Trends and Marketing Changes in Mobile Internet

　　Hello everyone, let me introduce myself first. I am from a makeup brand Marie Dejia. Our entire brand is relatively traditional, because our development actually started from offline, and I actually started to participate in the e-commerce of Marie Dejia in 2011. At that time, it was still a stage of serving this brand. Then, since 2013, I arrived at this brand, and then we officially started to operate our entire brand e-commerce direct sales in 2013. I have been participating in the Laogao Club for about a year or two. Today, I will report to you about a year after I was a Marie Dejia, and then share some small experiences in the process.

　　Here I will share with you a case we did ourselves. How can we form a unified time, let us find the experience points when optimizing, and form a unified with our brand commitment. This is what we define the brand value, called professionalism, passion, creativity, and different cosmetic brands may have different values. For example, the well-known one is Maybelline. The value that Maybelline provides to consumers is fast fashion, which comes from New York, and its approach. We also have our own brand definition in order to make a distinction.

　　So when we are also working on a makeup teaching module, our first thing is creativity.

　　Being creative means that when we make makeup, we have to be unusual, so we did something, which is what we often do on Weibo and WeChat. Our creativity means that we go away from different sources and different inspirations, and then reflect it. How to reflect the machine? This machine comes from when we show fleece, we may ask us to exaggerate it. I am so ordinary, not professional makeup, so that we can reflect passion.

　　Professionalism may be a little difficult to show and the makeup we teach. It cannot be done by beginners. Through these three points, it provides you with a makeup teaching platform, which can reflect several value points that our brand needs to convey.

　　I think if we are really building a brand, the best company's operations, including investment in all directions, need to follow the brand strategy. Just like JD.com, why does it invest its resources in warehousing and logistics construction? This time the brand image it wants to build is related to the value of consumers' minds.

　　Finally, let’s add one point. When our company grows bigger, there will definitely be many employees in the market that will gather with consumers, customers and our partners. How can so many people let others know a more consistent image when they are in contact with the outside world? Therefore, this kind of experience management awareness needs to be implanted into the group so that experience optimization can drive the team's progress. For example, No. 1 Store will have a user satisfaction level in everyone's assessment indicators. This is a way, such as how much salary it has and how much assessment score is linked to user evaluation. This is a way. It may not account for a large proportion of employees in their assessment content, but at least in their awareness, let him know that user satisfaction is related to every employee.

　　We will also do some common sense, such as the customer service team does not know how everyone does the assessment. When we do the assessment, we will also add an assessment point that is different from others, that is, whether the customer has mentioned the customer service. If he is mentioned, it means that his service is particularly good, otherwise others will not mention him in the evaluation. This is a way. In addition to indoctrination of consciousness at all levels, you need other ways to let them know that the company is paying attention to this experience. So in addition to performance, we must also add experience-related points to the assessment. I think we are doing very preliminary now, so there are not many cases to share with you, but I think everyone uses this to drive the team's progress.

　　My content has been shared, thank you everyone!

　　Q: Hello, there is a question that is package marketing. I am very shocked, but I have a question, for example, if I give a mouse pad, the customer comes again a month later, but my system cannot identify whether it is a new customer or an old customer, so I may give him another mouse pad. At this time, the customer feels that there is no new intention. I don’t know if there are any good suggestions in this regard?

　　Answer: We have not yet distinguished this, but there are still many things on the market that can be done. The technology is not difficult. They all have this function. It can let your customer service see if this customer is coming for the first time or the second time.

　　Q: I mean the system of the warehouse.

　　Answer: What they can do is to identify whether the person has bought it or not, and then automatically put the information in the notes.

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