Laogao E-commerce Newspaper on March 9th E-commerce Morning News

　　#Lao Gao E-commerce Newsletter# [E-commerce Morning News on March 9] 1. Alibaba sued for sale again for fake stores, claiming 2.67 million yuan; 2. Many laws such as the E-commerce Law were included in this year's legislative agenda; 3. Li Xiaopeng and his wife became partners of Zhiguan, and a family of three were in the endorsement; 4. Ele.me announced the first batch of illegal restaurants, and 5,257 restaurants were removed from the line; 5. Koreans protested against THAAD, saying that 99 Lotte Supermarkets in China had closed 39.

　　1. Alibaba sued for selling fake stores again and claimed 2.67 million yuan

　　On March 9, one day after Jack Ma’s Weibo confessed to the public that the importance of eradicating counterfeit goods was to improve legislation and aggravate the sentence, Alibaba launched a lawsuit again, submitted a lawsuit to the Fengxian District People’s Court of Shanghai, suing a Taobao store owner who sold fake cat food to court, claiming 2.67 million yuan, and demanding him to apologize publicly. In this case, the defendant Yao started selling pet food on Taobao since January 2015. In May 2016, Taobao and Mars jointly discovered that the cat food they sold was suspected of being fake, so they purchased a bag of pet cat staple food at the store at a price of 99 yuan, and handed the cat food they received to the brand for identification. After identification, although the verification code, QR code, and packaging are the same as the genuine products produced by Mars, there are obvious traces of being cut and fused by high temperature at the bottom of the packaging, and the data standards for the granule detection results do not match the genuine products, which is a fake product. (Source: TechWeb)

　　Comment: You need to take ruthless measures to control fakes.

　　2. Many laws such as the E-Commerce Law are included in this year's legislative agenda

　　On March 8, Chairman Zhang Dejiang said in his work report of the Standing Committee of the National People's Congress on the 8th that this year the Standing Committee of the National People's Congress will formulate the E-Commerce Law, amend the Anti-Unfair Competition Law, the Small and Medium Enterprises Promotion Law, the Farmers' Professional Cooperative Law, the Securities Law, the Standardization Law, etc., and strive to improve the modern market system. In addition, in order to implement the decisions and arrangements of the Party Central Committee on deepening the reform of the national supervision system, the Standing Committee of the National People's Congress plans to revise the Administrative Supervision Law to the National Supervision Law to provide legal guarantees for building a centralized, unified, authoritative and efficient national supervision system. (Source: Xinhua News Agency)

　　Comment: Hurry up and establish the law, otherwise many things will not be explained clearly.

　　3. Li Xiaopeng and his wife are partnered by Zhiguan, and the family of three will serve as a speech

　　According to March 9, a few days ago, the famous gymnast and Olympic champion Li Xiaopeng and his wife Li Anqi announced that they had officially joined the Zhiguan team and became the company's partners and chief product officer. Unlike ordinary image endorsements, after joining the Zhiguan team, Li Xiaopeng and Li Anqi will directly participate in the company's decision-making and lead the team to develop new products. At the same time, Zhiguan’s official WeChat also confirmed the news and joked that since the news that Li Xiaopeng would join Zhiguan spread internally at the beginning of the year, about half of the employees applied for transfer and wanted to work in Xiaopeng’s department. At the same time, he also replied in the message that "Zhiguan is preparing to develop shower gel products." (Source: Yibang Power Network)

　　Comment: Celebrities are participating in business operations more and more frequently and more in-depth.

　　4. Ele.me announced the first batch of illegal restaurants, and 5,257 restaurants were removed from the line

　　According to reports on March 9, during Ele.me's March "Food Safety Month", in the past week, Ele.me conducted flight inspections on more than 1 million merchants on the platform, and found and removed 5,257 illegal restaurants. In order to implement the closed loop of food safety management discovered online and investigated offline, the list of illegal restaurants has been synchronized to the food and drug supervision department in various places for further processing. According to Ele.me, this flight inspection dispatched thousands of offline personnel, covering the whole country. In addition to the necessary inspection items such as industrial and commercial business licenses and food business licenses, sanitary environment and operating specifications are also included in the inspection scope. (Source: NetEase Technology)

　　Comment: It is the platform’s unshirkable responsibility to regulate merchants.

　　5. Koreans protested against THAAD, saying 99 Lotte supermarkets in China have closed down 39

　　According to March 9, South Korean media reported that as of yesterday afternoon, a total of 39 Lotte Mart stores in China were suspended. Considering that the total number of Lotte Mart stores in China is 99, Lotte Mart stores that are currently suspended account for about one-third of the Chinese market. Korean retail industry insiders are concerned that "there may be further increased in the future." On the 6th, Lotte (China) Enterprise Management Co., Ltd. denounced the fake news that "Lotte Group Chairman Xin Dongbin said that Chinese people are very merciful, have no backbone and no blood" in a statement. (Source: Global Times)

　　Comment: This is not the key point, it is THAAD.

　　6. Dianping connects to Maoyan movies and further integrates with Meituan

　　According to March 9, recently, the movie section on Dianping’s homepage has been changed to Maoyan Movie, which is another business integration after the merger of Meituan and Dianping. Previously, Meituan’s Maoyan Movie stated that in the future, the products and brands of both parties will remain independent, and the backend data will be connected to a unified data platform. It is understood that Maoyan Movie was originally a one-stop movie Internet platform under Meituan that integrates media content, online ticket purchase, user interaction and social networking, film derivative sales and other services. With Meituan's traffic, offline capabilities and early accumulation, it has entered the vertical field of movies. In April last year, Wang Xing, CEO of Meituan Dianping, announced that he had officially split the Maoyan movie business and became a completely independent company, and emphasized that Maoyan will focus on the upstream film business in the future. (Source: Yibang Power Network)

　　Comment: The Internet entrance to movie ticket transactions must be based on a comprehensive platform for eating, drinking and entertainment, especially entry-level life service platforms such as Meituan and Dianping.

　　7. Rebate Network plans new retail and cooperates with Pacific Department Store

　　On March 9, just as major e-commerce companies are fighting for the peak shopping season on March 8, China's well-known e-commerce shopping guide platform Rebate Network announced that it will carry out in-depth cooperation with the veteran department store brand Pacific Department Store. The latter will enter the offline rebate platform for rebate network in all shopping malls in Shanghai, and the two parties will jointly launch discount activities and daily rebate discounts. While shopping online, consumers still have social needs and experience needs, which requires returning to the entity. (Source: Xinmin Evening News)

　　Comment: While consumers are shopping online, they still have social needs and experience needs, which requires returning to the entity. Physical stores also need to use the Internet as a channel to achieve the integration of online and offline. In the future, whether it is an online platform or an offline retailer, only by realizing the integration of online and offline can it cover all customer groups and be invincible in the fierce market competition.

　　8. The embarrassment of selling cars in Tmall: Chevrolet customer service recommends going to 4S stores

　　On March 8, SAIC-GM-Chevrolet's sixth-generation Camaro RS began to accept pre-orders a few days ago. The reporter learned that online car purchase and offline car pickup require about one month to wait. Most platforms such as Tmall attract customers to book with discounts and gifts. However, some dealers are not clear about online preferential policies, and some Chevrolet official customer service even suggests going to the dealer store to buy a car directly. (Source: Yibang Power Network)

　　Comment: Not everything can be sold online.

　　9. Douban launches audio paid products and faces siege

　　On March 8, Douban launched the content paid product "Douban Time", and the first column is the audio program "Wake up - Poetry Class of Bei Dao and Friends" edited by Bei Dao. Douban said that in addition to poetry, the column content will be expanded to literature, drama, film, life and other fields in the future. At this stage, when knowledge payment has become a hot topic in the industry, "Douban time" has not come early. Before that, content payment platforms such as Himalaya FM and Luoji Siwei have already had a relatively mature operating model and have won a group of paid users. Although Douban currently has 150 million registered users, Douban Time is facing siege from existing competitors in amid intensified industry competition. (Source: Beijing Business Daily)

　　Comment: The cultivation of the paid market requires more practitioners to participate.

　　10. Luo Zhenyu’s ten thousand words self-report: Content payment is not driven by big V monetization, but is driven by lifelong learning needs

　　On March 9, at the media communication meeting of Luo Ji Siwei, Luo Zhenyu announced the latest data since the content paid product "Get" launched: the total number of APP users exceeds 5.58 million, the average daily active users exceeds 450,000, the cumulative column sales of 1.44 million copies, the weekly opening rate of the column is 63.1%, and the daily opening rate of the column is 29.3%. In addition, "Luoji Siwei" has been revised and will no longer be distributed through other platforms. "Get" under Luoji Siwei will be the only content distribution platform for "Luoji Siwei". (Source: Sina Technology)

　　Comment: The fragmentation of user time is a fait accompli. It is a valuable real need for users to choose to fill these times with fragmented learning.

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