How important is e-commerce management?

　　Life is like riding a bicycle. If you want to maintain balance, you have to move forward. ——Einstein

　　1. "The entrance to science is the entrance to hell."

　　There is an article called "Silicon Valley: A Vibrant Cemetery", which tells the stories of entrepreneurs in Silicon Valley in the United States. Silicon Valley has built today's prosperity by constantly "burying" generations of outstanding talents.

　　The same is true for e-commerce!

　　If you want to drink some wine, listen to some jazz, and have a leisurely successful entrepreneurial success, that is a dream.

　　Especially in the turbulent Internet era, if you cannot learn quickly and continue to become stronger, let alone start-ups, even giants like BAT may become tomorrow's waste 24 hours later.

　　Learning is a necessary skill for Internet companies.

　　As an industry that is not young or old-fashioned with the development of the Internet, the competition for e-commerce is particularly fierce, not only the emerging challenger of high morale, but also the physical enterprises that are eyeing the trees with deep roots. E-commerce has always been a high-risk industry.

　　2. All problems are human problems.

　　"Can Mao Zedong shoot? Who has ever seen Mao Zedong shoot? If he wants to shoot, he will probably hit his toes. But Mao Zedong will play the masses and move cadres." Ren Zhengfei explained this at a Huawei CEO's Office.

　　All problems in corporate development can be attributed to people's problems. If people cannot solve their problems, no matter how good the products are, no matter how much money they have, they are castles in the air.

　　Especially for the e-commerce industry, which is still very immature in management experience, exploring management experience that is in line with the development of e-commerce and formulating effective management systems is a difficult problem facing all e-commerce people.

　　As an influential e-commerce event in China, the regular meeting of Laogao Crown Club in May will begin soon, closely following the needs of e-commerce people, and set the theme of the regular meeting as: "Team Winning·E-commerce Management". At that time, more than a dozen e-commerce celebrities and 600 e-commerce sellers, including Alibaba Xiaoer and Lihui Capital Chairman Bao Xiaohui, will gather together to discuss and communicate, and explore some experience for e-commerce management.

　　3. How important is e-commerce management?

　　An example:

　　Ren Zhengfei once asked the employees of Huawei Human Resources Department this way: "If Deng Xiaoping applies for a job at Huawei, will we hire him?"

　　A simple question involves personnel management issues, personnel/job matching issues, and overall company considerations, etc.

　　The issues involved in e-commerce management are never single-yuan, and they will affect every corner of the entire enterprise.

　　1. Management problems are about solving problems.

　　JD.com's anti-corruption work has always been very high-profile. Recently, six corruption incidents have been announced to the public, and three of them were even detained for suspected bribery. Anti-corruption work has never been just about eliminating black sheep, but also an important measure in team management.

　　Strengthening the positive values ​​of enterprises through anti-corruption will prevent corporate employees from having any ideological problems, and avoid corrupt employees from smearing the corporate image and causing greater losses.

　　If this situation cannot be dealt with in a management system, it will be a disaster for all enterprises.

　　2. "If you cook dumplings in a teapot, it is not considered dumplings if you can't pour them out."

　　Performance issues are never small problems. Although there are Internet companies such as Xiaomi and Baidu that are downplaying performance and opposing KPI orientation, it is because the company has developed to a certain extent and can evaluate performance from a higher dimension, rather than performance is not important.

　　As Jack Ma gave an example, when he heard the training teacher teaches Alibaba employees how to sell combs to monks, he immediately fired him. In terms of performance, training teachers is of course correct. Many companies also use "unswerable means" to do so, but for Jack Ma, the issue of values ​​is definitely much more important than the performance issue.

　　How to balance performance with all aspects of the company? This is what managers need to consider.

　　For this reason, Laogao Crown Club specially invited Xie Liangzhe, general manager of the All-National Flagship Store, to share the issues of performance management in May. At that time, I believe that the e-commerce people attending the meeting will definitely gain a great achievement in performance.

　　3. No problem that can be solved with money is a problem, all problems are money.

　　Doing business and management is essentially about spending money. After the money is divided, many problems are solved naturally, including talent issues, innovation issues, and team combat effectiveness issues. If you can't share the money well, you can't even play with management masters like Ren Zhengfei and Jack Ma.

　　How did Yu Donglai, chairman of Pang Donglai, make a company earn more than 20 million yuan a year? The first middle- and high-level meeting, Yu Donglai wore big shorts and sweatshirts in one sentence: increase salary

　　Title clerk: 700~1200, an increase of 70%

　　Middle-level cadres: 2000~5000, an increase of 150%

　　20 store managers: 5,000~annual salary of 200,000, an increase of 200%

　　In addition, 20 store managers can take the car away after working for 6 years; all fines systems will be abolished.

　　The result was that the company's sales increased by 40% that month. In that year, not only did it not lose 10 million, but it earned 10 million. This 10 million lost 8 million compared with last year, with a positive and negative of nearly 20 million. No one expected this result.

　　Jack Welch said the cost is the lowest when the wages are highest. Because we only consider accounting costs, opportunity costs, and people's costs.

　　This is the art of management.

　　At the March regular meeting, Wang Zhifei, the club brothers and general manager of Jiujiuai, inspired many e-commerce brothers with his unique and effective salary design.

　　At this May regular meeting, Ji Jianli, general manager of Weimei Le, was also invited to share how he weakened the management difficulty by relying on the salary system, which is very worth learning.

　　4. A good team is equal to half of success.

　　Jack Ma highly praised the Journey to the West team. He believed that Tang Seng was a good leader. He knew that Sun Wukong had to take care of it, so he had to be able to recite the tight hoop curse; Zhu Bajie had many minor problems, but he would not make big mistakes, and he could criticize occasionally; Sha Seng needed to be encouraged frequently. In this way, a star team is formed.

　　If we can do a good job in personnel arrangements, we can also get our own Journey to the West team.

　　Lei Jun once mentioned that Xiaomi will spend more than half of its time recruiting talents in the early stage of its business, and each of the top 100 employees must meet and communicate before joining the company. Because Lei Jun understands that if the person finds the right person, many of the remaining questions will be simple.

　　Grasp the best talents and motivate most employees, and your management will be very easy.

　　4. What can regular meetings bring?

　　E-commerce is in full swing, business teams are expanding, market competition is intensifying, and higher requirements are put forward for corporate management.

　　The May regular meeting of Laogao Crown Club invited more than a dozen e-commerce celebrities to unlock the correct posture of e-commerce enterprise management for members from the aspects of strategy, performance, cost, product management, etc., and 600 real e-commerce sellers communicate with you from a more practical perspective.

　　If you are confused, you must come.

　　If you want to make friends, you have to come.

　　If you have any practical information that you can't wait to share with others, you must also come.

Click to register online to apply to join the well-known e-commerce network - Laogao Crown Club. Any businesses, Tmall merchants, Taobao Crown Stores, Jinguan Stores, and other e-commerce platform merchants can apply to join!

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