New "Tmall Food Coupon Industry Standards" Public Notice

　　Dear merchants:

　　In order to further standardize the product release standards in the food pickup coupon industry and better protect consumer rights, Tmall plans to add the "Tmall Food Pickup Coupon Industry Standard".

　　These rules will be announced on July 10, 2017 and will officially come into effect on July 17, 2017.

　　Tmall Food Coupon Industry Standard

　　1. Scope:

　　This standard stipulates the issuance of food pickup coupons.

　　This standard applies to categories: hairy crab coupons, raw meat/poultry egg pickup coupons, wine/beverage/drinking water coupons, fruit pickup coupons, seafood/aquatic products pickup coupons, dry goods pickup coupons, vegetables/New Year’s Eve dinner/cooked food/semi-finished product coupons, rice and frozen food coupons, grain, oil, rice and flour pickup coupons, pastry/bread/cakes, mooncakes, and other food pickup coupons.

　　2. Product release specifications

　　2.1 Title Release Specifications

　　---The title must include the brand name + product name. Among them, the title of the products published under the third-level category of "Hairy Crab Voucher" must include "Brand Name + Hairy Crab Specifications + Male/Female + Number Description".

　　---The custom description of the product itself in the title must be true, valid, and without exaggerated information, and must not contain any text or symbols that are not related to the real information of the product.

　　2.2 Main picture release specifications:

　　The main picture must be a physical picture of the product. The picture must not be spliced, there must be no borders, blank spaces, watermarks, etc., and shall not contain text descriptions such as promotions, exaggerated descriptions. The text description includes but is not limited to flash sale, limited time discounts, free shipping, * discounts, full * delivery, etc.

　　Among them, the main picture of the leaf category of "hairy crab coupon" must be displayed according to the following requirements: the product brand must be included, psoriasis is prohibited, and the LOGO is placed in the upper left corner; if relevant specifications need to be added, the explanation box must be placed at about one-tenth of the picture at the upper right of the picture, and the display content is: model, male and female, single weight, quantity;

　　Figure example:

　　2.3 Attribute Publishing Specification

　　The product attributes filled in the attribute column must be true and meet relevant national standards.

　　2.4 Product details page display specifications:

　　1) The detailed description must include a real picture that can clearly and truly show the product brand.

　　2) The detailed description must contain basic product information, including brand, product name, face value or redemption content, and coupon validity period.

　　Among them, products published under the third-level category of "Hairy Crab Vouchers" must also clearly indicate product specification information. The specifications described in the product details should be consistent with the gift vouchers, and specification ranges are not allowed.

　　The specifications are as follows:

　　----Specifications of male crabs: If it is greater than or equal to 2.5 taels/piece, and less than 2.7 taels/piece, only 2.5 taels can be marked;

　　----Specifications of female crabs: If it is greater than or equal to 2.0 liang/piece, less than 2.2 liang/piece, only 2.0 liang can be marked;

　　During the sales activity, each crab has a span of 0.2 twelve per specification.

　　(The production area of ​​Yangcheng Lake must be unified in the following specifications in accordance with the requirements of Suzhou Yangcheng Lake Hairy Crab Association:

　　Specifications for male crabs: greater than or equal to 2.5 taels/piece, 3.0 taels/piece, 3.5 taels/piece, 4.0 taels/piece, 4.5 taels/piece, 5.0 taels/piece.

　　Specifications of female crabs: greater than or equal to 2.0 liang/piece, 2.5 liang/piece, 2.8 liang/piece, 3.0 liang/piece, 3.5 liang/piece, 4.0 liang/piece.

　　During sales activities, each crab must not be less than 0.2 taels of each specification. )

Thank you for your attention and support to Laogao Crown Club . Please indicate the source for reprinting by Xuanming Network www.shxuanming.net

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