Taobao rush purchase registration rules . As Taobao rush purchase fees begin, there are also new changes. The editor has compiled the latest Taobao rush purchase registration rules (Tao rush purchase investment rules) and let’s take a look.
Basic investment rules for Taobao rush purchase
Taobao rush purchase registration requirements, including merchant registration requirements and product registration requirements.
1. Merchant access conditions
1. Taobao seller
(1) Comply with the standards of the "Taobao Marketing Activities Rules";
(2) Comply with the qualification standards for various types of Taobao’s industry;
(3) Store opening time: 90 days or more;
(4) Seller's credit rating: three diamonds or above;
(5) The number of goods on sale in the store is more than 10 pieces;
(6) The store has not been punished with serious violations for 6 points for Class B for violations or quality control this year;
(7) The store will not be punished for selling fake products this year;
(8) If there are special circumstances in the above admission conditions, the category may be handled separately according to written instructions.
2. Tmall seller
(1) Comply with the "Tmall Marketing Activities Benchmark Rules";
(2) Comply with the industry qualification standards for all types of Tmall;
(3) Store opening time: 90 days or more;
(4) The store has not been punished with serious violations for 6 points for Class B for violations or quality control this year;
(5) The store will not be punished for any false transactions this year;
(6) If there are special circumstances in the above admission conditions, the category may be handled separately according to written instructions.
2. Product registration requirements
1. Ordinary products
(1) Branded products must have sales certificates provided by the brand, or purchase invoices required for the product registration inventory, or qualification certificates of branded channel vendors; private brand products provide relevant certificates of their own brands.
(2) The registration product must be priced at a fixed price.
(3) Registered products, the original price of the product shall not be modified after approval.
(4) Registered products are traded ≥10 items within the past 30 days.
(5) The rush purchase price of registered products shall not be higher than the minimum transaction price of products in the past 30 days. (If it is a new product, it will be calculated from the date of the product being released for less than 30 days).
(6) Requirements for registration of goods inventory: The lower limit of registration inventory is = 50,000 yuan/rush purchase price. At the same time, at the beginning of the event, the actual inventory of goods shall not be less than the registered inventory of goods.
(7) Purchase restrictions: When setting the purchase limit for the purchase, the purchase limit can be set to a maximum of 10 pieces except for special categories. Special categories can be set to up to 20 pieces. (See the rules interpretation for details on the description of special categories)
(8) In addition to special categories, single products must be shipped nationwide (except Hong Kong, Macao, Taiwan and overseas), and large-scale products include logistics (except Inner Mongolia, Gansu, Qinghai, Ningxia, Xinjiang, Tibet, Hong Kong, Macao, Taiwan and overseas).
(9) The pictures of the registered products are within 640*640 white background and 240K. The pictures are clear, the theme is clear and beautiful, no stretching and deformation, no splicing, no watermark, no logo, no text information, and support JPG, JPEG, and PNG formats. Note: One product or a single model in one picture.
(10) Registered product pictures must ensure that they obtain explicit authorization from valid copyright owners or portrait owners and other third-party rights holders and have subauthorized proof of rights.
(11) The registration product title must be 18-24 Chinese characters or 36-48 characters, and the title format is "Brand" + "Product Content" + "Product Description". There is an accurate and clear description of the product. It is strictly forbidden to pile up keywords and no special symbols appear.
(12) After the buyer pays, the Tmall seller needs to ship the goods in accordance with the "Tmall Rules", and the Taobao merchant needs to ship the goods in accordance with the "Taobao Rules".
(13) If there are special circumstances in the above registration requirements, the category may be handled separately according to written instructions.
2. Sell products in seconds
(1) Branded products must have sales certificates provided by the brand, or purchase invoices required for the product registration inventory, or qualification certificates of branded channel vendors; private brand products provide relevant certificates for free brands.
(2) It is necessary to be a product with a minimum transaction price of more than 100 yuan in the past 30 days.
(3) You must register for a quick sale at a price of 1 yuan.
(4) Registered inventory quantity = 5,000 yuan/the lowest transaction price in the past 30 days.
(5) Except for special categories, single products must be shipped nationwide (except Hong Kong, Macao, Taiwan and overseas), and large-scale products include logistics (except Inner Mongolia, Gansu, Qinghai, Ningxia, Xinjiang, Tibet, Hong Kong, Macao, Taiwan and overseas).
(6) 640*640 white background within 240K, the picture is clear, the theme is clear and beautiful, no stretching and deformation, no splicing, no watermark, no logo, no text information, and supports JPG, JPEG, and PNG formats.
(7) The title of the registration product must be 18-24 Chinese characters or 36-48 characters. The title format is "Brand" + "Product Content" + "Product Description". There is an accurate and clear description of the product. It is strictly forbidden to pile up keywords and no special symbols appear.
(8) After the buyer pays, the Tmall seller needs to ship the goods in accordance with the "Tmall Rules", and the Taobao merchant needs to ship the goods in accordance with the "Tmall Rules".
3. Fatigue
1. A merchant can only register for an event for one day within 5 days, and a maximum of 2 products can be registered for a day.
2. If you have the same product as the merchant, you can only register for one day of activities within 15 days.
3. For the same product from different merchants, only one product can appear in one day. If the registration price is lower, if all the information of the product is the same, the product with the registration time is the highest.
4. For products with flash sale tow, you need to choose a different model from flash sale. You can’t use the same model of products in different sessions on the same day. If the flash sale product fails to be launched due to the seller's settings, the flash sale drag-in product will not be launched. If the flash sale drag-in products fail to be launched because they do not comply with the Taobao rush purchase investment rules, the flash sale products still need to be launched normally.
Interpretation of Taobao rush buying investment rules
1. Description of special categories of purchase restrictions:
The special categories are as follows: snacks/nuts/special products, tea/coffee/brewing drinks, aquatic meats/fresh fruits and vegetables/delicious foods, grain, oil, rice, flour/north and dry goods/seasonings, alcohol, health food/dietary nutritional supplement foods, traditional tonic nutritional supplements, OTC medicines/medical equipment/contact lenses/family planning supplies, adult products/contraceptives/family planning supplies, beauty and skin care/body/elemental oils, makeup/perfume/beauty tools, hair and hair care/wigs, women's underwear/men's underwear/home clothes, books/magazine/newspapers, music/film/celebrities/audio/visual, clothing accessories/belts/hats/scarves. Cleanser/sanitary napkin/paper/aromatherapy.
2. Description of large logistics products:
Large-scale maternal and child type categories: children's bed/dining chair/child safety seat/child stroller (trolley, walker, bicycle, tricycle, electric vehicle, twist car
Large furniture items: residential furniture, commercial office/furniture category: higher than 0.6 cubic meters or greater than 20 kilograms
Large-scale building materials: bathroom ceramics (bathroom cabinets, toilets, shower rooms, washbasins), floors, ceramic tiles, paints, paints, doors, wires, basic building materials, large-scale building materials, higher than 0.6 cubic meters or more than 20 kilograms of lamps and safety protection
Some categories of auto parts: tires and wheels; in addition, the whole vehicle is self-pickup
Large sports outdoor products: treadmill/large fitness equipment, steppers/small and medium-sized fitness equipment, bicycle complete vehicles, electric vehicles/electric vehicle accessories
Digital appliances large-scale products: Home appliances
Large items for luggage: travel boxes
3. Description of logistics costs:
It refers to the fee that includes the merchant’s shipment to the logistics pickup point of the prefecture-level city where the delivery place is confirmed by the consumer (the fee of the prefecture-level city to the local logistics point of the buyer’s receiving goods must be negotiated by the merchant and the buyer). The consignee is responsible for carrying the goods from the logistics pickup point to the delivery address. Attached; Taobao rush purchase registration entrance. Taobao rush to buy "main pit tow" gameplay.
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