[Big Notice] The benchmark rules for Tmall marketing activities have been upgraded

　　Dear all，

　　In order to continuously improve consumers' shopping experience and better measure the merchant's comprehensive after-sales service capabilities, Tmall will adjust Article 3 of the "Tmall Marketing Activities Benchmark Rules" and the 5th point of "Definition and Description".

　　The change to the rule was announced on April 17, 2017 and will take effect on April 24, 2017.

　　This rule adjustment will first start from 10 categories (such as whole-house customization, online game point cards, computer hardware/monitor/computer peripherals, etc. , see the table below for details), improve the DSR standard, form a benchmark in the industry, to lead the overall consumption upgrade. At the same time, there are five categories including online game equipment/game coins/accounts/practice training that originally did not have DSR standards, which have added specific scoring requirements.

　　In addition, Tmall will also use new after-sales service comprehensive indicators to assess merchants' service capabilities.

　　Compared with the previous rules, the current new after-sales service comprehensive indicators mainly involve changes:

　　1. The original refund completion time is divided into "refund completion time only" and "refund completion time".

　　2. The refunds that the waiter actually intervenes in processing will not be counted within the assessment scope of only the refund time and the return time. That is, these two indicators only evaluate the refund time that the merchant has independently completed, that is, only the refund time and the return time that the return time is self-completed.

　　Main changes

DSR Scoring Requirements for Each Category

DSR Scoring Requirements for Each Category

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