to be carried out in advance. Therefore, using off-season sales, new products can be preheated and sales can be reported in advance.
Product selection strategy 4: Differentiation
As products become increasingly homogeneous and profit margins are getting smaller, one principle needs to be adhered to here: choose products with outstanding selling points and differentiated ones.
To find products with obvious differentiation, we can start from the following points:
(1) Place of origin. For example, the French brand Evian mineral water is made from the mineralization of snow-covered melt water in the Alps.
(2) Technology. For example, the introduction of advanced foreign technologies, etc. has excellent product quality.
(3) Function. Select more products than competitors in terms of functions as a support point for higher prices.
(4) Packaging. Dealers can find differentiation through the different packaging.
(5) Specifications. For example, in terms of portion size, it can exceed or be lower than competitors, so as to find reasons for low or high prices.
If you want to find your own blue ocean strategy, you must find differentiated products. Only differentiated things can have room for value-added.
It is said that nothing is difficult in the world, but I am afraid of those who are determined. No matter how many product selection skills are, as long as the quality is excellent, the price is affordable, and good marketing methods are used, there is no reason why it cannot be sold. So how to play Pinduoduo’s marketing gameplay?
The 41st session of Laogao E-commerce Club will be held in Guangzhou from April 20 to 21. The meeting invited Pinduoduo executive Meng Zheng to give everyone a speech on "Pinduoduo's Marketing Game". Through real case analysis learning, you can become stronger and bigger on the Pinduoduo platform;
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