In what aspects should vertical e-commerce make breakthroughs?

　　As a vertical industry, what aspects do we need to make breakthroughs? There are several keywords.

　　First, we must integrate users' needs with industry resources, including goods, services, cross-border, etc.

　　The second is one-stop. We currently adhere to the self-operated method because users have one-stop shopping needs when purchasing.

　　The third is O2O. Online and offline interaction will be a point in which many chemical reactions can be made in the future.

　　Now there are two general directions in many industries: one is horizontal to expand the diversification level; the other is vertical to have different needs in the maternal and infant customer base, and will eventually become a provider of customer solutions. Regarding the integration of suppliers, there are many new brands and new suppliers in the maternal and infant industry. How can we make new brands accumulate good consumer reputation? We can work hard from market analysis, positioning, content, brand, fans, etc. to ultimately achieve the transformation of a commercial brand.

　　The crowd is heavily vertical, and extending the consumer life cycle provides one-stop maternal and child life solutions, which is another important point. From pregnancy preparation, pregnancy, delivery, childbirth, early childhood education to children, there are different needs at each stage. There are three main needs of maternal and infant users: one is the knowledge that mothers need, the second is the product needs, and the third is the needs of various services, including medical services, which need to be solved at a level. We have built a WeChat group so that mothers can communicate with each other, and there will be corresponding solutions for goods and services. Next is how to connect O2O behavior? We have done some activities online and offline in food products to promote the sales of goods. More, we use the online platform as an entry point, open up user data, and complete the delivery of products and services offline.

　　To sum up: We hope to build a vertical ecological system in the future, make the platform more open, share user resources and customer data, help suppliers do better marketing, and form an ecological win-win situation. These are a lot of things we do in this industry.

　　Finally, I would like to share with you the First Law of Godel: Any internal self-sufficiency system must be incomplete. Therefore, we need to constantly open up and collide to promote the development of the entire industry. This is what I share today, thank you everyone!

　　Q&A session:

　　Member 1: Maternal and Baby Home is an old brand for more than ten years and should have more than 10 million customers. I want to know how such a large customer base is built in CRM?

　　Dong Sheng: When it comes to the ecological chain, I think it is a bit big. For this, we define it as a marketing system for precise customers that is tempted by data. We hope to provide users with a detailed positioning throughout customer marketing to promote marketing activities. In the future, we want to open up this system. Our content partners can select content on it to give an accurate customer label, which is equivalent to allowing suppliers to directly see our user profile and build an interactive marketing situation.

　　Member 2: You just talked about how vertical e-commerce portrays users. What kind of thinking will you make between it and scene-based shopping?

　　Dong Sheng: The definition of scenario is not very detailed. Regarding this service, we will provide quick and helpful advice based on his shopping needs. Now we are doing something in operation.

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