How to optimize Taobao mobile phone traffic?

　　Nowadays, most of Taobao traffic comes from mobile phones. So, how to optimize Taobao mobile phone traffic? The competition on the mobile phone is more intense than the computer. As the saying goes, those who get traffic will win the world. This sentence is correct in Taobao mobile phones . The editor of Laogao Crown Club is now here to tell you how to optimize Taobao mobile phone traffic.

　　1. Positioning, style and pricing

　　Regarding positioning, sellers should think deeply about their own product planning, market saturation, capital status, supply and other conditions.

　　Sellers must form their own style and determine the age range of the audience. The same principle as the principle that traditional enterprises cannot take all the entire market cakes during offline marketing, and it is impossible to be suitable for both young and old, and both men and women.

　　Another point that is as important as quality is pricing. It will be very hard to just low prices, while it will not be able to keep customers by price. There are too many factors to consider in pricing, and two aspects should be combined. The product style and target customer preferences.

　　Find something they share, amplify it and cater to your target customers. No product is suitable for selling to anyone, and each product should have a different personality like its owner. Many times, in order to find the correct brand positioning, it is necessary to study the shopping habits, pain points, and preferred colors of the customer group.

　　2. For the sales process

　　Customer service during the sales process can greatly increase the conversion rate of Taobao purchases and increase the traffic value again. Therefore, regular sales training for customer service is a necessary course, because online store sales are not as simple as Wangwang chat. How to greet, ask, answer, deal with difficult questions, and in-depth care are all knowledge and experience. At the same time, after-sales service is also particularly important.

　　With the development of society, consumers' perception of a brand, a product or a company has changed from simple quality to service. Moreover, with the widespread technical homogeneity of most products, the quality of customer service determines the level of consumer purchasing loyalty.

　　The purpose of customer service is to make consumers or customers always feel satisfied with the product consumption process, thereby locking in the behavioral model of continuous purchase. Its significance is to maintain and expand the company's business scale on the premise of continuously improving customer satisfaction to achieve a win-win result.

　　3. About brand building

　　A brand is an intangible asset with economic value, an intangible asset that can bring premium and increase value to the owner. It is a consumer's understanding of the product and product series, allowing buyers to think of the attributes, style and pricing of the product in one second. This is the brand, and brand building refers to the brand owner's behavior and efforts to design, promote, maintain the brand.

　　The core of brand building is to make the seller's brand's good image deeply engraved in the hearts of consumers and enhance the company's product visibility.

　　Laogao Crown Club reminds: When operating Taobao, don’t ignore the importance of brand building. This is very important for Taobao mobile phone traffic optimization and may even play a decisive role. Everyone must pay attention.

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