Laogao E-commerce Newsletter on April 25

#Laogao E-commerce Newsletter# [E-commerce Morning News on April 25] 1. Tmall's quarterly assessment may be cleared if it fails to meet the standards; 2. Beijing Higher People's Court: Overtime pay must not only be counted for "basic salary"; 3. He Jiong's investment investment should build a content ecosystem around Internet celebrities; 4. The delivery guy abandoned the injury after the accident went against the flow and said that the fine was not worth it; 5. SF Express encouraged employees to return home to set up agent points to layout underdeveloped areas.

1. Tmall's quarterly assessment may be cleared if it fails to meet the standards.

According to reports on April 25, Tmall will try to add new quarterly assessment indicators for the first time, which means that Tmall’s previous annual assessment cycle will change, and the assessment indicators in each quarter will affect merchant renewal. It is reported that on April 22, Tmall released a solicitation of opinions on this issue to collect opinions from the majority of users. According to the content of the opinion collection, it shows: 1. If the assessment indicators in the second and third quarters of 2017 fail to meet the standards, they will not be cleared at the end of the quarter, but will affect the renewal assessment in 2018. Starting from 2018, the quarterly assessment system will be truly implemented, and the annual renewal assessment system will be offline. 2. The assessment indicators are more comprehensive. This quarterly assessment indicator has added service indicators such as refund initiation rate and dispute intervention rate, so merchants need to be evaluated in more dimensions. Influence target: All Tmall merchants (Source: Tianxia Online Merchants)

Comment: If it does not meet the general direction of Tmall to improve quality, there is no need to hold on.

2. Beijing Higher People's Court: Overtime pay must not be counted only on "basic salary"

On April 25, the Beijing Higher People's Court and the Beijing Labor and Personnel Dispute Arbitration Committee jointly issued the "Answers on the Application of Legal Applications in the Trial of Labor Dispute Cases" today. The "Answers" have a total of 26 articles, which clarified eight groups of issues including labor relations confirmation, workers' job positions and work locations, inability to perform labor contracts, termination of labor contracts, failure to enter into written contracts and contract term legal issues, paid annual leave, wage standards, calculation bases of various disputes, and social insurance. (Source: Daily Economic News)

Comment: Regulations are regulations, and implementation is enforcement, otherwise why did Liu Qiangdong talk about paying five insurances and one fund to every employee?

3. He Jiong's investment in the beautiful fashion should build a content ecosystem around Internet celebrities

According to the official announcement, Damei Fashion aims to complete the key creation of KOL (key opinion leader), the most important part of celebrity e-commerce. And build a sense of trust among celebrities around content, celebrities and goods, enhance the content correlation between celebrities and goods, create an effective sales channel based on information dissemination, and open up sales conversion between product supply chains and different content supply chains. Specifically, the direction of Damei Fashion is to gather people who can create content to fill the gap in content demand in the new retail field of beauty products. (Source: Yibang Power Network)

Comment: How to use the traffic of KOL resources in your hands to establish industry barriers may be the key to consider in the next step.

4. After the delivery guy reverses the journey, the person who was injured went to deliver the meal, saying that the fine was not worth it.

On April 25, a motorcycle collided with a normal electric vehicle after traveling in the opposite direction. The person who caused the accident was Huang, a food deliveryman. After the accident, he not only did not call the police to rescue the injured, but instead delivered the food. Huang admitted that it would cost only a few dollars to deliver a meal, but if it was not delivered on time, the fine would not be paid! (Source: Kan News)

Comment: Full of helpless entanglement, can we optimize the mechanism?

5. SF Express encourages employees to return home to set up agency points to deploy in underdeveloped areas

On April 25, SF Holdings confirmed to reporters that the company began to recruit employees internally since mid-April, encouraged them to return home to start a business and establish express delivery agent sites. According to the WeChat official account "Logistics Salon", in April, the first batch of SF Express township agent sites were mainly located in economically underdeveloped areas in Central China, West China and North China. The business areas for bidding were Sichuan District, Gannan District, Shanxi District and Guangxi District respectively. (Source: Interface News)

Comment: Financial report data shows that SF Express currently has 13,000 outlets, far behind ZTO's 26,000, YTO's 24,000, and Yunda's 20,000. The breadth and depth of layout in county and rural areas are not as good as competitors.

6. Apple lowers commission rate for affiliate program members: from 7% to 2.5%

In the early morning of April 25, Apple sent an email to members of its affiliate program today saying it would improve the iTunes Affiliate Resource page and lower the commission rate. Apple announced in an email that it would lower the commission rate from 7% to 2.5%, a change that will affect many members of the affiliate program. Prior to this, the 2.5% commission rate was only applicable to app store and in-app purchase activities in the Japanese market; after today's adjustment, the global commission rate will be lowered to 2.5%. (Source: Sina Technology)

Comment: For many Apple's affiliate program members, this means their revenue streams will be negatively affected as a result.

7. Didi opens traffic information platform to help urban traffic management

On April 25, Didi Chuxing announced today that it will open the "Didi Traffic Information Platform" to local traffic management departments, and based on Didi's massive big data, it has jointly launched the first national key city traffic operation report in conjunction with the National Engineering Laboratory of Big Data Analysis and Application Technology and the Beijing Big Data Research Institute. Didi data shows that at present, there are more than 20 million orders on the Didi platform every day, and during peak periods, more than 20,000 passenger demands are received per minute. The daily positioning trajectory data is 70TB+, equivalent to 70,000 movies; the daily data is processed up to 2,000TB; the daily path planning requests exceed 9 billion, which is about 6 million times per minute. (Source: TechWeb)

Comment: The data collection work is getting easier and simpler, but the mining work still has a lot of room for improvement.

8. Express service upgrade, air cargo joins hands with express logistics

April 25th news, Air China issued a brief announcement the night before yesterday, and the National Development and Reform Commission agreed to Air China's controlling shareholder to carry out mixed ownership reform of air cargo logistics. This is the second time that Liu He, deputy director of the National Development and Reform Commission, held a special meeting on reform within the Commission, emphasizing the need to focus on the pilot program of mixed ownership reform and approve the implementation of the pilot plan as soon as possible, which is less than a month. In just three weeks, China Unicom was suspended and Air China's mixed-ownership reform was approved by the Development and Reform Commission. The mixed-ownership reform concept of Air China is: using China International Cargo Airlines Co., Ltd. as a platform to reorganize the freight businesses of Air China and China Southern Airlines, and at the same time mix with express logistics companies such as China Foreign Transportation Changhang Group (a state-owned holding company under China Merchants Corporation), SF Express (privately listed), and YTO Express (privately listed) to form a new China Freight Airlines. (Source: Securities Star)

Comment: Industrial upgrading.

9. A large order of 1 billion yuan! JD Supermarket and Junlebao Milk Powder reach strategic cooperation

On April 25, the domestic milk powder Junlebao received an e-commerce order of 1 billion yuan, and the strategic partner was JD Supermarket. It is reported that this order is a well-known signing contract from e-commerce platforms that have been obtained by domestic milk powder so far. Both sides said that the focus of the future development of domestic milk powder is to adhere to the ingredients and characteristics of the country's breast milk and develop nutritional formulas that meet infants and young children. JD.com said that the maternal and infant industry, especially the milk powder industry, has a promising development prospect, and the market for milk powder brands depends on quality. Junlebao milk powder has entered the market and its sales in the market have increased significantly, which fully proves its strength. Calculation data points out that the number of consumers using Junlebao milk powder every day has exceeded 1.1 million. Junlebao, Liu Senmiao, said that through JD.com's e-commerce platform, it will help increase users of domestic milk powder and witness the quality of domestic milk powder and the road to revival of milk powder. (Source: E-commerce News)

Comment: Enhanced control or influence over the upstream is a way for e-commerce platforms to ensure service experience.

10. Global e-commerce scale reaches US$25 trillion, China ranks first in the B2C trade market

According to the latest statistics released by the United Nations Conference on Trade and Development on April 21, the global e-commerce market has reached US$25 trillion, of which 90% are business-to-business (B2B) transactions, and the remaining 10% are business-to-consumer (B2C) transactions. The United States, Japan and China are leading the market, with Spain ranking ninth. In the B2C trade market, China still tops the list with a scale of US$617 billion, ahead of the United States (US$612 billion) and the United Kingdom (US$200 billion). In the B2B trade market, the United States ranked first with a scale of $6.4 trillion, followed by Japan ($2.4 trillion) and China ($1.4 trillion). (Source: Reference Message)

Comment: In the e-commerce field, China has achieved overtaking on the curve.

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